SHIWANI ARORA
Mumbai
Summary
Marketing and strategy professional with over six years of experience in product-led growth and performance marketing. Expertise in leveraging web analytics to enhance user journeys, boost ROI, and drive revenue. Skilled in digital strategy execution, stakeholder management, and e-commerce growth. Proficient in A/B testing, SEO/SEM tools, and email marketing strategies.
Overview
9
9
years of professional experience
Work History
Relationship Manager - Leasing
TATA CAPITAL LIMITED
Mumbai
05.2024 - Current
- Generated ₹8.7 Cr in revenue within 10 months by managing healthcare and IT leasing accounts.
- Enhanced loan disbursal turnaround time by 25% through process mapping and automation.
- Identified customer needs and developed customized solutions to meet specific requirements.
Summer Internship Business Development Intern
TATA CAPITAL PVT LTD
Mumbai
04.2023 - 06.2023
- Executed LinkedIn outreach and digital advertising strategies for new campaign launches, driving targeted lead generation through Probe and Saverisk
- Analyzed user engagement data and recommended optimizations for event marketing to enhance ROI from offline touchpoints
- Developed a performance dashboard integrating Similarweb, SEMrush, and Sprout Social insights to track campaign health and compare against competitors' digital presence
Gifting & Sales Manager
BLUE TOKAI COFFEE ROASTERS
Mumbai
12.2021 - 07.2022
- Launched and managed Meta and Google Ads campaigns, optimising ROAS through tools like Google Analytics and Meta Ads Manager
- Streamlined D2C gifting flows, product roadmaps, and execution.
- Oversaw visual merchandising and inventory planning for over 50 café outlets pan India to elevate brand experience
- Built B2B partnerships for coffee equipment leasing to create new revenue streams and increase brand visibility
- Developed prototypes and visual mockups in collaboration with designers to enhance product presentation
- Formulated business plans to assess market opportunities and strategic alignment for new product concepts.
Business Development Manager
LA FOLIE INDIA PVT LTD
Mumbai
06.2019 - 11.2021
- Managed performance marketing for Bean-to-Bar chocolate, artisanal sourdough, and cookies
- Launched 3 B2C and 1 B2B product lines, leading digital campaigns across Meta,& Google Ads
- Optimised campaigns with customer segmentation, A/B testing (Hotjar, Unbounce), and competitor analysis (SEMrush, SimilarWeb)
- Managed media planning, budgeting, and channel mix to meet campaign goals
- Oversaw content creation, including product shoots, social media, and influencer collaborations
- Led retail execution in MT/GT channels, collaborating with sales, product, and supply chain teams.
- Drafted PR releases and news articles in coordination with branding and PR agencies.
- Engaged customers via personalized newsletters through Mailchimp and HubSpot.
Business Development Manager
LE 15 PATISSERIE PVT LTD
Mumbai
08.2018 - 05.2019
- Designed subscription-based gifting models that generated recurring revenue streams
- Managed event and corporate sales vertical, increasing gifting conversion rates
- Oversaw product management for Le15 Weddings, enhancing service offerings
- Curated hospitality experiences for events catering to luxury brands such as Hermés and Dior
- Collaborated with senior management and product design teams to establish project roadmaps and develop unique, profitable product offerings
Key Account Manager
THE WORKS MEDIA
03.2018 - 07.2018
- Executed social media campaigns to enhance client engagement and brand recognition using Meta Business Suite
- Developed new business accounts, expanding client portfolio and strengthening relationships
- Created compelling content for social media platforms, ensuring alignment with brand voice and strategy
- Designed creative assets with Adobe Creative Suite and Canva to elevate storytelling and market presence
- Managed social media calendars and campaigns, utilizing Buffer and Sprout Social for efficient content delivery
- Negotiated contracts with customers and executed an MOUs based on service requirements
Marketing Executive
RADHIKA'S FINE TEAS AND WHATNOTS
Mumbai
10.2016 - 03.2018
- Executed content and digital marketing campaigns across Facebook, Instagram, and website SEO
- Designed website wireframes for UX revamp, boosting traffic by 20%
- Coordinated design for brand collaterals to ensure cohesive visual identity
- Managed MT/GT sales and inventory while identifying strategic corporate gifting partners
- Organized promotional events such as conferences, trade shows, and product launches.
- Supervised creation of marketing materials and collateral
Education
MBA - MARKETING & STRATEGY
KJ SOMAIYA INSTITUTE OF MANAGEMENT
MUMBAI04-2024
Bachelor of Science - LIFE SCIENCES
RAMNARAIN RUIA COLLEGE
MUMBAI06-2016
Skills
- Content creation and design
- SEO and SEM strategies
- Google Analytics proficiency
- Branding management
- Strategic selling
- Performance Marketing
- New business development
- Content marketing strategy
- Event networking
Leadership And Campus Engagement
- Secretary- Initiatives – Student Council, K J Somaiya Institute of Management (2023- 2024)
- Batch Representative – MBA, K.J. Somaiya Institute of Management (2022-2024)
- Member – Team Melange, K. J. Somaiya Institute of Management (2022-2024)
References
References available upon request.
Timeline
Relationship Manager - Leasing
TATA CAPITAL LIMITED
05.2024 - Current
Summer Internship Business Development Intern
TATA CAPITAL PVT LTD
04.2023 - 06.2023
Gifting & Sales Manager
BLUE TOKAI COFFEE ROASTERS
12.2021 - 07.2022
Business Development Manager
LA FOLIE INDIA PVT LTD
06.2019 - 11.2021
Business Development Manager
LE 15 PATISSERIE PVT LTD
08.2018 - 05.2019
Key Account Manager
THE WORKS MEDIA
03.2018 - 07.2018
Marketing Executive
RADHIKA'S FINE TEAS AND WHATNOTS
10.2016 - 03.2018
MBA - MARKETING & STRATEGY
KJ SOMAIYA INSTITUTE OF MANAGEMENT
Bachelor of Science - LIFE SCIENCES
RAMNARAIN RUIA COLLEGE
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