Marketing Technology
Shivanjan Chakraborty
Performance Marketing
Bangalore
Summary
Highly skilled Performance Marketing Specialist with 4+ years of experience in paid media marketing. Proven track record of exceptional results for international BFSI and retail clients. Adept at end-to-end digital acquisition campaigns, including media planning, optimization, analysis, and reporting. Strong expertise in data-driven insights to maximize campaign performance and ROI. Led a team of 6 analysts, fostering collaboration and achieving outstanding outcomes. Identifies improvement opportunities and implements innovative strategies for brand visibility and engagement. Excellent analytical skills and up-to-date with digital marketing trends and best practices. Graduated with distinction in MsC Business Analytics and Consultancy from University of Hertfordshire, UK. Passionate, enthusiastic, and dedicated to driving success through impactful performance marketing strategies.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Analyst Digital Engagements
iQuanti Pvt Ltd
Bangalore
03.2022 - Current
- Provided consultation and support to BFSI companies, including Wells Fargo, in strategizing, developing, and executing data-driven paid demand generation campaigns within the US market.
- Led a team of analysts responsible for managing search and social campaigns with annual budgets of over $50 million, conducting performance analysis, and generating comprehensive reports for clients, facilitating their growth and evolution.
- Engaged in Quarterly Business Reviews (QBRs) and conducted thorough analysis of clients' accounts to identify gaps and formulate effective pitches, enabling the agency to enhance revenue.
Digital Marketing Campaign Manager
DeltaX
Bangalore
07.2021 - 03.2022
- Planned, setup and run demand generation campaigns campaigns for MNCs such as Cadbury and DBS across channels.
- Analysed data using various tools like R, Tableau, and DBMS and specialised in interactive reporting for ease of clients
- Been involved in multiple client interactions with international clients, presented plans and discussed performances.
- Managed Malaysia, Indonesia, Thailand and Vietnam markets and Google’s house ads in these markets with budgets of $1 million +.
Digital Marketing Manager
Asian College of Teachers
Kolkata
06.2018 - 07.2021
- Successfully oversaw and optimized demand generation campaigns for the Asian College of Teachers, driving 15% increase in campaign digital ROI.
- Led cross-functional teams and collaborated with employees from various departments to make informed decisions regarding marketing strategies, budgets, and objectives.
Education
Master of Science - Business Analytics And Consultancy
University of Hertfordshire
Hertfordshire, UK 09.2019 - 10.2020
BBA - Business Administration
University of Hertfordshire
Hertfordshire, UK 01.2016 - 07.2019
Skills
Strategic Planning
undefinedInterests
AI
Football
Timeline
Senior Analyst Digital Engagements
iQuanti Pvt Ltd
03.2022 - Current
Digital Marketing Campaign Manager
DeltaX
07.2021 - 03.2022
Master of Science - Business Analytics And Consultancy
University of Hertfordshire
09.2019 - 10.2020
Digital Marketing Manager
Asian College of Teachers
06.2018 - 07.2021
BBA - Business Administration
University of Hertfordshire
01.2016 - 07.2019
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