Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
SHIVIKA SINGH

SHIVIKA SINGH

Program Manager
Gurugram

Summary

I am a Marketing professional with a passion for helping businesses and brands leverage digital media to achieve their business goals. A quick learner with a strong and diverse professional experience, my greatest strengths have always been my seamless self-confidence and my ability to pick up and master skills at a rapid pace. I am Google Ad-words Certified for Advanced Search, Display, Video, Shopping and Mobile advertising and have experience in creating, managing and optimizing campaigns.

Professional Value Offered

1. Tools: Ads manager (Facebook/Instagram/Whatsapp), Flipkart Ads (seller portal), Google Adwords, Mediamath, DV360, DFP, Amazon seller portal, MS Office, Google Sheets, Google Docs and Google Slide.
2. Types of Ads run- Performance campaigns, Brand awareness campaign, Business Messaging campaigns (Whatsapp, Instagram & Messenger), Product launch campaign, Remarketing campaign, Brand Launch campaigns, Contest marketing campaign, PPC, Lead Gen campaigns, Dynamic Ads, etc.
3. A good people manager - monitors and mentors the team, maximizing team knowledge and productivity.
4. Self-starter, proactive, able to manage individual responsibilities and also contribute successfully to team deliveries on complex, long term projects.
5. Good business-facing skills and ability to successfully solve non-technical business and process issues.
6. Excellent verbal and written communication skills. Able to document and present the results of analysis clearly and concisely, using effective written reports and diagrams.

Overview

9
9
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
1
1
Language

Work History

Program Manager IV

Pro Unlimited, Meta
Gurugram
01.2022 - Current
  • Managed 8K+ SMB clients through 5 Third Party agencies and grew the book of 17 Mn by 15%
  • Drove a pilot to speed up the adoption of the product- ads that click to whatsapp (CTWA) with SBG advertisers in India. Enabled activation of CTWA campaign in 2.5K+ SMB clients
  • Liaised with the Business Engineering and Measurement team to ensure CAPI implementation for 750+ SMB clients
  • Acted as a single point of contact for clients and agencies to guide strategy and implementation of Facebook/Instagram Ads & Messaging solutions
  • Provided expert guidance to agencies on developing branding strategies, tailoring audience targeting, and executing media plans.

Assistant Manager

Flipkart India Pvt. Ltd
01.2020 - 04.2021
  • End to end conceptualization and execution of more than 2000 Ad campaigns of premium brands enlisted on Flipkart to run on the Flipkart Ads portal, Ads manager (Facebook and Instagram) Hotstar, Mediamath, Ads manager (Facebook and Instagram), etc with the max Budget of 10 lakhs+.
  • Managed portfolios of 20+ clients in the Electronics and CPG category and helped achieve overall sales quota while driving internal business metrics for my team
  • My key responsibilities involved identifying new investment opportunities by pitching a full stack of Search, Video & Display in line with Customer Business Objectives to drive overall revenue
  • Leading and driving multiple Flipkart Tier I like Big Billion Day, etc., events with a budget of 800 crore from the Operations team’s perspective
  • Independently drove Improvement of Search Ads with Tech Team of Flipkart and with this created a Self Serve tool (Seller portal) for the advertisers to set up their own campaigns
  • Published Playbook Targeting manual which includes identifying target audience for relevant products/categories. This manual was created after months of research on consumer behavior
  • Automation and simplification: Independently drove new pricing structures from Ops along with the Tech team
  • Engaging with advertisers Account Manager to understand their advertising goals and expectations from the advertising program
  • Analyzing data trends and creating keywords lists, bids and budget suggestions, gathering and analyzing data at account/campaign/industry level.

Executive/ Campaign Manager

Flipkart India Pvt. Ltd
09.2018 - 01.2020
  • Ad Operations) Scheduled more than 1000 Ad campaigns to run on the Flipkart Ads portal (NEO), Hotstar, Mediamath and DV360, with error rate of less than 1%
  • Involved in more than 10 sales/events which include Flipkart’s Tier I events like Big Billion Day, Combat sale, Big Shopping Days, BOSS and many more
  • Flagged PCA/Search campaigns under consumption issue to the Product team and provided insights which may help in resolving the problem
  • Optimizing campaigns which helped in improving delivery and performance of the campaigns
  • Started publishing Fill rate of Ads loaded on inventories, which helps in demand shaping of Ads
  • Involved in AB testing of Budget revamp, Brand Icon, New dimensions on HPW and BA
  • Ensured capturing and uploading Proof of Execution (POE) for invoicing, which is sent to clients for payment.

Digital Marketing Intern

Future Wings Media
12.2017 - 05.2018
  • Execute tests, collect and analyze data and results, identify trends and insight in order to achieve maximum ROI in paid search campaigns
  • Deep understanding of SEO, SEM, SMO, Google Webmaster tool, Keyword Analysis, Google Ad-words, DoubleClick Search, etc
  • Having knowledge on Google AdWords with different campaigns and other modules of Digital Marketing.

Business Research Executive

LOCHAN & CO
01.2015 - 09.2017
  • Prepared more than 100s of Technical and Financial proposals; conducted kick-off, status calls, proposal reviews and lesson learned meetings
  • Independently handling the sales function of the Australian branch of the Firm named “Lochan & Co.

Education

M. Com - Marketing

VBSPU
04.2014 - 08.2016

B. Com - Marketing

Kalindi College, Delhi University
New Delhi
05.2009 - 07.2012

10+2 -

ISC
Azamgarh, U.P.
04.2008 - 03.2009

10 -

Jyoti Niketan School
Azamgarh, U.P.
04.2006 - 03.2007

Skills

    Business Process Improvement

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Certification

Meta certified Media Planning

Timeline

Meta certified Media Planning

05-2023

Meta certified Digital Marketing Associate

03-2022

Program Manager IV

Pro Unlimited, Meta
01.2022 - Current

Assistant Manager

Flipkart India Pvt. Ltd
01.2020 - 04.2021

Executive/ Campaign Manager

Flipkart India Pvt. Ltd
09.2018 - 01.2020

Digital Marketing Intern

Future Wings Media
12.2017 - 05.2018

Business Research Executive

LOCHAN & CO
01.2015 - 09.2017

M. Com - Marketing

VBSPU
04.2014 - 08.2016

B. Com - Marketing

Kalindi College, Delhi University
05.2009 - 07.2012

10+2 -

ISC
04.2008 - 03.2009

10 -

Jyoti Niketan School
04.2006 - 03.2007
SHIVIKA SINGHProgram Manager