Shivayogi Shetty
Pune
Summary
Results-driven award-winning Team Lead-Account Manager with 360 digital marketing strategists and brand consultants, combining cross-functional competencies in ROI forecasting, analysis, research, execution and optimization.
Expertise includes creating brand growth strategies, analyzing data, and implementing projects to positively impact organizational goals.
Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader who contributes as a team player, coaches and develops colleagues, and interfaces with professionals on all levels.
Overview
4
4
years of professional experience
Work History
Senior Key Account Manager
SRV Media
Pune
08.2021 - 03.2024
- Managed a team 12 including copy/script writers, graphic designers, SEO executives, PPC executive, Social media executive, UIUX designer, Developers in order to meet monthly goals and objectives.
- Prepared compelling marketing strategies by performing thorough research and understanding clients' needs.
- Evaluated digital presence by product, service, or digital footprint analysis of brands to help define digital strategies.
- Advised senior management on potential areas of improvement in current processes or new opportunities within the field of marketing automation technology
- .Drove continuous improvement of the project delivery process by reviewing project risks & devised proactive strategies to avoid potential roadblocks.
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, CPM, CPL, CTR, CPC, ROAS.
- Planned, monitored and optimized paid advertising campaigns across various platforms including Facebook Ads Manager and Google Adwords, Quora Ads, Snapchat Ads.
- Performed data analysis on email open rates & click-throughs for optimization purposes.
- Set up lead scoring models based on user behavior and other criteria to qualify leads faster.
- Developed & implemented marketing automation strategies to increase customer engagement by integrated marketing automation systems with CRM and setting up effective drip marketing with multiple marketing technology tools
- Collaborated with third-party vendors on joint promotional activities.
- Managed a brand communication team responsible for producing high-quality written and visual content for use in digital marketing efforts.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
- Developed and maintained project plans, and timelines, assigned to appropriate teams, and managed workflow throughout construction within profitable budgets.
- Analyzed customer data to determine UI/UX with multiple tools.
- Established relationships with key customers & stakeholders to ensure successful product execution.
- Identified areas for optimization by analyzing data from A and B tests and other experiments.
- Organized events such as webinars or virtual conferences aimed at generating leads.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Associate IMBC Executive
Futurism Technologies
Pune
01.2020 - 08.2021
- Conducted keyword research and analysis to identify valuable keywords for content optimization.
- Developed SEO strategies to improve organic search engine rankings, website health and organic traffic
- Analyzed customer journey data to identify areas for improvement by increasing the session duration and reducing the bounce rate and overall in user experience.
- Developed a comprehensive content strategy that included long-term goals and short-term objectives.
- Analyzed competitor websites to evaluate their SEO efforts and tactics used.
- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Monitored budgets, bids, and keyword performance to ensure maximum ROI.
- Conducted A and B testing of ad copy, landing pages, and other elements of campaigns.
- Provided regular reporting on campaign performance metrics such as CTRs, CPCs, CPMs.
- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
- Created detailed reports on all performance metrics for review by senior management team.
Education
Advance Digital Marketing Course -
Training Institute Pune
Pune10-2019
B.Tech - Mechanical Engineering
Sinhgad Institute of Technology
Lonavala08-2019
Skills
- Project Planing & Management
- Go-To-Market Strategy Development
- Media Planing & Growth Strategy
- Brand Communication Strategy
- Lead Generation
- Online Sales D2C Generation
- Client Relationship Management
- Project Leadership
- Project Roadmap Development
- Pitch Presentation
- Business Development
- Data Analysis
- SEO
- Performance Marketing
- Social Media Marketing
- Drip Marketing
- Content Marketing
- Brand Building
- Mobile Marketing
- UI/UX Research
- Email Marketing
- Wordpress & Shopify
- Public Relations
- WhatsApp Marketing
- Lead Nurturing
Accomplishments
- 2 Awards at Google Premier Partner Awards
- 2 Awards at Afaqs Digies Digital Awards 2022
- 2 Awards at Afaqs Marketers Xcellence 2022 & 2023
- 4 Awards at e4m Maverick Awards 2023
- 4 Awards at Inkspell Mcube Awards 2023
- 2 Awards at Social Samosa Agency Con 2022
- Shortlist in ET Brand Equity Shark Awards 2022 for Education Sector Specific Category
- 3 ROAS for e-commerce project
- 9000% ROI for real estate project
- 32% Organic Traffic Improvement
- 1100% ROI for SRV Media PR (Lead Gen campaigns Paid + Organic)
- 300% ROI from Webinar conversion
- 34% historic rise in paid applications
Languages
English
First Language
German
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Marathi
Elementary (A2)
A2
Kannada
Beginner (A1)
A1
Tools Expertise
Project Management
- Asaana
- Proofhub
- Slack -Notion
- Google Workspace
Performance Marketing, SEO, Social Media, UI/UX
- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- Google Trends
- Google Search Console
- WhatsApp Business API
- Listing Portals -SEMrush
- Ubersuggest -SERPwatch
- GT Mtrix
- Google Page Speed Insights
- Penguin Tool
- Screaming Frog
- Microsoft Clarity
- Hotjar
- One Impression
- ZOHO Social
- Hootsuit
Marketing Technology & Automation
- ZOHO CRM
- ZOHO Recruit
- ZOHO Email
- Extraaedge CRM
- Manychat
- Mailmodo
- Mailchimp
- Flodesk
- Lix - B2b scrapper
- Geta.ai
- Doubletick
- Gupshup
- Gallabox
- Wati
- Pabbly
- Zapier
- EngageBay
- Servetel
- Sell.do
- Chat360
- Smartping
- VILpower
Timeline
Senior Key Account Manager
SRV Media
08.2021 - 03.2024
Associate IMBC Executive
Futurism Technologies
01.2020 - 08.2021
Advance Digital Marketing Course -
Training Institute Pune
B.Tech - Mechanical Engineering
Sinhgad Institute of Technology
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