Summary
Overview
Work History
Education
Skills
Timeline
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Shobha S

Bangalore

Summary

Results-driven SEO Specialist with a proven track record , enhancing organic search visibility through strategic on-page and technical SEO. Expert in keyword research and link building, achieving a 30% growth in organic traffic. Strong analytical skills complemented by effective collaboration with cross-functional teams to drive impactful digital marketing campaigns.

Overview

5
5
years of professional experience

Work History

SEO Specialist

Anomality
10.2024 - Current
  • Developed and implemented SEO strategies to improve organic search visibility.
  • Conducted keyword research, competitor analysis, and SEO audits to optimize website performance.
  • Managed on-page SEO (meta tags, URL structuring, content optimization) and off-page SEO (link building, guest posting, outreach).
  • Handled technical SEO, including site speed optimization, structured data, and resolving crawl errors.
  • Worked on Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog for data-driven insights.
  • Collaborated with developers and content teams to ensure SEO best practices are followed.
  • Monitored rankings, traffic, and conversions to improve overall search performance.
  • Stayed updated with Google algorithm changes and industry trends to implement the latest SEO techniques.
  • Skills Used: On-Page SEO, Off-Page SEO, Technical SEO, Website Optimization, Keyword Research, Google Analytics, Search Engine Ranking

SEO Analyst

Alpha Sands
07.2023 - 08.2024
  • Increased organic traffic for client websites through the development and execution of SEO campaigns.
  • Implemented effective link building strategies to drive referral traffic and increase domain authority for clients' websites.
  • Trained junior team members in advanced SEO techniques to improve overall departmental skills and capabilities.
  • Pre-Sales for In-house Projects: Providing support in pre-sales processes for internal projects by conducting detailed research, preparing presentations, and demonstrating SEO capabilities.
  • Managed relationships with external vendors to ensure prompt delivery of high-quality services, such as content creation or web development.
  • Successfully executed technical SEO audits to identify issues affecting website performance and recommend actionable solutions for improvement.
  • Improved website rankings by conducting keyword research and implementing on-page optimization strategies.
  • Delivered presentations and provided subject matter expertise on SEO during client meetings, industry conferences, or internal team training sessions.
  • Led brainstorming sessions with creative teams to generate innovative ideas for content that would attract and engage target audiences while adhering to SEO best practices.
  • Collaborated with cross-functional teams to develop comprehensive digital marketing campaigns that included SEO, PPC, social media advertising, and email marketing efforts.
  • Conducted in-depth competitor analysis to identify gaps in clients' digital marketing strategies and opportunities for growth.
  • Stayed up-to-date with industry trends, algorithm updates, and emerging technologies to ensure best practices were consistently applied throughout all projects.
  • Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas.
  • Enhanced user experience on clients' websites through site speed optimization efforts, resulting in reduced bounce rates and increased time spent on site.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize the budget.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • A-B tested ad campaigns to optimise performance and drive improved ROI.
  • Created content strategies for digital media.

SEO Analyst

Remo Software
09.2020 - 04.2023
  • Used Google Search Console, screaming frog, clicky, and Google Analytics to perform SEO.
  • Wrote high-converting blogs for website, which gave 50% increase in software sales.
  • Optimized website and landing pages, resulting in 30% growth in organic traffic over 6 months.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Tracked, reported and analysed website analytics to drive strategy and improve user experience.
  • Prepared month over month sales and keyword position reports.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Designed paid client ads for use on diverse social media platforms.
  • Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.

Education

MBA - Marketing

SIT Tumkur
Tumkur
05.2020

BCA -

Vidya Vahini First Grade College
Tumkur
08.2018

PUC - Commerce

SSPUCW
04.2015

Skills

  • Search engine optimisation
  • On page seo
  • Off page seo
  • Techniacl seo
  • Google Ads
  • HTML
  • SEM
  • SMM
  • Content writing
  • Keyword research
  • Google Analytics
  • Link building
  • On-page optimization
  • Website speed optimization

Timeline

SEO Specialist

Anomality
10.2024 - Current

SEO Analyst

Alpha Sands
07.2023 - 08.2024

SEO Analyst

Remo Software
09.2020 - 04.2023

MBA - Marketing

SIT Tumkur

BCA -

Vidya Vahini First Grade College

PUC - Commerce

SSPUCW

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