Innovative and results-oriented digital marketer with over 2 years of hands-on experience in Ad operation, PPC, SEO and social media advertising. Demonstrated success in driving substantial increases in website traffic, generating high-quality leads, and elevating brand visibility. Expert in crafting and executing impactful digital campaigns, leveraging data analysis to optimize performance and deliver outstanding results. A collaborative team player with exceptional communication skills, ready to make a significant impact.
Hi, I’m
Shoaib Ahmed
Chennai
Summary
Overview
2
years of professional experience
Work History
iOPEX TechnologiesChennai
Analyst - Campaign Manger
07.2023 - Current
Job overview
- End-to-End Campaign Setup: Managed audience segmentation, ad creative, budget allocation, trafficking, and bid optimization on programmatic platforms.
- Data Analysis: Analyzed campaign data to extract actionable insights for continuous improvement.
A/B Testing: Conducted A/B tests to refine ad creatives, landing pages, and targeting strategies. - Audience Segmentation: Utilized first and third-party data for precise audience targeting and personalized messaging.
- Budget Management: Monitored budgets and allocated resources efficiently.
- Performance Reporting: Generated and presented detailed performance reports to stakeholders.
- Client Communication: Discussed campaign performance, modifications, and programmatic ad processes with clients.
- REVOPS Coordination: Managed insertion order approvals and mid-campaign modifications with the REVOPS team.
- Quality Assurance: Took initiative on QA for campaign setups and creative trafficking, creating comprehensive reporting decks with screengrabs for clients.
- Technical Collaboration: Worked with tech teams to optimize programmatic tools and data management.
- Industry Trends: Stay updated on industry trends to enhance campaign efficiency.
VVT Solutions Pvt.Ltd.Chennai
SEO Analyst
07.2022 - 07.2023
Job overview
- Campaign Management: Executed social media campaigns, boosting brand awareness, engagement, and website traffic.
- Client Relations: Managed client queries with professionalism, ensuring timely and effective communication.
- Performance Reporting: Developed and presented reports for Google and Facebook campaigns, tracking performance and identifying improvement areas.
- Media Planning: Created media plans aligned with marketing goals, conducted competitor analysis, and developed forecasting reports for future initiatives.
- CRM Development: Planned and built CRM systems and customer data platforms for comprehensive customer insights.
- SEO Expertise: Built SEO reports, conducted keyword research, optimized website content, and tracked SEO performance.
- YouTube Optimization: Developed and optimized a YouTube channel using SEO strategies to drive traffic and enhance results.
- Google Ads: Collaborated with the marketing team to optimize and run targeted Google ad campaigns to drive website traffic.
Education
The New CollageChennai
BBA from Management
06-2022
University Overview
TechEra Digital MarketingChennai
Some College (No Degree) from Digital Marketing
01-2022
University Overview
Skills
- Social media marketing
- Media planning and Strategy
- Client relationship management
- Paid Marketing Reporting
- Data Analysis and Reporting
- Customer relationship management (CRM)
- Search engine optimization (SEO)
Certification
- Google Analytics
- Google Ads
- Google Looker Studio
- Google Tag Manager
- Social Media Marketing
- Customer Relationship Management
- Customer Journey Map
- Buyer Persona
Languages
Urdu
Native language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Timeline
Analyst - Campaign Manger
iOPEX Technologies
07.2023 - Current
SEO Analyst
VVT Solutions Pvt.Ltd.
07.2022 - 07.2023
The New Collage
BBA from Management
TechEra Digital Marketing
Some College (No Degree) from Digital Marketing
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureSimilar Profiles
Guna Sekhar PodavakamGuna Sekhar Podavakam
Campaign Manager at IOPEX TechnologiesCampaign Manager at IOPEX Technologies
Vijayan BVijayan B
Associate Director- Talent Acquisition at iOPEX TechnologiesAssociate Director- Talent Acquisition at iOPEX Technologies
Eepsha SinghEepsha Singh
Senior Business Analyst at iOpex TechnologiesSenior Business Analyst at iOpex Technologies
Subash HSubash H
Specialist, Palo Alto TAC at iOPEX TechnologiesSpecialist, Palo Alto TAC at iOPEX Technologies
Harish NagarajanHarish Nagarajan
Senior Delivery Manager at D4 InsightSenior Delivery Manager at D4 Insight