Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Tools
References
Quote
Timeline
Generic
Shobha BU

Shobha BU

Bangalore

Summary

Seasoned Digital Marketing professional with 18 years of expertise in optimizing brand visibility and improving user experiences. Specialized in managing website migration, redesign, and daily web operations for large-scale projects, ensuring punctual delivery and top-notch quality. Contributed significantly to various successful collaborative projects, developing a comprehensive grasp of industry dynamics and business objectives. A standout skill is my ability to mentor and lead high-performing teams, fostering a culture of collaboration and innovation.

Overview

16
16
years of professional experience
4
4
Certification

Work History

Senior Manager, Digital Marketing Operations

VMware Software India Pvt Ltd
Bengaluru
06.2013 - Current
  • Managed a team of 20 employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
  • Spearheaded the creation, expansion, and overseeing web operations for both vmware.com and AEM-hosted microsites.
  • Led the revamp and redesign of web properties across the United States and more than 36 global sites, elevating the customer journey, enhancing user experience, and amplifying storytelling capabilities.
  • Strategically planned and executed major product launches on vmware.com while managing a web maintenance queue that handled over 1,000 tickets per quarter.
  • Oversaw event microsites, registration processes, and promotions across all web properties, facilitating corporate and field marketing events.
  • Led business redesign efforts to improve digital shopping experience and drive e-commerce revenue.
  • Produced thorough, accurate and timely reports of project activities.
  • Strategically planned, managed, and executed client marketing programs (Engage, Event, and Email Programs) through the utilization of Marketo.
  • Established seamless alignment with key stakeholders in Marketing, Business Units, and Marketing IT, ensuring the successful implementation of web templates, components, new features, improvements, and bug fixes.
  • Managed and supported the General Availability (GA) phase of the product launch, which involved creating a page that allowed customers to access and download the software bits.
  • Streamlined the request management process, reducing back-and-forth communication with stakeholders via email, resulting in a 2x reduction in build-to-approval time and an increased success rate in meeting SLAs.
  • Managed new hire onboarding, developed training programs, and created standard operating procedure (SOP) documentation.
  • Cultivated a collaborative and innovative work culture by mentoring and leading high-performing teams. Emphasized skill development and teamwork, fostering a cohesive and motivated workforce.
  • Used data and analytics to diagnose trends and link to business performance outcomes.
  • Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
  • Regularly evaluated customer satisfaction levels by surveying customer base and analyzing results.
  • Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.

Senior Web Analyst

Oracle India Pvt. Ltd
Bengaluru
11.2007 - 04.2013
  • Led a regional delivery team of 8 members for NA
  • region, managed ticketing queue, prioritization, training, and documentation.
  • Responsible for team’s SLA and quality of deliverables.
  • Managed Email, Event Registration, and Landing Page campaigns to fulfill the company's marketing objectives.
  • Participated in UAT testing of Global CRM developed using Seibel CRM Marketing module for campaign creation, response capture, lead scoring, lead routing, opportunity, and pipeline metrics reporting.
  • Co-Ordinate with Oracle Marketers/Requestors and Project management team to understand campaign execution requirement, provide suggestion and efficient management of high profile events.
  • Responsible for preparing process documentation, Checklists for QA and document any changes or enhancement.
  • Involved in UAT testing of any enhancement to the existing Oracle legacy tools or complete testing of new implementations like Global CRM, Request Portal.
  • End-End reporting to measure success of Email/Event/Landing pad campaigns

Education

Bachelor of Engineering - Telecommunications

Kammavari Sangha Institute of Technology
Bangalore, India
04.2004

Skills

  • Strategic Planning & Execution
  • Web Content Management
  • Project Management
  • Product Launch
  • Resource Allocation
  • Cross-Functional Collaboration
  • Influencing and Negotiating
  • Operations Planning
  • Cross-Functional Communication
  • Team Management and Mentorship
  • Data-Driven Decision Making
  • Data Analytics
  • Documentation and Reporting
  • Search Engine Optimization

Certification

  • Online Marketing Certified Professional (OMCP) - Simplilearn
  • Stepping Into Leadership - ISB Executive Education
  • Digital and Social Media Marketing Strategies - ISB Executive Education
  • Adobe AEM, Target, Analytics Training - Adobe
  • Adobe Marketo Engage - Digital PI

Accomplishments

  • At Our Best – Accelerate Award: Recognition for exceptional contribution for VMware Explore 2023
  • At Our Best – Accelerate Award: Recognition for exceptional contributions for VMware.com website redesign project.
  • Digital Marketing Rockstar: Recognition for contributions for CMS migration project.

Languages

Kannada
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1

Tools

  • CMS - AEM, Team Site
  • Web Personalization - Adobe Target
  • Reporting - Adobe Analytics, Power BI
  • Marketing Automation - Marketo
  • CRM - Salesforce
  • SEO - Screaming Frog
  • Project Management - Jira, Confluence

References

References available upon request.

Quote

"The only person you are destined to become is the person you decide to be."
- Ralph Waldo Emerson

Timeline

Senior Manager, Digital Marketing Operations

VMware Software India Pvt Ltd
06.2013 - Current

Senior Web Analyst

Oracle India Pvt. Ltd
11.2007 - 04.2013

Bachelor of Engineering - Telecommunications

Kammavari Sangha Institute of Technology

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Shobha BU