Results-driven Consultant with over 10 years of experience in Business Analysis and Product Management. Skilled in various roles including Team Lead, Business Analyst, Product Owner, Scrum Master, and Quality Analyst. Proficient in the responsibilities and behavioral aspects of each role. Strong analytical skills, excellent communication skills, and a dedicated work ethic. Quick learner and confident leader adept at managing multiple priorities with a positive attitude. Consistently willing to take on additional responsibilities to achieve team objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Analyst
Tata Consultancy Services (TCS)
07.2022 - Current
Working as Business Analyst for end to end solutions for strategic revenue management
Assessed promotional campaigns using Power BI to evaluate their impact on revenue and profitability. Developed detailed dashboards showcasing key performance indicators (KPIs) including sales lift, ROI, and customer engagement.
Analyzed promotional data to generate actionable insights, which informed future campaign strategies and led to a 20% increase in sales during targeted promotions.
Worked closely with cross-functional teams to align promo strategies with SRM objectives, facilitating the smooth integration of promotional activities into the overall revenue management strategy.
Developed and tracked custom performance metrics for promotional campaigns using Power BI. This included metrics such as promo trade efficiency, net promoter score(NPS) etc.
Achieved a 15% increase in revenue through optimized promotional strategies based on data-driven insights.
Optimized pricing and promotional strategies resulting in a 10% increase in revenue.
Improved forecasting accuracy by 20% through data modeling, enabling better sales predictions.
Elicited & translated Business requirement to User Stories & Epics.
Engaged with QA and development teams for the mutual understanding of business requirements, process and timelines.
Recognized twice with TCS Spot Award for outstanding contributions.
Product Owner
IVY Comptech
04.2021 - 06.2022
Building Product Requirement to provide custom-made “zone” experience to frequent users where they can stay up to date with all the upcoming events, facts, stats and figures, and offers for their favorite team. Estimated revenue from April 22 would be £1.5 Mil.
Established a central repository and built product requirements to provide personalized game recommendations & embed them into outbound communications to increase user engagement, adoption of new game and support actual business use cases which aim to bring an expected outcome of £13 Mil NGR(Net Gaming Revenue).
Enhancing existing multi-reward feature configuration so that players have the option to choose reward form a pre-configured list that they would like to receive the campaign criteria. The goal was to improve player experience by giving freedom to players to choose what they want.
Built Product Requirement to provide optimized rewards (bonus, free bets) to each customer based on a recommendation model which considers attributes such as player activities, most frequently played game etc.
Conceptualized and implemented “Do-not Disturb” feature a Minimal Viable Product(MVP) for customers to ensure communications don’t happen at specified events.
Led E2E implementation for 4 major features in Digital CRM platform.
Led cross-functional teams to define product vision and roadmap based on stakeholder feedback.
Collaborated with UX designers to prioritize user stories and enhance product usability.
Managed product backlog and prioritized the high ROI features for first two releases within 6 months timespan.
Business Analyst/Product Owner
Deloitte
02.2017 - 04.2021
Creating and prioritizing the product and sprint backlog, requirement elicitation, analysis, validation, recording business and functional requirements.
Partner with stakeholders to understand the client needs and collaborating with development leads for the feasibility approach.
Interacted with Business users to help resolve their issues/queries.
Involved in the phases of Project Planning, Requirement Gathering, Defining Scope, Sprint Planning till Production deployment and providing Business Clarification Support.
Identifying test scenarios, preparing test data, and ensuring maximum test coverage.
Worked as an SME for Production Support Performing PO Validation as a part of sign off for UAT.
Education
Master's in Business Administration - Management
NMIMS
Hyderabad, Telangana
06.2021
Bachelors in Technology (B.Tech) - Computer Science
KIIT University
Bhubaneswar, Odisha
07.2012
Skills
User requirement analysis
Workflow improvement
Data-driven insights
Customer Journey Mapping
Data integration mapping
User Acceptance Testing
Root Cause Analysis
GAP Analysis
SWOT Analysis
User story development
Sprint Planning
Scrum Framework
Backlog Refinement
Data-driven decision making
Requirements analysis
Cross-functional collaboration
Quality assurance
BA Tools: Jira, Confluence, MS Visio, DrawIO
Data Visualization: Power BI, Oracle Analytics Cloud
Business Analyst at Diligenta (TCS- UK Subsidiary), TATA CONSULTANCY SERVICES(TCS) PVT.LTDBusiness Analyst at Diligenta (TCS- UK Subsidiary), TATA CONSULTANCY SERVICES(TCS) PVT.LTD