Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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Shivani Singh

Shivani Singh

Summary

Team Lead experienced in directing activities of workgroups. Develops SEO strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Campaign Management Lead

Indegene
01.2023 - Current
  • Business Development: Worked on various pre-sales activities like creating SEO Opportunity Deck and providing valuable inputs for Clients like Amgen, BMS, Bayer and Mylan (all of them got converted)
  • Provided strategy around targeting Clients based on their requirement
  • Team Handling: Handled a team of 5-7 people at a time, mentored and provided support for all SEO activities
  • Client Communication: Handled Client communication for Clients like Staples, Amgen, BMS, AbbVie and Bayer
  • Reporting: Tracked, analyzed, and reported data with actionable insights on the website performance
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Excellent communication skills, both verbal and written.
  • Developed and maintained courteous and effective working relationships.
  • Used various SEO tools for reporting after extensive data analysis for Business KPIs
  • Conducted training sessions for freshers and experienced candidates for various SEO topics
  • Have been a good mentor and team leader and worked with teams to guide them through day-to- day SEO activities.
  • Skilled at working independently and collaboratively in a team environment.

Senior Associate - Campaign Management

Indegene
07.2019 - 12.2022
  • Trained and supported new team members, maintaining culture of collaboration.
  • Improved customer satisfaction by quickly and effectively addressing inquiries and complaints.
  • Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
  • Managed customer relations through communication and helpful interactions.
  • Carried out website audit, identified the errors and provided recommendations to rectify the same. Provided canonicals, hreflang tags, schema, sitemap URL structure, URL redirection, page load speed recommendations, image optimization, and broken links.
  • Provided Meta tags, OG tags, Twitter Cards, URL, Image Alt text recommendations, and site architecture for Clients like Amex FXIP and BMS. Performed keyword research & keyword funneling based on user intent.
  • Applied various link-building strategies (Citations-Branded/Non-Branded, lost link, broken link, target URL optimization) to build high authority links for Clients like Staples, MyWit, BMS, and Amgen.
  • Carried out a gap analysis to identify content gaps, recommended new content creation, and created content optimization strategies to increase our clients' organic reach.
  • Carried out end-to-end domain migration for Amex FXIP, BMS, and Amgen websites. Delivered the traffic and improved conversion within six months of migration.
  • Have created new local listings and managed/optimized existing local listings for BMS and Celgene.

SEO Analyst

iQuanti Inc
11.2017 - 07.2019
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Optimized website content and images to improve search engine rankings.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

Education

B. Tech - Mechanical Engineering

Feroz Gandhi Institute of Engineering & Technology
Raebareli
06.2017

Intermediate - Science

The Pillars Public School
Gorakhpur
03.2012

High School Diploma -

H.P.Children's Academy
Gorakhpur
03.2010

Skills

    On-Page SEO

    Off-Page SEO

    Content SEO

    Technical Audit & Recommendations

    Website Migration handling

    Local SEO

    Team Handling

    Client Communication

    Website Analytics and Reporting

    Business Strategy

Websites

Certification

Get Free Traffic to Your Website with SEO from Udemy

Structured Data & Schema Mark-up for Webmasters

Complete SEO Training with Top SEO Expert Peter Kent

Google Analytics for Beginners by Google Analytics Academy

SEMrush SEO Toolkit

Languages

Hindi
Bilingual or Proficient (C2)
English
Advanced (C1)
A1

Timeline

Campaign Management Lead

Indegene
01.2023 - Current

Senior Associate - Campaign Management

Indegene
07.2019 - 12.2022

SEO Analyst

iQuanti Inc
11.2017 - 07.2019

B. Tech - Mechanical Engineering

Feroz Gandhi Institute of Engineering & Technology

Intermediate - Science

The Pillars Public School

High School Diploma -

H.P.Children's Academy

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Shivani Singh