Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
SHIVANI PAL

SHIVANI PAL

Noida

Summary

Professional SEO Executive with 4 years of experience in Digital Marketing at various level. Involved in Search Engine Optimization, Google Analytics, Google Search console, and Improving Organic Traffic.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Sr. SEO EXECUTIVE

GreenHonchos Solution Pvt Ltd
03.2023 - Current
  • Created SEO campaign for D2C Ecommerce brands: Forever New, Liberty Shoes, Sabhyata, Siyaram's, Ahujasons, African Eastern, THE One
  • Improved website keyword rankings from 8th page to Top 5 position for major keywords like: petite fashion, shoes for men, festive wear kurta, pashmina shawl, co ord sets and more
  • Grew organic website traffic by 60 to 70%
  • Created monthly SEO Reports and audit reports
  • Performed keyword research and gave suggestion for website content to make it SEO friendly
  • Performed On Page, Off Page and Technical SEO
  • Using tools like Ahref, SEMrush, and Google Keyword Planner to conduct 'Keyword Research' and identify which search terms are likely to be most effective
  • Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect
  • Schema Markup for Products: Utilized schema markup to enhance the visibility of product information in search results, leading to an increase in click-through rates and conversions
  • E-Commerce Platform Expertise: Proficient in working with various e-commerce platforms, including Shopify, WooCommerce, and Magento
  • Optimized Shopify Stores for SEO: Successfully implemented on-page and technical SEO strategies for multiple Shopify stores, resulting in a 30% increase in organic traffic and a 20% boost in conversion rates
  • Keyword Research & Content Strategy: Conducted comprehensive keyword research to identify high-traffic, low-competition keywords, and developed content strategies that increased organic search rankings and engagement
  • Performance Analytics & Reporting: Utilized Shopify analytics, Google Analytics, and other SEO tools to monitor website performance, track key metrics, and generate detailed reports to inform ongoing SEO strategies and improvements
  • Implemented SEO best practices specific to each platform to improve overall site performance and search visibility.

SEO EXECUTIVE

Codeflies Technologies Pvt Ltd
07.2021 - 03.2023
  • Making Strategies for off-page optimization
  • Review of traffic Report using Google Analytics
  • Work with the website development team to drive SEO Activities
  • Keyword & Competitors Analysis
  • Website Optimization
  • Implemented multiple tracking codes by Google Tag Manager
  • Creating an SEO audit report
  • Creating Monthly website performance report
  • Suggest and implement On-Page strategies to improve organic traffic of the website
  • Evaluated website based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the site.

SEO EXECUTIVE

Spin On Web Pvt Ltd
09.2020 - 06.2021
  • Keyword Analysis- Researching has the best keywords on 3 major factors: relevancy, popularity, and compositeness
  • On-page Optimization- Meta Tag Optimization, Page Headings, Internal Linking, Page content optimization, Image optimization, XML sitemap creation and submission, Robots file creation/optimization and Create Structured Data Markup
  • Off-Page Optimization- Directory Submission, Blog Creation and posting, Social Bookmarking, Profile Creation, Business Profile Listing, Video Submission, Press Release Promotion, Article Promotion, Forum Posting, and Blog Commenting.

Education

Bachelor of Business Business Administration -

S.D. College of Management Studies CCS University Muzaffarnagar
Muzaffarnagar

Digital Marketing Course -

Koderey Techstack Institute

Skills

  • On Page
  • Off Page SEO
  • Technical SEO
  • Advance Keyword Research
  • Competitors Research
  • Link Building
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google My Business Optimization
  • Structured Data
  • Shopify SEO
  • SEO Project Management
  • Technical SEO Expertise
  • E-commerce SEO strategies
  • Local SEO Knowledge
  • SEO Strategies
  • SEO Tools (eg Screaming Frog, MOZ, SEM Rush, Ahrefs, Keyword Planner, Majestic SEO, SEO Optimer)
  • Social Media Marketing

Certification

Advance Programming in Digital Marketing, 09/2019, 01/2020

Languages

English
Hindi

Timeline

Sr. SEO EXECUTIVE

GreenHonchos Solution Pvt Ltd
03.2023 - Current

SEO EXECUTIVE

Codeflies Technologies Pvt Ltd
07.2021 - 03.2023

SEO EXECUTIVE

Spin On Web Pvt Ltd
09.2020 - 06.2021

Bachelor of Business Business Administration -

S.D. College of Management Studies CCS University Muzaffarnagar

Digital Marketing Course -

Koderey Techstack Institute

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SHIVANI PAL