Shivani Shukla
New Delhi
Summary
Dynamic Public Relations Executive with a master’s degree from Makhanlal Chaturvedi University and a robust academic foundation. Expertise in media relations, strategic communication, and event PR gained through roles at Nucleus PR, GreyMatters Communications, Netscribes Inc. Pvt. Ltd., and the Directorate of Public Relations, Government of Madhya Pradesh. Proven ability to forge strategic partnerships and drive positive public perception through well-crafted PR plans and crisis communications. Committed to continuous growth and excellence in delivering impactful corporate communication initiatives.
P.S. - I have worked on Shraddha Kapoor - Baggit - Brand Amabassador Campaign in the past.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Public Relations Executive
Anagram Media Labs
New Delhi
03.2022 - Current
- Media Relations
- Influencer Marketing
- Strategic Partnerships
- Awards & Speaker Opportunities
- Research & Development
- Planned, managed and prepared inhouse public relations department activities for agency and founder .
- Responded promptly to requests from the media seeking comment or clarification.
- Developed relationships with key media contacts to secure coverage of our services.
- Collaborated with marketing and design teams to create unique promotional content.
- Streamlined processes to enhance brand positioning, exposure, and thought leadership effectiveness.
Public Relations Executive
Nucleus Public Relations
Mumbai
03.2018 - 09.2018
- Media Relations
- Strategic Communication
- Project Management
- Event PR
- Blogger Relations
- Partnerships and Collaborations: Corporate, Fashion, Lifestyle, and Interiors Vertical.
- Collaborated cross-functionally to develop story angles, thought leadership, and programs to achieve maximum media exposure.
Account Associate
GreyMatters Communications
Delhi
11.2017 - 02.2018
- Political PR
- Social PR
- Sectoral PR
- Media Advocacy
- Social Media Management & Strategic Partnerships
Content Developer
Dainik Bhaskar
Bhopal
11.2016 - 12.2016
- Digital: Content Developer-Gadgets Section
Associate
Netscribes Inc. Pvt. Ltd.
Kolkata
12.2013 - 02.2015
- Content Developer/Editor/Team Lead - Client: Ecommerce Websites
- Won Spot Award for completing targets
Intern
Directorate of Public Relations, Government of Madhya Pradesh
Bhopal
06.2016
- Writing Press Releases
- Framing Government Notices, Tenders and Print Ads
- Attended Press Briefings
- Covered Inauguration of Minto Hall Convention Center by the Chief Minister of Madhya Pradesh
- Visited Press Governance Cell of Chief Minister of Madhya Pradesh and various other ministries
Education
Master of Arts (MA) - Public Relations & Advertising
Makhanlal Chaturvedi University
Bhopal12.2017
Bachelor of Arts - Education & English Literature
Kanpur University
Kanpur12.2015
Higher Secondary Schooling -
Central Board Of Secondary Education
12.2011
Skills
- Self-Driven
- Windows Operating System
- Proficient in Microsoft Office
- Engaging with Diverse Individuals
- Strategic Alliances Management
- Public Relations - Fashion, Lifestyle, Food and Beverages, Advertising and Marketing
- Research & Development
- Media Relations
- Influencer Marketing
- Creative strategies
- Reputation management
- Media strategy
- Crisis management
- Community engagement
- Stakeholder management
- Corporate messaging
- Campaign management
- Client services
- Internal communications
- Media training
- Relationship development
Certification
GNIIT, NIIT
Volunteeringandleadership
10th World Hindi Conference, Volunteer, Bhopal, Madhya Pradesh
Awardsandscholarships
- Stood first in intercollege debate competition during post-graduation. Represented university on various local, regional and national level competitions., Makhanlal Chaturvedi University
- Won number of prizes in Speech, Elocution, Group Dance and Skit during school., Kendriya Vidyalaya No. 1 & No. 2 Air Force Station Devlali, Nasik
- Served as School Captain during 12th std., Kendriya Vidyalaya No. 1 Rest Camp Road Devlali (south)
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Public Relations Executive
Anagram Media Labs
03.2022 - Current
Public Relations Executive
Nucleus Public Relations
03.2018 - 09.2018
Account Associate
GreyMatters Communications
11.2017 - 02.2018
Content Developer
Dainik Bhaskar
11.2016 - 12.2016
Intern
Directorate of Public Relations, Government of Madhya Pradesh
06.2016
Associate
Netscribes Inc. Pvt. Ltd.
12.2013 - 02.2015
Master of Arts (MA) - Public Relations & Advertising
Makhanlal Chaturvedi University
Bachelor of Arts - Education & English Literature
Kanpur University
Higher Secondary Schooling -
Central Board Of Secondary Education
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