Shobha Kumari
Marketing & Sales
Bengaluru
Summary
Performance-driven marketing and business development manager with a proven track record in creating effective marketing plans and leading successful product launches, promotions, and development. Highly skilled in social media audience engagement and brand management, with a deep understanding of offline marketing, branding, events, networking, and architecture firm strategies. Thrives in challenging environments, effectively represents the company with clients and service providers alike.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Business Development & Sales Manager
Sonicbolt Technologies
10.2023 - 11.2024
- Foster and strengthen relationships with Architects, PMC, Contractors, Builders, and Developers.
- Identify and pursue new business opportunities to drive organizational growth.
- Manage the complete portfolio of CCTV, Fire Alarm, Access Control, Public Address Systems, BMS, and Lighting Automation.
- Collaborate effectively with all OEMs to align strategies and objectives.
- Consistently achieved sales targets by setting clear goals, tracking progress, and implementing necessary corrective measures.
- Utilized data analytics tools to conduct comprehensive market research, identify emerging trends, and seize new opportunities.
- Tailored product offerings to key customer segments through in-depth market analysis and customer feedback.
- Enhanced client acquisition for upcoming projects across private and government sectors.
Business Development Manager
Sources unlimited
01.2023 - 09.2023
- Building Relationship with the Architecture firm.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Showcase the ranges of products to the Designers.
- Developing and sustaining solid relationships with clients that bring in the most income for the company.
- Addressing and resolving clients’ complaints.
- Acting as the main point of contact between key clients and internal teams.
- Work on quotation and presentation along with backend team.
- Developing a thorough understanding of clients' needs and requirements and preparing customized solutions.
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Assistant Manager
Panasonic Life Solutions India Pvt.Ltd
02.2022 - 09.2022
- Develop a growth strategy Plan focused both on financial gain and customer satisfaction
- Conduct research to identify new markets and customer needs
- Managing and retaining relationships with existing clients, architect and Dealers.
- Promote the company’s products/services through multiple channels.
- In-depth knowledge of architecture firms and people from this industry
- Excellent communication and people skills
- Having an in-depth knowledge of business products and value propositions.
- Writing business proposals.
- Strong organizational and time-management abilities
- Negotiating with stakeholders.
- Identifying and mapping business strengths and customer needs.
- Travel to different states to meet and generate business from new channel partners.
- Keep records of sales, revenue, invoices etc.
Key Account Manager
FCML( Gessi )
12.2020 - 02.2022
- Developing and sustaining solid relationships with clients that bring in the most income for the company.
- Addressing and resolving clients’ complaints.
- Acting as the main point of contact between key clients and internal teams.
- Supervising the account teams assigned to each client.
- Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.
- Compiling reports on account progress, goals, and forecasts for account teams and stakeholders.
- Developing a thorough understanding of clients' needs and requirements and preparing customized solutions.
- Negotiating contracts with clients and meeting established deadlines for the fulfillment of each client's long-term goals.
Assistant Manager
ANAROCK PROPERTY CONSULTANTS PVT. LTD
06.2019 - 02.2020
- MIS report generation on which finance and management is rely for evaluate of daily business activities , decision making & track progress.
- Handling invoices and collection across mandates.
- Efficiently managing backup to ensure no loss of critical data.
- Monthly and quarterly sales reports for evaluation.
- Tracking the progress of land and residential projects' mandates.
- Planning on sales and marketing target on monthly bases.
- Brief reports on market information memorandum & end to end design and execution of marketing campaigns and supporting activities.
- Budget planing for campaign & events.
- Create integrated marketing campaigns that drive qualified leads.
- Manage agency partners as the primary lead in the development and delivery of campaign plans, assets, tactics and event execution.
Marketing Manager
RELIAABLE DEVELOPERS
10.2017 - 02.2019
- Administered corporate marketing functions with a budget of INR 15 crore.
- Strategy for allocation of funds for various campaigns.
- Onboarded and managed over a dozen vendors.
- Worked with 30+ active channel partners.
- Active with ICREA & BRAI members and other real estate bodies.
- Organized several events in tech parks, heritage clubs, and apartments.
- Developed and implemented marketing strategy for a successful brand campaign.
- Work with sales team to assist with management of client expectations throughout the life of a campaign
- Work with Advertising Operations team to oversee, monitor and optimize ongoing campaign performance ensuring orders are executed properly and according to the expectation .
Marketing Manager
THE FIRST GROUP INDIA PVT Ltd
09.2015 - 10.2017
- Works along with the Vice President, Sales to establish sales strategies and build customer relationships
- Promoted company's products and services through events, roadshows, etc.
- Ensured customer bookings which in turn generated sales.
- Ensured liaising with channel partners.
- Created brand value for the company through various client and customer interactions.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Negotiated, prepared and signed contracts with clients , Handled payment of channel partners.
- Created reports and presentations detailing business development activities.
Consultant
FLIPKART INTERNET PVT LTD
06.2014 - 06.2015
- Managed daily operations and customer services.
- Handled the ongoing campaigns.
- Closely monitored and resolved customer complains within TAT.
- Developed and maintained relationships with the customers in target markets for business development.
- Reviewed non-delivery reports and monitored various courier reports.
- Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
Education
BBA - Marketing
New Horizon College
06.2011 - 06.2014
Inter-School (CBSE) Port Blair - Arts
Govt Boys Senior Secondary School
03.2010 - 04.2011
High School (CBSE) Port Blair -
Govt Boys Senior Secondary School
03.2008 - 03.2009
Skills
Strategic Thinking and Planning
Sales and Negotiation
Marketing Expertise
Networking and Relationship Building
Analytical and Data-Driven Decision Making
Project and Time Management
Communication and Interpersonal Skills
Adaptability and Problem-Solving
Timeline
Business Development & Sales Manager
Sonicbolt Technologies
10.2023 - 11.2024
Business Development Manager
Sources unlimited
01.2023 - 09.2023
Assistant Manager
Panasonic Life Solutions India Pvt.Ltd
02.2022 - 09.2022
Key Account Manager
FCML( Gessi )
12.2020 - 02.2022
Assistant Manager
ANAROCK PROPERTY CONSULTANTS PVT. LTD
06.2019 - 02.2020
Marketing Manager
RELIAABLE DEVELOPERS
10.2017 - 02.2019
Marketing Manager
THE FIRST GROUP INDIA PVT Ltd
09.2015 - 10.2017
Consultant
FLIPKART INTERNET PVT LTD
06.2014 - 06.2015
BBA - Marketing
New Horizon College
06.2011 - 06.2014
Inter-School (CBSE) Port Blair - Arts
Govt Boys Senior Secondary School
03.2010 - 04.2011
High School (CBSE) Port Blair -
Govt Boys Senior Secondary School
03.2008 - 03.2009