Summary
Overview
Work History
Education
Skills
Certification
Languages
Software
Work Availability
Accomplishments
Timeline
Honors And Awards
SHIVENDRA SINGH

SHIVENDRA SINGH

Senior Manager
Greater Noida
The way to get started is to quit talking and begin doing.
Walt Disney

Summary

Versatile Senior Manager specializing in Integrated Sales, Digital Marketing, Data Analytics, and Operations Management and skilled at planning, implementing, and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company

Overview

13
13
years of professional experience
18
18
Certificates
1
1

Years of Experience at Maruti On Road Response

2
2

Years of Experience at Pizza Hut Inbound & Outbound Process

1
1

Years of Experience at ASKme Bazaar E-Commerce

5
5

Years of Experience at Save the Children

5
5

Years of Experience at Unicef India

2
2
years of post-secondary education

Work History

Senior Manager, Strategy & Sales

UNICEF India
01.2024 - Current
  • Orchestrated media buys worth 50+ Crore INR, maximizing reach while maintaining cost-efficiency and ROI-driven strategies.
  • Optimized CPA/CPR by 20%+ through A/B testing, market analysis, and collaboration with media agencies.
  • End-to-end DRTV campaign management: From planning to execution, ensuring compliance, audit readiness, and real-time performance tracking.
  • Develop cost-effective TV/CTV media plans for campaigns.
  • Explore digital channels to increase reach and impressions, while optimizing key campaign KPIs, including CPM, CPC, CTR, Bounce Rate, CPA, AOV, and ROAS.
  • Coordinate with media agencies regarding campaign requirements and suggestions for effectiveness.
  • Integrate digital strategies with media planning to increase sales from websites and digital channels.
  • Implemented and developed operational standards, policies and procedures.
  • Managed 50+ call center agents, improving productivity by 15% via training, CRM tools, and performance analytics.
  • Boosted donor conversion rates by 25% for NGOs (Save the Children, UNICEF) through integrated Telethons (TV + digital engagement).
  • Streamlined operations by automating reports and aligning stakeholders, reducing costs by 18%
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
  • Responsible for overseeing the daily operations of a call center, ensuring that the team meets customer service targets, resolves customer issues, and achieves revenue goals
  • Ensuring compliance with company policies and procedures: Responsible for ensuring that call center operations comply with company policies and procedures, as well as with local and national regulations
  • Managing technology and infrastructure, overseeing the implementation and maintenance of software, hardware, and telecommunications systems
  • Work closely with other departments, such as sales, marketing, and IT, to ensure that process operations are aligned with broader business objectives
  • Managing budgets and expenses related to campaign operations, and ensuring that resources are used efficiently and effectively
  • Established strong relationships with stakeholders, ensuring long-term partnerships and repeat business.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.

Direct Respond Television Manager

UNICEF India
01.2022 - 12.2023
  • Successfully controlled costs, ensuring business operations remained within budget while increasing profitability by 27%.
  • Negotiated with media vendors and suppliers to optimize ad spend, achieving reduction in media costs while maintaining campaign effectiveness.
  • Led comparative media analysis across multiple markets, utilizing GRP, TRP, and demographic insights to refine targeting strategies.
  • Leveraged analytics and market intelligence to optimize media investments and enhance campaign performance.
  • Real-time analytics & performance tracking to make informed media investment decisions.
  • Created and distributed performance reports, ensuring data transparency for business leaders and stakeholders.
  • Worked closely with broadcast networks, optimizing TV ad placements & sponsorship deals, leading to improvement in prime-time visibility.
  • Improved ROI through detailed performance tracking, target measurement, and process optimization.
  • Compliance with documented procedures through performance evaluations and auditing.
  • Championed process innovation, introducing automation tools that reduced manual work and increased operational efficiency.
  • Played a key role in organizing Telethons for Save the Children & UNICEF, collaborating with multiple stakeholders to amplify impact.
  • Led the end-to-end execution of campaigns, from content creation to call center management & digital engagement, driving significant audience participation.
  • Successfully implemented policies to enhance efficiency, coordinating with TV channels to analyze reach & GRP performance.
  • Oversaw daily operations, ensuring seamless execution and improvement in workflow productivity.

