SHIVANSH TANDON

- Lead the Food & Beverage (F&B), Beauty & Personal Care (BPC), and Acquisition Partnerships teams managing a team of seven Key Account Managers (KAMs)
- Responsible for P&L and selection strategy for the F&B and BPC categories on Cred Store, driving a 50% growth in ad revenue for F&B and a 100% increase in ad revenue (TACOS) for BPC
- Oversaw the ongoing strategy for monthly freebie selections and optimized category revenue utilization for "Only Fridays" for members with cumulative card bill payments exceeding one million on the platform
- Conducted Ad revenue sizing for the D2C universe and identified white spaces for the voucher business on Cred rewards

- Led the Food & Beverage Partnerships team at Cred Store, overseeing a team of four Key Account Managers (KAMs).
- Held responsibility for Profit and Loss (P&L) management and key category metrics, including Gross Merchandise Value (GMV), order volume, advertising revenue, customer Net Promoter Score (NPS), and category assortment, driving a 50% increase in GMV conversion, a 100% growth in ad revenue, and a 60% improvement in NPS score.
- Collaborated effectively with internal stakeholders across the growth, operations, and finance teams to drive campaign success

- Fostered relationships with more than 50 D2C brands in F&B
- Helped grow the category business by 5X within the first year including 10X growth for selective partners
- Responsible for top line growth, ad-tech revenue, post order commitments and product quality score for every managed account
- Built category nuances on the platform through value chain analysis & deliver best value deals for Cred members

- Collaborated with multiple stakeholders - Product, Fulfillment, Customer Service and Business teams for an overhaul of the post order experience on Cred store
- Identified the scope & timelines of the transition for 100% partners on Cred store to Cred managed fulfillment
- Formulated exhaustive SOPs covering courier and merchant accountability, payouts & settlements
- Enabled timely merchant transition in collaboration with the business teams to show significant uptick in Fulfillment TAT & Customer Satisfaction Score(NPS), indicating impact on the Post Order Experience on Store

• Managed the Non-Alcoholic Beer portfolio worth $1.5Mn & drove 30% q-o-q revenue growth in 2021
• Launched partnerships for Budweiser/ Hoegaarden with Cred & 6 modern trade chains in 1500+ outlets
• Oversee promo execution & visibility strategy to win competition in 10+ key metro locations
• Collaborate with Vendors across India to ensure timely stock supply & maintain high fill rates for buyers
• Developed a claims tracking system to ensure efficient settlement for the overall business (All Channels)
• Built a 360 commercial plan (Volume, Distribution, Route to Market) for 2 new innovation launches
• Responsible for listing of new products in focus channels & closing Key Account tie-ups for new brands

• Area Sales Manager
  • Led the sales network worth ₹11 Cr/month for AB InBev across Jaipur, Alwar & Kota HQs
  • Achieved 22% MoM growth on premium Budweiser portfolio, capturing 3% market share in 4 months
  • Augmented distribution for premium portfolio incl. Bud & Corona in a predominantly (99%) core market
  • Enhanced sales capabilities for 17 sales executives by envisioning first-of-its-kind sales coaching program
• Designed & executed trade programs ~₹1.5 Cr enabling value chain partners boost incremental demand
• Delivered BTL target performance in 350+ outlets by increasing brand visibility across trade channels
• Digitized trade marketing for 2 states by launching Bud4Trade, ABI’s first app-based customer platform

• Spearheaded Contact Strategy 2020 for 17 Wholesalers by defining team structure, training & targets
• Achieved 11% distribution increase by formalizing new incentive structure for Wholesaler Salesmen
• Launched a Sales Excellence Program for 21 Wholesalers with an annual turnover of over ₹350 Crores
• Developed pan-India PNP dashboard for benchmarking manhours used across top breweries in India
• Built a 7% CO2 emission reduction model; Achieved ₹26 lacs annual savings & 200 tonnes CO2 recovery
• Ideated first-of-its-kind launch plan (GMV of $140K) for Budweiser Street Wear company on Myntra
• Strategized media deployment for 1.2 million target pool in top 9 cities through social media analysis

• Developed Creative Brief for Pan-India flat fare campaign targeting price volatility in 'ride-sharing' category
• Led project branding and execution, targeting the riders not falling under 'ride-sharing' category
• Identified the right locations and execution partners to drive project scalability & cost-efficiency