Shivani Sharma
Product Analyst
Baghpat
Summary
Analytics professional with rich experience in analytics implementation, reporting, insights generation, and data analysis. Worked on Adobe Analytics, Launch, Google Analytics, and Google Tag Manager for measuring and reporting KPIs. Proficient in implementing tracking and holds a good understanding of visualization tools.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Product Analyst
Victoria's Secret
11.2023 - Current
- Worked on setting up tracking tags and codes using tools like Adobe Launch and Tealium for accurate data collection.
- Ensured accurate data collection through rigorous testing and validation processes.
- Provided valuable insights through regular reporting on key performance indicators, enabling informed decision-making for future product enhancements.
- Migrated the existing tracking, set up via Tealium tag management, to Adobe Experience Platform (AEP).
- Worked on end to end experimentation process of the A/B testing for the new feature releases and measured their impacted revenue.
- Worked on clickstream data residing in Snowflake to perform raw data analysis.
- Worked on to generate the weekly implementation health report using Adobe Health Dashboard (AHD)
Senior Digital Analyst
The Smart Cube
08.2022 - Current
- Analytics Implementation for an e-commerce website
- Implemented Adobe Analytics for event tracking utilizing data layer and Tag Manager
- Created eVars, Props and custom Events after identifying the key business responsibilities to report various insights on the customers visiting the website
- Created SDR of the implementation that helped various internal teams in identifying how and where data was collected on the website
- Created granular-level tableau dashboards for website functionality
- Digital Analytics Implementation for a Life science website
- Developed and maintained a comprehensive DataLayer schema to capture relevant data points and facilitate seamless integration with Adobe Analytics
- Implemented custom tracking solutions and advanced configurations in Google Analytics via GTM, and Adobe Analytics via Adobe Launch including e-commerce tracking, event tracking, and custom variables, to meet specific business needs and reporting requirements
- Post implementation run and manage the implementation for various features going live at different points in time
Junior Web Analyst
DWAO
10.2020 - 08.2022
- Data Visualization for an online education website
- Worked on creating various reports that highlight how students are using the web portal and also created self-serve dashboards on Looker Studio and Workspace
- Educated the stakeholders on various web metrics, data, and how dashboards can help them to make data-driven decisions
- Beauty and Pharmacy organization in Europe
- Developed and maintained DataLayer schema for event tracking
- Worked closely with developers for the correct data layer implementation
- Implemented Adobe Analytics using Adobe Launch for event tracking and campaign tracking
- Collaborated with marketing teams to develop and implement data-driven strategies to improve online presence and drive customer engagement
Education
Bachelor of Technology - CSE
Bharat Institute of Technology
01.2016 - 01.2020
Skills
- Adobe Analytics
- Adobe Launch
- Adobe Experience Manager
- Tealium iQ tag manager
- A/B testing
- JavaScript
- Python
- SQL
- Google Data Studio
- Google Analytics
- MS Office
- Google Tag Manager
Certification
Google Analytics Individual Qualification, 2022
Accomplishments
- Smart Team Award, 2023, The Smart Cube
- Eager Beaver Award, 2024, Victoria's Secret
Timeline
Product Analyst
Victoria's Secret
11.2023 - Current
Senior Digital Analyst
The Smart Cube
08.2022 - Current
Junior Web Analyst
DWAO
10.2020 - 08.2022
Bachelor of Technology - CSE
Bharat Institute of Technology
01.2016 - 01.2020
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