Shivani Narang

Developing new and creative growth strategies through digital landscape, identifying customers and their current and future needs, monitoring the competition in US and Europe as our target market. Planning and overseeing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Vendor selection & maintaining digital marketing staff by recruiting, selecting, orienting, and training employees. Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Supported Sales team globally during pre-sales and post-sales with Value Engineering Business Cases (Financial Analytics & Impact) and Value Propositions to Adobe premium accounts across all Adobe Digital Experience Solutions. Conducted Digital Performance Measurement & Opportunity Areas, Customer Journey Analysis, Value Financial Modelling, and Digital Capabilities Assessment.

Consulted and partnered with Companies like MiSmile Network (UK), Toy Express (1st of its kind - Toy Rental Businesses in India), Dhanuka Agrotech, Interactive Experiential, Omaxe Realtors & more. Helped in transforming their businesses to digital platform. Helped in deploying digital solutions across all channels for business growth leading to increase in revenue, optimization of marketing cost and improvement of overall customer experience. Led several campaigns for customer acquisition, engagement, conversions, customer retention and renewals based on audience segments and target market.

1. Managed Digital Marketing Campaigns at agency level for B2B & B2C clients with end to end marketing campaigns transforming their existing and new businesses, customer acquisition/retention and outreach.

2. Oversee campaign planning, implementation & day to day performance of company marketing campaigns including PPC, Social Media Advertising & Display Advertising & Email Marketing, leading to 120% increase in lead generation.

Handled key accounts worth $1 million+ managing deliverables, project milestones, client expansion and renewals. Fostered projects to be high quality, monitored progress, on-time deliveries and cost-effective/on budget (TQM, servicing within given TAT).Developed strong, trusting relationships between clients and agency partners, resulting in 60% account renewals

Process specialist & soft skill trainer. Responsible to monitor and maintain regular MIS analytics and analysis on team performance. My job required training teams, process handling, quality assurance of process and customer satisfaction percentage. Handled a team of 20 agents and ensured upon process service levels.