Marketing Media Coordinator

UNICEF India
10.2020 - 12.2021
  • Increased lead generation through targeted paid advertising campaigns across multiple platforms.
  • Developed strong relationships with media partners, securing favorable coverage for company initiatives.
  • Coordinated event planning and execution, leading to increased brand exposure and customer relationships.
  • Assisted in budget management, ensuring resources were allocated effectively to maximize ROI on marketing investments.
  • Managed successful email marketing campaigns, resulting in higher open rates and clickthroughs.

Business Process Lead

Save the Children India, STC
10.2016 - 10.2020
  • Assisted in the development and maintenance of process documentation, simplifying knowledge transfer and promoting standardization across the organization.
  • Conducted regular process audits to identify areas for improvement and monitor compliance with established standards.
  • Facilitated training for associates through daily coaching and regular performance appraisals.
  • Managed vendor relationships to ensure timely delivery of products/services while adhering to budget constraints.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Coordinated weekly meetings for internal and external groups.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Created and managed project plans, timelines and budgets.
  • Maintained database systems to track and analyze operational data.

Team Leader, Sales Operations

Allsec Technologies
11.2011 - 10.2016
  • Mentored junior team members, fostering a positive work environment that encouraged professional growth.
  • Exceeded sales targets by motivating team members and providing ongoing coaching.
  • Enhanced customer satisfaction through proactive problem-solving and consistent followup.
  • Developed strong relationships with key clients, resulting in increased repeat business.
  • Coordinated with internal stakeholders during product development phases to ensure smooth transition into the sales process.
  • Streamlined sales processes to improve efficiency and productivity within the team.

Education

Bachelor of Arts - Commerce

Kamtaprasad Sunderlal Post Graduate (K.S. Saket P.G.) College, Ayodhya
06.2009 - 07.2011

Skills

Revenue Generation Management

Certification

ChatGPT Search: Conversational, Real-Time Research

Languages

English
Hindi

Software

Salesforce

WhatsApp Business

SMS/Notification Push

MS Office

Power BI

Google Analytics

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Successfully increased sales by 27% implementing effective media planning and forecasting strategies in collaboration with the team.
  • Increased pledge donations (monthly recurring payments) from 45% to 80%
  • Reduced Cost Per Call (CPC) from over ₹40,000 to under ₹5,000 through successful negotiations with TV stations.
  • Decreased Cost Per Acquisition (CPA) by 70% through strategic spot placement and comprehensive market analysis.
  • Successfully managed end-to-end CTV campaigns, encompassing media plan development, reporting to monitor day to day impressions with Organic & Landing Page traffic, and invoice reconciliation.
  • Implemented WhatsApp and landing page QR codes to increase campaign impressions.
  • Achieved an 11% conversion rate via WhatsApp and a 5% with the marketing team within the initial 15-day campaign period.
  • Conducted A/B testing to identify the most effective creative (ad) by aligning telemarketing and media sources.
  • Managed a team of 100+ across India to maximize market potential and achieve key objectives.
  • Collaborated with international offices to share analytical insights and best practices.
  • Developed a comprehensive business performance dashboard and successfully implemented it in Power BI, in alignment with key stakeholders.

Timeline

Senior Manager, Strategy & Sales - UNICEF India
01.2024 - Current
Direct Respond Television Manager - UNICEF India
01.2022 - 12.2023
Marketing Media Coordinator - UNICEF India
10.2020 - 12.2021
Business Process Lead - Save the Children India, STC
10.2016 - 10.2020
Team Leader, Sales Operations - Allsec Technologies
11.2011 - 10.2016
Kamtaprasad Sunderlal Post Graduate (K.S. Saket P.G.) College - Bachelor of Arts, Commerce
06.2009 - 07.2011

Honors And Awards

  • Received the 'Show Man' and 'Business Growth Innovation' awards from Bal Raksha Bharat in recognition of outstanding performance and innovative contributions to business growth.
  • Recognized by the Unicef India management for driving sales growth and spearheading initiatives to optimize overall business performance.

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SHIVENDRA SINGHSenior Manager