Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Shivani Makwana

Mumbai

Summary

Accomplished retail leader with extensive experience driving sales growth and operational excellence for global brands (NIKE, Victoria’s Secret). Proven expertise in leading large teams, optimizing store performance, and elevating customer experiences. Skilled in visual merchandising, inventory management, and team development. Combines strategic planning with hands-on leadership to deliver consistent results while upholding brand standards.

Overview

9
9
years of professional experience

Work History

Product Lead

NIKE
Mumbai
05.2024 - Current
  • Led product training programs and coaching sessions, increasing team product knowledge.
  • Analyzed weekly sell-through data to optimize inventory orders and markdown strategies.
  • Collaborated with Visual Merchandising to redesign layouts, helping achieve a sales increase.
  • Directed daily store operations, including cash handling audits and staff break management.
  • Resolved escalated client complaints, implementing a first-contact resolution system that reduced escalations.
  • Conducted hourly floor walks to ensure planogram integrity and compliance with safety standards.
  • Tracked KPIs and provided real-time coaching to associates to enhance performance.
  • Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.

Category Manager (OnSite)

Victoria’s Secret
Mumbai
01.2022 - 05.2024
  • Drove sales performance by coaching 22 associates through role-playing and tailored development plans.
  • Created weekly schedules based on traffic trends to ensure peak hour coverage.
  • Conducted weekly one-on-ones and sales audits to enhance KPIs, improving team results.
  • Onboarded and certified all new hires in Bra Fittings and Fragrance Knowledge to standardize luxury service.
  • Managed full operational responsibilities during leadership absences, including cash reconciliations and compliance enforcement.
  • Resolved customer escalations, maintaining brand loyalty through empowered decision-making.
  • Collaborated with VM team to execute floor sets and optimize product placement for visual standards.
  • Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
  • Reviewed competitor activity in order to stay ahead of industry changes.
  • Analyzed sales data to identify opportunities for growth in specific product lines.

Skincare Consultant

Ixora Dubai
DUBAI
12.2019 - 01.2022
  • Engaged with visitors as Customer Service representative at Dubai Expo 2020.
  • Collaborated with team members to ensure smooth daily operations.
  • Maintained accurate records of all transactions including returns and exchanges.
  • Utilized computer system for orders, inventory tracking, and customer accounts.
  • Performed store opening and closing duties such as counting money and restocking merchandise.
  • Greeted customers and provided excellent customer service.

Senior Make Up Artist

MAC Cosmetics India
Mumbai
04.2017 - 11.2019
  • Provided makeup services and skin care consultations to customers as needed.
  • Achieved mastery in makeup techniques aligned with M.A.C. quality standards.
  • Consistently exceeded sales goals through effective merchandising strategies.
  • Maintained professional brand image and ensured store cleanliness.
  • Contributed to visual merchandising efforts, including stocking and store housekeeping duties.
  • Facilitated collaboration between store associates and leadership to foster a positive work environment.
  • Assisted Store Leadership with operational tasks, including inventory management and financial procedures.
  • Earned certifications in Online Virtual Consultation Services and Social Media Level 1.
  • Completed day-to-day duties accurately and efficiently.
  • Worked effectively in team environments to make the workplace more productive.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Sales Associate - Make Up Artist

Givenchy
Mumbai
02.2016 - 03.2017
  • Leveraged product knowledge to drive increased sales performance.
  • Engaged clients with exceptional customer service, consistently surpassing sales targets.
  • Assisted clients with makeup needs and delivered complimentary makeovers.
  • Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
  • Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.

Education

Master of Arts - Economics

FELLOWSHIP SCHOOL
Mumbai

Skills

  • Team leadership
  • Data analysis
  • Visual merchandising
  • Employee training
  • KPI tracking
  • Customer service

Languages

  • English
  • Gujarati
  • Hindi

Personal Information

Date of Birth: 03/15/91

Timeline

Product Lead

NIKE
05.2024 - Current

Category Manager (OnSite)

Victoria’s Secret
01.2022 - 05.2024

Skincare Consultant

Ixora Dubai
12.2019 - 01.2022

Senior Make Up Artist

MAC Cosmetics India
04.2017 - 11.2019

Sales Associate - Make Up Artist

Givenchy
02.2016 - 03.2017

Master of Arts - Economics

FELLOWSHIP SCHOOL

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Shivani Makwana