Shivani Ranawat
Performance Marketing & Digital Marketing Lead
Gurugram
Summary
Dynamic performance marketing and digital marketing leader with over 6 years of experience driving scalable user acquisition and revenue growth for OTT, D2C, and e-commerce brands. Expertise in DV360 programmatic buying, Google Ads, Meta Ads, and full-funnel optimization consistently delivers impressive 5-7x ROI. A proven track record of managing high-stakes tournament marketing initiatives, including IPL, SA20, and BBL, alongside live sports OTT growth strategies demonstrates a strong ability to thrive in competitive environments. Recognized for adaptability and reliability, with proven skills in leadership and strategic business planning that foster collaboration and drive results.
Overview
8
8
years of professional experience
6
6
Certifications
Work History
PROJECT MANAGER (OTT & TOURNAMENT MARKETING)
STYXSPORTS
01.2024 - Current
- Drive marketing strategy for major cricket tournaments (IPL, SA20, BBL) focusing on user acquisition during peak match windows
- Developed Go-To-Market (GTM) plans for match weeks integrating campaign calendars and creator collaborations
- Scaled user acquisition through high-intent performance ads while reducing CAC via sophisticated retargeting strategies
FOUNDING MEMBER & MARKETING HEAD
ABOVE40 (SKINCARE)
01.2025 - 09.2025
- Spearheaded launch and growth of premium D2C skincare brand on Shopify and online marketplaces (Amazon, Flipkart)
- Directed full-funnel marketing encompassing brand strategy, content creation, influencer initiatives, and marketplace optimization
- Drove paid customer acquisition through Meta, Google, and Discovery ads with first-party data analytics implementation
- Established customer retention flows via email and WhatsApp marketing automation
- Oversaw project management activities from inception through completion, ensuring timely delivery of high-quality results for clients.
FOUNDER & HEAD OF DIGITAL MARKETING
AIADSPACE
10.2023 - 12.2024
- Founded and scaled performance marketing agency specializing in OTT, SaaS, and D2C verticals
- Orchestrated end-to-end digital marketing strategies from market research to campaign execution and optimization
- Attained average 5-7x ROI optimizing media budgets from $4,000-$125,000 across various client accounts
- Built comprehensive tracking systems using GA4, GTM, and custom attribution models
- Managed team of creators, editors, and media buyers while establishing robust performance measurement frameworks
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
DIGITAL MARKETING MANAGER
HEALTHVAIDYA
Gurugram
04.2021 - 10.2022
- Increased sales 10% through strategic PPC campaign optimization on Google Ads and Meta platforms
- Grew social media following 15% and engagement 20% through targeted content strategies
- Improved website conversion rate by 2 percentage points via UX enhancements and systematic A/B testing
- Managed multi-channel digital marketing campaigns with focus on performance optimization and ROI maximization
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
DIGITAL MARKETING SPECIALIST
VCOMMISSION
03.2019 - 03.2021
- Managed end-to-end performance marketing campaigns including planning, execution, optimization, and reporting
- Authored high-converting ad copy and landing page content utilizing competitive analysis tools
- Optimized campaign performance across multiple digital channels with focus on conversion rate optimization
- Implemented tracking and attribution systems for comprehensive campaign performance measurement
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
MEDIA BUYER
NUTRAVO LIFECAPE PVT. LTD.
08.2017 - 03.2019
- Executed and optimized performance campaigns on native advertising platforms (Outbrain, Taboola (Native Marketing Platform), MGID)
- Managed media buying operations with focus on cost-per-acquisition optimization and audience targeting
- Developed creative testing strategies and implemented data-driven optimization methodologies
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
Education
Master of Science - Information Technology
Maharshi Dayanand University
Faridabad03.2016
B.C.A. - Computer Applications
Maharshi Dayanand University
Faridabad03.2014
Skills
Performance Marketing & Programmatic
undefinedCertification
Professional Certifications:
Accomplishments
- ROI Performance: Consistently delivered 5-7x ROI across multiple client portfolios and industry verticals
- Budget Management: Successfully managed performance marketing budgets ranging from $4K to $125K
- Tournament Marketing: Led marketing initiatives for high-profile cricket tournaments (IPL, SA20, BBL)
- Team Leadership: Built and managed cross-functional teams including creators, editors, and media buyers
- Platform Expertise: Deep expertise in DV360 programmatic buying and advanced audience targeting strategies
ADDITIONAL EXPERTISE
- Freelance Consulting Available:
- OTT Tournament Go-To-Market Strategy
- D2C Marketplace Launch Strategy
- Marketing Analytics Dashboard Implementation
- Performance Marketing Audit & Optimization
Timeline
FOUNDING MEMBER & MARKETING HEAD
ABOVE40 (SKINCARE)
01.2025 - 09.2025
PROJECT MANAGER (OTT & TOURNAMENT MARKETING)
STYXSPORTS
01.2024 - Current
FOUNDER & HEAD OF DIGITAL MARKETING
AIADSPACE
10.2023 - 12.2024
DIGITAL MARKETING MANAGER
HEALTHVAIDYA
04.2021 - 10.2022
DIGITAL MARKETING SPECIALIST
VCOMMISSION
03.2019 - 03.2021
MEDIA BUYER
NUTRAVO LIFECAPE PVT. LTD.
08.2017 - 03.2019
Master of Science - Information Technology
Maharshi Dayanand University
B.C.A. - Computer Applications
Maharshi Dayanand University