Summary
Overview
Work History
Education
Skills
Certification
Interests
Work Availability
Timeline
Generic
SHIVANI  SINGH

SHIVANI SINGH

MERCHANDISER
New Delhi,DL

Summary

A passionate merchandiser with hands-on experience across multiple fashion and textile setups, including roles at designer and production-based companies. I started my journey from the grassroots level and gradually moved into design support, sampling, and merchandising, building a strong understanding of garment construction, fabrics, and embroidery techniques.

Over time, I have handled sampling, order coordination, and production follow-ups, working closely with karigars, vendors, and clients to ensure smooth execution. Skilled in tech pack creation, cost sheet development, and line sheet preparation, I focus on maintaining quality, meeting deadlines, and delivering designs as per requirements.

Overview

7
7
years of professional experience
1
1
Certification
2
2
Languages

Work History

Merchandise Coordinator

RICHA AHLUWALIA
11.2025 - Current

- Worked closely with design, sampling, and production teams to ensure smooth execution of collections from start to finish.
- Handled the complete sampling process including fabric sourcing, trims, embroidery, and sample development.
- Prepared collection line sheets with all product details for better clarity and coordination.
- Made cost sheets by calculating fabric, trims, embroidery, and overall production cost.
- Created tech packs with measurements, design details, and instructions for accurate production.
- Coordinated with vendors and karigars regularly to follow up on work and maintain timelines.
- Checked garments at different stages to ensure proper fitting, finishing, and design accuracy.
- Communicated with clients for approvals, fittings, and any required changes.
- Kept daily track of orders to ensure timely completion and dispatch.
- Managed fabrics, trims, and accessories required for sampling and production.
- Executed designs as per client and designer requirements.
- Handled online coordination including product uploads, shoot preparation, and order updates.
- Maintained records and tracked production status for smooth workflow.

  • Coordinated closely with store managers on space allocation plans for new product lines while considering existing inventory levels and seasonality factors.

SAMPLING INCHARGE

SHAKTI TEXTILE
04.2024 - 11.2025

- Handled end-to-end sampling from fabric sourcing to final sample.
- Coordinated with karigars and tailors for timely completion.
- Checked fitting, finishing, and overall quality of samples.
- Followed up with vendors for fabrics, trims, and embroidery.
- Managed multiple samples while meeting deadlines.
- Ensured samples were made as per design and client requirements.
- Maintained sample tracking and basic records.
- Handled basic online coordination and order updates.

MERCHANDISING ASSISTANT

STUDIO BAGEECHA
02.2023 - 01.2024

- Managed sampling along with order execution, ensuring quality and detailing.
- Worked closely on embroidery and finishing to maintain design authenticity.
- Checked final garments for quality, fitting, and overall presentation before dispatch.

ASSISTANT DESIGNER CUM MERCHANDISER

PUJA SILK AND SAREE
04.2021 - 12.2022

- Assisted in design development, including colour combinations, fabric selection, and basic styling inputs.
- Coordinated with karigars for embroidery and sample development.
- Handled client requirements and ensured designs were executed as per expectations.
- Supported in sampling and followed up for timely completion of orders.
- Managed basic merchandising tasks including order tracking and vendor coordination.
- Checked finishing, detailing, and overall quality of garments before delivery.

Junior Merchandiser

PARIMAL VAKHARIYA COUTURE
12.2018 - 04.2021

Started my career here and gained basic understanding of garment production and merchandising.
- Learned to prepare khaka (basic sketches) for design reference and execution.
- Assisted in creating tech packs with design details and measurements.
- Coordinated with karigars and sampling team for sample development.
- Supported in order follow-ups and tracked work progress regularly.
- Ensured samples were made as per given designs and requirements

Education

Bachelor of Arts - Political Science & History

SWAMI VIVEKANAND SUBHARTI UNIVERSITY
Meerut, India
04.2001 -

Skills

* Sampling Coordination* Merchandising Coordination* Fabric & Trim Sourcing* Quality Check & Finishing

Certification

Digiperform

Interests

Exploring traditional Indian textiles and crafts

Understanding surface ornamentation and embroidery techniques

Trend research and market analysis

Developing new design ideas from real market observations

Visualising concepts from design to final garment

Observing customer preferences and buying behaviour

Creative coordination and execution

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Merchandise Coordinator

RICHA AHLUWALIA
11.2025 - Current

Digiperform

07-2024

SAMPLING INCHARGE

SHAKTI TEXTILE
04.2024 - 11.2025

MERCHANDISING ASSISTANT

STUDIO BAGEECHA
02.2023 - 01.2024

ASSISTANT DESIGNER CUM MERCHANDISER

PUJA SILK AND SAREE
04.2021 - 12.2022

Junior Merchandiser

PARIMAL VAKHARIYA COUTURE
12.2018 - 04.2021

Bachelor of Arts - Political Science & History

SWAMI VIVEKANAND SUBHARTI UNIVERSITY
04.2001 -
SHIVANI SINGHMERCHANDISER