Digital Marketing Executive
SHIVATEJA HIRMATH
Targetorate Intern
- MBA graduate in marketing & business analytics with hands-on digital marketing experience in PPC, performance marketing, and campaign analytics. Familiar with the complete paid-media funnel, including audience research, campaign planning, keyword research, ad copy, targeting, bidding, landing pages, conversion tracking, lead generation, remarketing, and performance optimization. Experienced with Google Ads and Meta Ads concepts, campaign analytics, and metrics such as CTR, CPC, CPA, conversion rate, and ROAS. Proficient in Google Analytics, Excel, Google Sheets, Power BI, and AI tools such as ChatGPT and Claude for campaign research, copywriting, analysis, and workflow improvement.
1
Certification
1
Year of experience
Work History
Social Media & Digital Marketing Executive
3 Months
Targetorate Intern | 05.2026 - 08.2026
- Conducted keyword research, search-intent analysis, competitor research, and audience research to identify relevant targeting and content opportunities.
- Developed ad-copy concepts, hooks, calls-to-action, social creatives, email campaigns, and landing page/content recommendations aligned with campaign objectives.
- Monitored campaign and website performance using Google Analytics, Excel, Google Sheets, and Power BI and prepared structured performance reports.
- Analyzed metrics including CTR, CPC, conversions, conversion rate, CPA, and ROAS concepts to identify performance trends and optimization opportunities.
- Supported lead-generation campaigns through audience research, LinkedIn prospecting, email campaigns, structured lead databases, and conversion-focused messaging.
- Coordinated with content and creative teams on ad creatives, campaign briefs, revisions, landing-page requirements, and delivery timelines.
- Used ChatGPT, Claude, GravityWrite, and Canva AI for keyword research support, ad-copy ideation, creative variations, campaign research, and performance summaries.
- Maintained campaign trackers, content calendars, lead databases, and project documentation while handling multiple client deliverables.
Management Trainee
4 Months
CK Birla Group IIMS | 11.2025 - 03.2026
- Supported market research, competitor analysis, lead generation, data analysis, reporting, and business research.
- Used Excel and Power BI to organize datasets, identify trends, and prepare structured insights.
- Coordinated multiple deliverables and maintained accurate documentation for stakeholders.
Business Analyst Intern
3 Months
IFB Automotive Pvt. Ltd. | 04.2025 - 07.2025
- Conducted secondary market research, competitor analysis, data collection, and business analysis.
- Prepared reports and presentations to support data-driven recommendations.
Education
MASTER OF BUSINESS ADMINISTRATION
ICFAI Business School
01.2026
BACHELOR OF COMMERCE
University of Gulbarga
01.2023
Skills
Data & AI Excel
Power BI
Design & UX Canva
Management & Agile Content Strategy
Marketing & Business Digital Marketing
Social Media Marketing
SEO & Keyword Research
Ad Copywriting
Portfolio
Aura dental banner
Certification
- Google Digital Marketing - December 2024
- Google Analytics
- Business Analytics with Excel from Beginner to Advanced - August 2024
- IBM Data Visualization with Python | Google Cloud Data Analytics
Timeline
Social Media & Digital Marketing Executive
Targetorate Intern
05.2026 - 08.2026Read more
Management Trainee
CK Birla Group IIMS
11.2025 - 03.2026Read more
Business Analyst Intern
IFB Automotive Pvt. Ltd.
04.2025 - 07.2025Read more
University of Gulbarga - BACHELOR OF COMMERCE,
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ICFAI Business School - MASTER OF BUSINESS ADMINISTRATION,
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