SHIVANI YADAV
Summary
With seven years of dedicated experience in performance marketing, I have developed a strong expertise in leading successful campaigns across different geographies, such as LATAM, GCC, and European markets. Proficient in managing diverse models, including CPA, CPI, and CPL. I possess a keen ability to analyze campaign data meticulously, leveraging insights to drive strategic decisions aimed at maximizing ROI. My experience extends to effectively managing relationships with both advertisers and publishers on a global scale, ensuring seamless collaboration, and exceptional results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Delivery Manager - CPI
Floria Media (Part of HexaWebony)
03.2025 - Current
- Developing relationships with clients around the globe.
- Stay updated on industry trends and the publisher landscape.
- Managed performance issues with delivery team members.
- Represented Floria Media at ChinaJoy 2025.
- Managed the day-to-day operations of the delivery team including assigning tasks, setting deadlines and ensuring adherence to best practices.
Publisher Specialist
ParaDigital Media Pvt. Ltd.
01.2024 - 03.2025
- Optimizing and managing campaigns for the achievement of KPIs and budgets.
- Proficient in managing international CPI, CPA, and CPL campaigns.
- Analyse publisher performance metrics to optimise campaign effectiveness.
Sr. Affiliate Manager
ClickTap Digital Media Pvt. Ltd.
02.2022 - 12.2023
- Manage campaign budgets, and allocate resources effectively.
- Handling the invoice process and execution of payments.
- Identify and onboard new publishers to expand advertising reach and opportunities.
Operations Manager
Mobidiscover Digital Media Pvt. Ltd.
08.2018 - 12.2021
- Analyze campaign data to identify trends and areas for improvement.
- Manage marketing tools and platforms.
- Coordinate with cross-functional teams to ensure alignment and communication.
Education
MBA -
SCDL, Symbiosis Unibversity
Pune01.2020
Skills
- Client relationship management
- Campaign optimization
- Team leadership
- Publisher performance analysis
- Budget management
Work Summary
- Seven years of specialized experience in the performance marketing industry
- Expertise in overseeing affiliate marketing operations, including interactions with stakeholders
- Demonstrated ability to optimize campaign performance and achieve business objectives
- Proficient in data analysis for performance monitoring, and providing insights for continuous improvement
- Campaign optimization, providing an 18% decrease in cost per acquisition and improving ROI by 25%
Certification
Unilever Digital Marketing Analyst Specialization Certificate
Websites
Awards And Citations
- Revenue Maker of the Year 2019, Mobidiscover Digital Media Pvt. Ltd.
- Star Employee of the Quarter 2023, ClickTap Digital Media Pvt. Ltd.
Timeline
Delivery Manager - CPI
Floria Media (Part of HexaWebony)
03.2025 - Current
Publisher Specialist
ParaDigital Media Pvt. Ltd.
01.2024 - 03.2025
Sr. Affiliate Manager
ClickTap Digital Media Pvt. Ltd.
02.2022 - 12.2023
Operations Manager
Mobidiscover Digital Media Pvt. Ltd.
08.2018 - 12.2021
MBA -
SCDL, Symbiosis Unibversity
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