Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Shivansh Srivastava

Lucknow

Summary

Dynamic Franchise Development Manager with a proven track record at Lenskart Solutions Pvt Ltd, excelling in BTL Marketing and Franchise Acquisition. Spearheaded the onboarding of over 320 franchise partners, demonstrating exceptional leadership and strategic planning skills. Expert in Power BI and adept at driving significant process improvements and business growth.

Overview

8
8
years of professional experience

Work History

Franchise Development Manager

Clear Dekho Eyewear Pvt Ltd.
Delhi
09.2024 - Current
  • Maintained comprehensive records of franchise sales data, including customer demographics and pricing information, ensuring accurate tracking and analysis.
  • Organized and executed marketing campaigns focused on increasing brand awareness and attracting potential customers to the franchise.
  • Directed and coordinated products, services, and sales activities to ensure alignment with business goals and profitability.
  • Collaborated with sales and design teams to develop project road maps and create innovative products that drive profitability and enhance the brand.
  • Analyzed market trends to identify target markets for potential franchisees, optimizing growth opportunities.
  • Worked closely with vendors to secure promotional materials for distribution at trade shows and conventions, enhancing brand presence.

Assistant Manager of Business Development

Lenskart Solutions Pvt Ltd
Gurgaon
04.2023 - 05.2024
  • Led PAN India BTL (Below-the-Line) marketing initiatives for all New Store Openings (NSOs) and low-performing stores, driving foot traffic and customer engagement.
  • Increased Google reviews across all regions (East, West, South, and North), ensuring improved brand visibility and customer feedback.
  • Identified and addressed gaps in footfall and conversion rates, implementing strategies to enhance store performance.
  • Managed the Net Promoter Score (NPS) across PAN India, monitoring customer satisfaction and driving improvements based on feedback.
  • Conducted meta-analysis on a store-wise basis, evaluating performance metrics to optimize marketing and operational strategies.
  • Ensured proper Google Listing hygiene and performed sentiment analysis to maintain an accurate and positive online presence.
  • Handled Power BI dashboards and reports, analyzing data to inform decision-making and performance tracking.
  • Managed RNR (Recognition and Reward) programs across India, fostering employee engagement and motivation.
  • Executed various marketing campaigns, including organizing Emcee events, distributing leaflets, and conducting promoter activities.
  • Led newspaper insertions, radio jingles, and hoarding campaigns to boost brand awareness and drive footfall.
  • Coordinated with central operations, analytics, and visual merchandising teams to ensure seamless store operations and effective marketing execution.

Team Lead - Business Development

Lenskart Solutions Pvt Ltd
Gurgaon
08.2022 - 03.2023
  • Successfully onboarded 250+ franchise partners during tenure as team leader, driving franchise growth and expansion.
  • Led a team of 3 members, providing guidance, support, and direction to achieve team goals.
  • Managed lead distribution among team members, ensuring effective allocation and timely follow-ups to optimize conversion rates.
  • Oversaw the initial approval process for franchise partners, ensuring all necessary criteria were met in the first round of evaluation.

Senior Business Development Executive

Lenskart Solutions Pvt Ltd
Gurgaon
12.2021 - 07.2022
  • Onboarded 70+ franchise partners within a span of 8 months, significantly contributing to franchise network growth.
  • Identified and qualified leads through various channels, including online websites, email outreach, and cold calling.
  • Coordinated available slots and scheduled meetings to present and explain the business model to potential franchise partners.
  • Closed franchise deals, ensuring a seamless transition from lead conversion to partnership agreement.
  • Ensured smooth onboarding of new franchise partners, providing the necessary support and guidance for successful integration into the franchise system.

Senior Business Development Executive

BYJUS
Lucknow
11.2020 - 12.2021
  • Conducted cold calling to filter and identify interested leads for potential enrollment.
  • Generated leads through targeted email campaigns, engaging potential customers and driving interest.
  • Booked sessions with interested parents, providing them with detailed information and guidance on available offerings.
  • Onboarded students, ensuring a smooth enrollment process and addressing any queries.
  • Successfully onboarded students for Aakash Byju's, contributing to growth and customer acquisition.

Assistant Manager in Retail Operations

McDonald's India Pvt Ltd
Lucknow
07.2017 - 04.2020
  • Managed a team of 20 crew members during a designated shift, ensuring smooth operations and effective team coordination.
  • Oversaw store areas, including the kitchen, counter, lobby, dry storage, freezer, and chiller, ensuring cleanliness, organization, and compliance with health standards.
  • Handled all audits within the store, including cash, food safety, and fire audits, ensuring adherence to company policies and regulatory requirements.
  • Managed inventory, ensuring optimal stock levels and proper rotation of products through FIFO (First In, First Out) practices to prevent expiry.
  • Responsible for scheduling management and people management, optimizing shifts and performance to maintain high levels of efficiency.
  • Achieved sales targets across all four quarters, driving performance and contributing to store growth.
  • Ensured product quality by maintaining FIFO and ensuring no expired products remained in the store, supporting operational excellence.

Education

Bachelor of Science - Hospitality: Hotel Management

Institute of Hotel Management
Dehradun, UT
01.2017

Intermediate - Science

MVM Public School
Lucknow, UP
01.2014

High school or equivalent -

St. Michael's Convent School
Magkapur, UP
01.2012

Skills

  • BTL Marketing
  • Planning & Strategies
  • Event Planning
  • Lead Generation
  • Franchise Acquisition
  • Business Planning
  • Process Improvement
  • Power BI
  • Google Hygiene

Languages

  • English
  • Hindi

Accomplishments

  • Best Coordinator Award for FY23 at Lenskart for driving exceptional results, with over 80% of stores achieving 70% of their phased proto targets.
  • Highest Franchise Acquisition Award for Q2 FY23 at Lenskart, successfully onboarding 35+ franchise partners within just 3 months.
  • Best Coordinator Award for Q1 FY23 at Lenskart for increasing Google reviews by 8X across PAN India, significantly enhancing brand visibility and customer engagement.
  • Best Trainee Award at BYJU'S, for conducting the highest number of sessions (20) and achieving the highest sales (Rs. 2.98 Lakhs).
  • Best Manager Award during Advanced Shift Management Course at McDonald's, recognizing excellence in operational leadership and team management.

Timeline

Franchise Development Manager

Clear Dekho Eyewear Pvt Ltd.
09.2024 - Current

Assistant Manager of Business Development

Lenskart Solutions Pvt Ltd
04.2023 - 05.2024

Team Lead - Business Development

Lenskart Solutions Pvt Ltd
08.2022 - 03.2023

Senior Business Development Executive

Lenskart Solutions Pvt Ltd
12.2021 - 07.2022

Senior Business Development Executive

BYJUS
11.2020 - 12.2021

Assistant Manager in Retail Operations

McDonald's India Pvt Ltd
07.2017 - 04.2020

Bachelor of Science - Hospitality: Hotel Management

Institute of Hotel Management

Intermediate - Science

MVM Public School

High school or equivalent -

St. Michael's Convent School

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Shivansh Srivastava