SHIYAM KUMAR
Marketing
Orathanadu
Summary
A challenging environment where I can use my full potential for the growth of the organization and make my mark in the industry, thus developing myself with the organization.
Overview
13
13
years of professional experience
Work History
Deputy Marketing Manager
Veritas Finance Pvt Ltd
05.2019 - Current
- Presently Handling BTL & ATL Support Marketing Activities for Veritas Finance
- Identify the branding opportunities in the branch premises (Partner Branches / Local Markets)
- Conceptualizing on activity for lead generation – On Ground / Hybrid (Business Leads / recruitment Leads for agency distribution development) & Track effectiveness by tracking ROI
- Vendor management ISB & GSB & Visual Merchandising
- Invoice processing, payment follow-up and clearance
- POSM Material design and print and allocation, and Co-ordinate supporting despatch team
- Audit activities for agency work
- Track competition product and activities
- Plan and Executive various BTL activities for upcoming & existing Products
- Co-ordination with agency for new activity and proper execution of activity
- Regular Touch with Ad agencies & Creative agencies
- Plan and Executive digital Marketing - Co -ordinate with vendor and update posters to social media
- Quarterly marketing Activity budget planning
- Coordination with principal companies and with sales team on branding and lead activities
- Responsible for creative selections for branding
- New Customer acquisition through various BTL activities across the zone
- New Branch visibility and activity support provided through various Marketing activities.
Regional Marketing Officer
Lanson Value Added Services LLP - POPODAX
07.2018 - 05.2019
- Responsible for Preparing of Marketing Calendar on Monthly basis
- Tie up with vending machine vendors and display your products, Coordinates with minimum stock availability and bill processing
- Engaging in shop activity and branding in store at MT and retail outlets
- Engaging Sample activity in various segments such as retail outlets, schools & colleges, IT sector and exhibitions, bus models
- Participate Collage event and other corporate company events and pubic events
- Co ordinate ATL Vendors and Ads verification and his/her bill processing (Locations, Spots)
- Conducting dealer meeting and product launch
- Negotiations favorable contract terms with vendors, ensuring cost-effective solutions without sacrificing quality or results
- Plan and Executive various BTL activities for upcoming & existing Products
- Regular Touch with Ad agencies & Creative agencies
- Coordination with principal companies and with sales team on branding and lead activities
- Measure and report performance of all marketing campaigns, and assess ROI
- Monitor market trends, research consumer markets and competitors’ activities.
Regional Marketing Officer
India Infoline Finance Ltd
12.2016 - 07.2018
- Handling Marketing Activities for India Infoline Finance Ltd in Chennai Region
- Planning, Directing Executing of ATL & BTL activities for 52 Branches
- Responsible for Preparing of Marketing Calendar on Monthly basis
- To organize Data collection activities and Branding Activities for entire Region
- Agency co-ordination and vendor management
- Conduct market research to analyze ongoing trends and to track competitor’s activities
- Plan and Executive various BTL activities for upcoming & existing Products
- Co-ordination with agency for new activity and proper execution of activity
- Coordination with principal companies and with sales team on branding and lead activities.
Trade Marketing Executive
Videocon Mobile Handset Division
08.2015 - 11.2016
- Handling the overall Brand and Marketing communication requirements
- Managing regional level BTL, ATL
- Need to handle product launches and its on ground BTL activations
- Monitoring on POSM stocks & installations at outlets as per the sales requirement
- Implementation of ISB & GSB at Exclusive & MBO stores
- Experienced in generating leads through Advertising, Publicity Cross Promotions and Tie-Up Initiating
- To Work closely with regional sales team to know the requirement of marketing activity
- Responsible for Preparing Marketing Calendar on Quarterly basis
- Budget planning for the marketing initiatives
- Coordination in Planning of in-store activities
- Ensure the proper display of all SKU's in shop front with all the related pop's
- Managing and planning of all the POP materials as per the requirement from sales team.
Marketing Officer
Aircel Cellular Ltd (Ontract HR solution)
05.2013 - 07.2015
- Handling Marketing Activities for Aircel Cellular Limited in Trichy Region
- Planning, Directing Executing of BTL activities & Supporting ATL Activity
- Need to handle product launches and its on ground BTL activations
- Monitoring on POSM stocks & installations at outlets as per the sales requirement
- Implementation of ISB & GSB at Exclusive stores
- Experienced in generating leads through Advertising, Publicity Cross Promotions and Tie-Up Initiating
- To Work closely with regional sales team to know the requirement of marketing activity
- Responsible for Preparing Marketing Calendar on Quarterly basis
- Coordination in Planning of in-store activities.
Channel Executive
Lenovo India Pvt Ltd (Denave India Pvt Ltd)
07.2011 - 12.2012
- Distributor Management (9 District & 1 Distributor)
- Achieve the sales revenue target in the assigned territory
- Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close
- Driving and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and closing
- Monitor the performance of Dealers & take corrective actions
- Handling Dealership related issues and challenges, achieving dealer business plan (for sales, recruitment, funds, coverage, activities)
- Aggressive execution of Sales programs (i.e
- New schemes / promotions / trade engagement etc.)
- Channel Management (Retailer) to improve productivity and sales capabilities.
Education
MBA in HR & Marketing - undefined
Annamalai University
BCOM - undefined
PRC
Intermediate - undefined
GBHS School
SSC - undefined
GHS
undefined
Personal Information
- Date of Birth: 11/30/88
- Marital Status: Married
Timeline
Deputy Marketing Manager
Veritas Finance Pvt Ltd
05.2019 - Current
Regional Marketing Officer
Lanson Value Added Services LLP - POPODAX
07.2018 - 05.2019
Regional Marketing Officer
India Infoline Finance Ltd
12.2016 - 07.2018
Trade Marketing Executive
Videocon Mobile Handset Division
08.2015 - 11.2016
Marketing Officer
Aircel Cellular Ltd (Ontract HR solution)
05.2013 - 07.2015
Channel Executive
Lenovo India Pvt Ltd (Denave India Pvt Ltd)
07.2011 - 12.2012
MBA in HR & Marketing - undefined
Annamalai University
BCOM - undefined
PRC
Intermediate - undefined
GBHS School
SSC - undefined
GHS
undefined
Work Preference
Work Type
Full TimeImportant To Me
Healthcare benefitsWork-life balanceCompany CultureSimilar Profiles
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