SHOAIB KHAN

· Key Responsibilities:

Category Strategy and Planning:

- Develop and implement a comprehensive category strategy aligned with Lenskart's business objectives.

- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.

- Collaborate with cross-functional teams to ensure alignment on category goals.

Category experience:

- Curate a diverse and appealing product assortment based on customer preferences and market trends.

- Work closely with product managers, designers to bring categories to life on apps, web to drive maximum conversion.

- Monitor inventory levels and recommend timely restocking or clearance strategies.

Product Merchandising:

- Create compelling product presentations and online merchandising strategies to enhance the customer shopping experience online.

- Optimize product listings, sorting, images, and descriptions for maximum visibility and conversion.

- Implement promotional strategies to drive sales and achieve revenue targets.

Data Analysis and Reporting:

- Utilize data analytics tools to assess category performance and identify areas for improvement.

- Generate regular reports on key performance indicators (KPIs) and present insights to the management team.

- Make data-driven recommendations to enhance the online shopping experience and drive revenue growth.

• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.