Shivani Shukla
+91 7042047442
Healthcare Research and Insights
Summary
Over 14 years of experience in detail-oriented analysis and problem-solving, with a strong ability to make critical decisions and manage deadlines effectively. Proven track record of deriving insights that growth and supplement improvements. Expertise in leveraging analytical skills to enhance performance and achieve strategic objectives.
Overview
14
14
years of professional experience
Work History
Sr. Integrated Insights Manager
Novartis
Hyderabad
04.2024 - Current
- Co-Leading RLT (Radio Ligand Therapy) Launched (Marketed) and Late stage indication (LCM) for Prostate Cancer by driving strategic initiative to define Imperatives for the brand.
- Working in partnership with cross functional teams involving expertise in business acumen to drive insights from competitive intelligence, analytics and forecasting that amalgamates to define key actionable.
- Drive brand activities across functions and teams to develop and synthesize key outputs for leadership teams that involves high value, high impact and synergy driven actions.
- Triangulate KBQs and potential project strategies to answer the challenges that could range from market opportunity, sizing, ATUs, Competitive trackers, Landscape updates, Conference coverage.
- Executed multiple strategic workshops with Global Program Teams to create robust Annual Impact planning that encompasses clear strategic initiatives for a brand, KPIs involved and tactics to execute the initiatives.
- Parallelly manage Marketed brand activity involving ongoing understanding of competition, perception, usage, performance reviews along with near to launch indication that involves developing Patient Journey, Value propositions, Campaigns.
Integrated Insights Manager
Novartis
Hyderabad
04.2021 - 03.2023
- Managing engagement for Prostate Cancer marketed indication fostering collaboration and driving streamlined actions across functions to deliver strategic inputs for global franchise teams.
- Analyze Therapy products to find areas that need improvement and determine the key questions and primary research needed to gather more information.
- Collaborate with Market Research agencies to organize studies, define research methods, plan deliverables, provide input, and present findings to country and global teams.
- Supporting post launch and LCM asset strategies in Immunology for rare indications through reinforcing differentiated messaging, updated clinical evidence visual aids with elaborate campaign planning.
- Executed multiple strategic workshops with Global Program Teams to create robust Annual Impact planning that encompasses clear strategic initiatives for a brand, KPIs involved and tactics to execute the initiatives.
Assistant Manager
WNS Global Services
Gurugram
08.2017 - 12.2020
- Dedicated competitive Intelligence support for aligned brand in Specialty Franchise (Cardiovascular and Metabolic) and additional support to other TAs (Respiratory and Oncology) for UK big pharma.
- Develop strategic and tactical outputs in close working relationships between different functional areas such as Forecasting, CI, Market Access & Pricing, R&D, Medical Affairs and Business Development.
- Work closely with franchise local operating countries (LOCs) to reconcile and align assumptions for supported brand/medicine.
- Involved in end-to-end support of market research studies, war gaming, scenario planning and opportunity assessment.
Manager
Evalueserve
Gurugram
08.2014 - 07.2017
- Manage key client accounts involving constant understanding of the business needs and objectives from multiple stakeholders.
- Develop multi-faceted reports for focused indications capturing mechanism, targets, key results, approval status, regulatory updates, social presence/noise and KOL mapping/excerpts.
- Newsletter Publishing on online and offline portals for retail sector and competitor brands of a leading pharmaceutical company.
- Manage team performance with regular training & developmental needs.
- Work with global partners, directors and industry experts on engagements and marketing initiatives including thought leadership reports.
Assistant Team Leader
Exevo India Pvt. Ltd.
New Delhi
08.2011 - 07.2014
- Conduct end to end research involving primary and secondary research in different geographies.
- Key tasks include identify potential respondents, sample design, questionnaire design, interacting with recruited respondents, resource management and transcription.
- Develop reports to enhance and improve their drug positioning in the market using above mentioned aspects.
- Cultivate and apply strong understanding of market background, trends, geographic/country-level differences and the implications of these factors on the studies.
- Identifying, mapping and profiling the key opinion leaders across different therapeutic areas including oncology, diabetes and internal medicine.
- Competitive company profiling for pharmaceutical clients outlining key objectives i.e. product segments, media monitoring for recent activities/events, M&A trend analysis and product pipeline.
Education
B.Tech - Biotechnology
Amity University
New DelhiSkills
- Competitive intelligence analysis
- Insight generation and reporting
- Cross-functional collaboration
- Strategic planning and market analysis
- Brand management and stakeholder engagement
- Patient journey mapping
- Effective communication
- Time management
- Performance monitoring and reporting
- Critical thinking and strategic thinking
- Market research expertise
Custom Section
- Star Scores, Medical, Commercial Directors (Novartis), 2020-11-01
- Duke of KC, Global Marketing Director (WNS), 2020-01-01
- Employee of the month award, Evalueserve, 2020-01-01
- CEO Award for excellence in quality, Exevo, 2020-01-01
Websites, Portfolios and Profiles
https://www.linkedin.com/in/shivanishukla109?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bt6e%2BeDSxQ7Kb1FWAXP1R%2Fg%3D%3D
Projects
One Impact Planning, Develop a strategy document for the brand's 1-2 year plan that includes opportunity assessment by conducting rigorous collaborative research on business analytics, competitors, forecast to identify focus areas., Bring together stakeholders from different regions and functions to identify needs, streamline objectives, and finalize key initiatives for a broader play., Localize the tactics and create a plan for guidance throughout the year, tailoring it to specific regions and countries., Activate region/country-specific plans to ensure successful implementation and achievement of objectives. Competitor Launch Assessment and Brand Positioning, Benchmarked gold standard therapy in same class of molecules (chemical entity) timelines through different phases (clinical/LSLV-SAC/JNDA/approval) to develop concrete foundation., Apply sensitivities to the timelines around our asset for infectious disease., Create Launch Model with robust estimations and better anticipation., Scout various publications/SEC filing/Posters at conference to capture competitor messaging/status/gaps and position our asset for competitive edge., Provide information for managing budgets, striving timeline of approval during portfolio investment board meets by better anticipation of POS (through benchmarking). CI Executive Guide for priority late stage asset for renal anemia, Landscape report capturing crucial information and observations based on competitor events: Disease Overview, Competitor asset profile, Deal Structure with partners, Regulatory Status, Evidence Summary of trials, Promotional messaging (SUP vs. NI), Conference outputs, Analyst pulse view., Stay on top of Investor events/press releases/analysts' reports to skim crucial intelligence and capture our CI Observations (value insights for any movement observed)., Collaborate with external partners in designing questionnaire with key questions identified during rigorous tracking and participate in interviews conducted with respondents to ensure appropriate moderation and respondent profile/knowledge., Presenter of all the outputs directly to diverse stakeholder groups and onshore franchise leadership through competitor workshops, commercial working groups and medical teams.
Timeline
Sr. Integrated Insights Manager
Novartis
04.2024 - Current
Integrated Insights Manager
Novartis
04.2021 - 03.2023
Assistant Manager
WNS Global Services
08.2017 - 12.2020
Manager
Evalueserve
08.2014 - 07.2017
Assistant Team Leader
Exevo India Pvt. Ltd.
08.2011 - 07.2014
B.Tech - Biotechnology
Amity University