Shivaraj MG

Served as a proficient member of the Campaign Solutions team, I focused on consulting, training, developing, and deploying intricate marketing programs. This encompassed a deep understanding of the underlying data model propelling client-centric marketing initiatives. I played an integral role in training both clients and our internal Business-As-Usual (BAU) teams, equipping them with expertise on marketing cloud platforms, and advocating for best practices in implementing sophisticated marketing campaigns.

• Gained practical experience and refined expertise across diverse marketing cloud platforms, including Marigold Engage+, Marigold Loyalty, and real-time content personalization with LiveClicker.
• Developed comprehensive solutions for loyalty programs, addressing advanced business requirements across various use cases such as earn-and-burn, loyalty tiers, reward redemption, refer-a-friend, and points expiration needs.
• Acted as a solution consultant, providing guidance to clients on optimal approaches to integrate their marketing data. This involved a thorough understanding of their marketing strategies and programs.
• Empowered clients with self-service and hybrid capabilities on the marketing cloud, allowing them to independently develop and manage their campaigns in-house.
• Led the migration effort of approximately 305 triggers from the legacy flat database system (CheetahMail) to a contemporary relational database marketing cloud system (Engage+).
• Directed the orchestration of customer journeys across a spectrum of marketing programs, including STO (send time optimization), Winback, Welcome, Abandoned Cart, as well as multi-variate and A/B testing.

• Led a team of six in executing campaign services from our India-based team for all ad-hoc campaigns.
• Troubleshooting issues in ongoing trigger campaigns which were based on real time customer events.
• Played a key role in organizing and managing contact data, attribute
  groups creation, understanding the existing data model and data relationships.
• Crafted compelling email templates, designed interactive web forms, and developed captivating landing pages to capture crucial data, fostering targeted customer engagement in both new and existing marketing programs.
• Engaged in the strategic development of coupon code campaigns to ensure the seamless execution of customer loyalty and Winback programs.

Exemplified proficiency as a valuable member of the Oracle Marketing Cloud team, specializing in the intricacies of campaign management and deployment in Oracle Responsys. This involved the skillful development and execution of Email marketing campaigns, Mobile campaigns, creation of engaging landing web pages, adept automation implementation, and meticulous management of Data Extensions.

• Worked with clients to design and deliver automated marketing campaigns and programs for generating and nurturing leads in the sales funnel.
• Performed Demand Generation/Outsourced Marketing tasks on behalf of clients including creation of email/landing pages/templates and web form templates.
• On-boarded tier-1 clients like HP E-prints and Macy’s in Oracle Responsys.
• Analyzed marketing campaign performance and provide recommendations to clients.
• Configured SMS and In-app campaigns and successfully rolled-out cross channel campaign execution to drive customer engagement.
• Configured campaign launch for real time events using REST API
• Integrated marketing data with campaigns by fetching data using JSON payloads.
• Sound knowledge on email authentication techniques like DNS, DMARC and SPF.
• Hands-on experience in IP warmup and IP whitelisting.

• Served as an integral part of campaign services and gained knowledge on campaign services process.
• Developed HTML templates and Audience lists for flawless execution of static and dynamic campaigns.
• Gained knowledge on debugging various rendering issues for Email templates on all major ESPs.