Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mohit Malik

Delhi

Summary

With over 7 years of experience at the intersection of entertainment and digital media, I’ve driven growth for leading brands by leveraging platforms like YouTube, Meta, and others. Proficient in Platform Partnerships and data-driven digital strategies, my tenure at T-Series, PTC Network and ANI has honed my ability to manage large-scale content collaborations, particularly in the music and news sectors. My expertise in crafting cross-functional campaigns and consistently enhancing platform engagement positions me as a strong candidate for roles focused on maximizing impact in the digital media landscape.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Assistant General Manager Digital

T-Series
Delhi
02.2023 - Current
  • Architected and spearheaded digital marketing initiatives, bolstering the online presence of films and music in multiple languages at T-Series, in alignment with overarching marketing goals.
  • Guided a dedicated team of 12+ professionals, while forging synergies with agencies to tailor localized campaigns, and championed the launch of culturally nuanced marketing initiatives.
  • Facilitated the end-to-end execution of promotional events for high-profile film and music launches, achieving significant digital and on-ground impact.
  • Meticulously managed a diverse social media footprint, including 32 Facebook pages and 7 Instagram pages, amplifying audience reach and engagement.
  • Leveraged the Rights Manager Tool to strategically address copyright disputes, ensuring content protection across social platforms.
  • Optimized digital operations through detailed ROI reporting and presenting current digital trends, driving data-driven strategies and innovation

Manager Digital

T-Series
Noida
11.2021 - 02.2023

Social Media Lead

PTC Network
03.2020 - 11.2021
  • Pioneered strategic digital expansion to grow digital fan bases and maximize traffic from key platforms including Facebook, Twitter, and Instagram, significantly uplifting channel visibility.
  • Orchestrated synchronized collaboration between social media and broadcasting teams, enhancing digital interactivity with live sessions and innovating user engagement.
  • Utilized advanced analytical tools like Google Analytics and Chartbeat to capture performance metrics, leading to informed improvement strategies and enhanced content reach.
  • Mobilized digital campaigns across Facebook and the Google Display Network, aligned with marketing objectives, thus boosting digital footprint and market penetration.
  • Managed a robust content calendar with an acute focus on hygiene and editorial quality, directing a team of interns to ensure optimal content distribution.

Correspondent

Asian News International (ANI)
07.2018 - 01.2020

Social Media Manager

News World India
Noida
10.2017 - 07.2018

Education

MBA - Marketing

Jindal Global Business School
Sonipat, Haryana
09-2023

Bachelor's degree, journalism and mass communication -

Marwah Studios, AAFT
01.2017

Bachelor of Laws - LLB -

Mewar University
08.2022

Skills

  • Digital Marketing Strategies
  • Platform Partnerships
  • Digital Campaign Management
  • Social Media Account Management
  • Artist and Influencer Networking
  • Analytics and Reporting
  • Creative Thinking
  • Performance Metrics Analysis
  • Content Curation
  • Social Media Footprint Expansion
  • Team Leadership
  • Rights Management
  • Content Licensing
  • Operational Efficiency
  • Channel Performance Analysis
  • Media Planning
  • Business Acumen
  • Agency Management

Certification

  • Certified Digital Marketing Consultant
  • Youtube Content Ownership
  • YouTube Channel growth
  • Youtube Asset Monetisation

Timeline

Assistant General Manager Digital

T-Series
02.2023 - Current

Manager Digital

T-Series
11.2021 - 02.2023

Social Media Lead

PTC Network
03.2020 - 11.2021

Correspondent

Asian News International (ANI)
07.2018 - 01.2020

Social Media Manager

News World India
10.2017 - 07.2018

Bachelor's degree, journalism and mass communication -

Marwah Studios, AAFT

Bachelor of Laws - LLB -

Mewar University

MBA - Marketing

Jindal Global Business School

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