SHIVANI P DOSHI

Key responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and display to drive traffic, conversions, and ROI.
• Manage on-site merchandising, including product listing pages, category structures, filters, and search rules to improve discoverability and user journeys.
• Curate and update product assortments, content, and visuals to ensure accurate information, strong brand storytelling, and a consistent look and feel.
• Use web analytics and performance dashboards (CTR, add-to-cart, conversion rate, bounce rate) to identify issues, A/B test hypotheses, and iterate on site experiences.
• Collaborate cross-functionally with marketing, product, design, and category teams to align campaigns, promotions, and onsite experiences with business objectives.
• Implement and monitor SEO best practices on landing pages, collections, and content to improve organic visibility without compromising UX.
• Configure and optimize recommendation blocks, cross-sell/upsell modules, and promotional placements to increase basket size and average order value.
• optimize campaigns (search, social, display, retargeting, programmatic) to drive quality traffic, leads, and sales

• Managed end-to-end item data for multiple product categories, ensuring high accuracy, completeness, and compliance with internal and regulatory standards.
• Partnered with Product Management to onboard new items, validate attributes, and ensure products are launch-ready across all digital touchpoints.
• Monitored product page performance and user behavior, identifying optimization opportunities to improve discoverability, conversion, and overall customer experience.
• Conducted ongoing competitor and assortment analysis to benchmark pricing, content, and range, and refined the product offering accordingly.
• Built and maintained reports and dashboards to track data quality KPIs and share actionable insights with leadership and cross-functional stakeholders.
• Coordinated with vendors and buyers to align on inventory levels, resolve discrepancies, and ensure timely product availability
• Led day-to-day work allocation, set priorities, and ensured smooth execution of team deliverables in a fast-paced environment.
• Contributed to data governance frameworks, defining standards and processes to safeguard data integrity and strengthen quality controls
• Trained and mentored team members, fostering a collaborative culture and elevating overall team capability and performance.