Shivani Niture
Bangalore
Summary
Results-driven Digital Marketer and Marketing Manager with over 3 years of experience in crafting and executing effective marketing strategies that enhance customer engagement. Expertise in social media marketing, market research, and sales, complemented by strong project management and communication skills. Proven ability to develop successful digital campaigns focused on SEO, SEM, and social media, leading to increased online visibility and improved ROI for organizations. Skilled in leveraging web analytics to translate data into actionable strategies for engagement and conversion.
Overview
5
5
years of professional experience
Work History
Digital Marketer, Marketing Manager
Right Click Solutions
Pune
04.2023 - 04.2024
- Developed and executed comprehensive digital marketing strategies and sales funnels to acquire new clients
- Managed client relationships and ensured consistent follow-ups using CRM tools
- Conducted market research to identify trends and insights, optimizing spend and performance based on data-driven insights
- Coordinated with cross-functional teams to ensure cohesive brand messaging and marketing alignment
Marketing Intern
Softube AB
Linköping
04.2022 - 09.2022
- Assisted in the creation and implementation of digital marketing strategies and plans
- Collected and analysed qualitative and quantitative data from various marketing campaigns
- Conducted competitive market research to support strategic planning
- Supported the marketing team in daily administrative tasks and customer engagement initiatives
- Assisted in promotional activities including social media, direct mail, and web content creation
Sales Executive
FinDestination
Pune
02.2020 - 06.2020
- Maintained and developed relationships with existing customers through in-person meetings, calls, and emails
- Conducted cold calls to arrange meetings with potential customers to generate new business
- Managed the entire sales cycle from prospecting to closing deals
- Prepared and presented proposals and contracts to prospective clients
Market Research Intern
Kantar IMRB
Pune
04.2019 - 06.2019
- Conducted field research and customer communications, enhancing critical thinking and negotiation skills
- Performed primary research using structured questionnaires across various sectors such as Banking, Automobiles, Insurance, Retail, Media, and Telecom
- Analyzed client requirements and developed comprehensive research reports incorporating both qualitative and quantitative methods
- Collected and reported data from 60 to 70 participants weekly
Education
Master of Business Administration -
MIT – WPU
Pune, India01.2020
Bachelor of Business Administration -
Pune University
Pune, India01.2018
Skills
- Digital Marketing Expertise
- Social Media Marketing
- SEO
- Email Campaign Management
- Content Creation Expertise
- MS Office
- CRM Application Experience
- Effective interpersonal skills
- Effective communication skills
- Customer Satisfaction Management
- Territory sales experience
- Cold calling
- Customer Relationship Management
- Innovative Problem Solving
- Brand building
- Database management
- Market analysis
- Strategic planning
- Marketing campaign development
- Demand generation
Accomplishments
- Gained international exposure and competitive advantage in the global market.
- Successfully addressed and resolved 90% of customer concerns for over 60 customers.
- Achieved all target goals for multiple projects, demonstrating a strong commitment to excellence.
Timeline
Digital Marketer, Marketing Manager
Right Click Solutions
04.2023 - 04.2024
Marketing Intern
Softube AB
04.2022 - 09.2022
Sales Executive
FinDestination
02.2020 - 06.2020
Market Research Intern
Kantar IMRB
04.2019 - 06.2019
Master of Business Administration -
MIT – WPU
Bachelor of Business Administration -
Pune University
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