Shivanshu Soni
Ahmedabad
Summary
Results-driven marketing professional with a strong foundation in brand storytelling, digital marketing, and performance-driven campaign execution. Proven expertise in developing multi-channel strategies, optimizing ad performance, and driving engagement across platforms. Successfully led marketing initiatives at Theka Coffee, boosting revenue, brand reach, and community engagement. Skilled in market research, influencer partnerships, and data-driven decision-making. Passionate about creative brand building and strategic growth.
Overview
3
3
years of professional experience
Work History
Channel Marketing Intern
Hindustan Coca-cola Beverages.ltd
Ahmedabad
01.2024 - 03.2024
- Curated video creatives highlighting post campaign success
- Executed events on 10+ campuses in Ahmedabad within a week
- Organised product promotion at the 20+ stores on span of 4 days
- Implemented BTL marketing in 200+ retail outlets
- Market expansion by scouting 15+ eateries in east Ahmedabad for activation
Creative Head
Theka Coffee
Ahmedabad
03.2024 - 06.2024
- Shaped and refined the visual identity of Theka Coffee, ensuring cohesive brand messaging across all platforms through brand building & storytelling
- Led Marketing Communication Strategy Development driving over Rs
- 50L in revenue and Performance Ad Optimisation with 26% increase in qualified B2B Lead Generation
- Spearheaded end-to-end campaign strategy & execution for product launches and the 'Happiness Drive' CSR initiative, driving community engagement with 1,000+ participants onfield
- Transformed Cloud Kitchen Marketing leading to 43% increase in online orders
Marketing Executive
Theka Coffee
Ahmedabad
06.2023 - 02.2024
- Spearheaded multi-channel marketing strategies, resulting in campaigns that generated a reach of over 6 million and 400,000 engagements
- Optimised digital marketing initiatives, boosting organic engagement by 18% and expanding social media follower base by 37,000
- Conceived and implemented content strategy for cohesive brand messaging across all platforms
- Leveraged data-driven approach to campaign optimization, enhancing ROI on marketing spend
Marketing Intern
Theka Coffee
Ahmedabad
04.2023 - 06.2023
- Initiated brand's presence on Youtube posting fresh content on daily basis crossing 1lakh views within a year
- Fostered strategic partnerships with 30+ influencers, amplifying brand reach and credibility
- Improved packaging design by introducing a tamper-evident seal, ensuring freshness, displaying critical information, and optimising cost and operational efficiency
- Market Research on campaigns and competitors of Theka Coffee
Market Research Intern
Banesto Products Private Limited
Ahmedabad
05.2022 - 06.2022
- Conducted market research on the 4T engine oil market of Ahmedabad region
- Prepared of detailed forms, collected data from garages and 4T oil distributors
- Analysed and presented the results
Content Creator Intern
Neytrutva Ek Abhiyaan Foundation
06.2021 - 07.2021
- Created Daily poster on awareness of Traffic Etiquettes for social media handle
- Conducted an interactive & educational session for school children
Education
MBA - Marketing
Institute of Management, Nirma University
01.2025
BBA -
Institute of Management, Nirma University
01.2023
XII - CBSE
Ashoka Hall Sr. Sec. School
Jabalpur01.2020
X - CBSE
Ashoka Hall Sr. Sec. School
Jabalpur01.2018
Skills
- Content creation capabilities
- Creative direction
- Multi-channel marketing strategies
- Brand storytelling & Visual identity
- Campaign planning & Execution
University
Institute of Management, Nirma University
Majors
Marketing
Minors
Digital Transformation & Analytics
Accomplishments
- MBA, 08/01/23, 05/31/25, Institute of Management, Nirma University, 69.90%
- BBA, 08/01/20, 05/31/23, Institute of Management, Nirma University, 69.30%
- XII, 04/01/19, 03/31/20, Ashoka Hall Sr. Sec. School, Jabalpur, 90.20%
- X, 04/01/17, 03/31/18, Ashoka Hall Sr. Sec. School, Jabalpur, 85.20%
Positions Of Responsibility
- Niche-The Marketing Club, IMNU, Core member, 2023-25, Curated creative brand sponsorship deliverables for multiple sponsors., Organised two institute-level and a university-level events accounting for a footfall of 500+ students and curated deliverables to event sponsors.
- Spinshot- Photography club of BBA, Core member, 2020-23, Organised a photo editing workshop with 50+ participants and one event, Photo Walk with 40+ students.
Personal Information
- Age: 22
- Gender: Male
Languages
English
Advanced
C1
Hindi
Advanced
C1
Timeline
Creative Head
Theka Coffee
03.2024 - 06.2024
Channel Marketing Intern
Hindustan Coca-cola Beverages.ltd
01.2024 - 03.2024
Marketing Executive
Theka Coffee
06.2023 - 02.2024
Marketing Intern
Theka Coffee
04.2023 - 06.2023
Market Research Intern
Banesto Products Private Limited
05.2022 - 06.2022
Content Creator Intern
Neytrutva Ek Abhiyaan Foundation
06.2021 - 07.2021
MBA - Marketing
Institute of Management, Nirma University
BBA -
Institute of Management, Nirma University
XII - CBSE
Ashoka Hall Sr. Sec. School
X - CBSE
Ashoka Hall Sr. Sec. School
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