Shobhit Mehrotra
Gurgaon
Summary
Experienced marketing professional offering proven skills in the field of marketing communication, customer marketing, project management, digital marketing, new product introductions, event management in competitive industries. Designed and executed campaigns across industrial and automation industry to increase brand awareness and visibility. Exceptional interpersonal and cross functional organizational skills to achieve strategic goals.
Overview
19
19
years of professional experience
Work History
Senior Customer Marketing Specialist
Honeywell Process Solution
01.2018 - Current
- Managing NPIs, defining go to market plan, value prop, messaging, devising an integrated marketing plan
- Leading Lead to revenue and demand generation campaigns : MQL and pipeline generation using digital tactics like webinars, email marketing, virtual events, social media, paid searches
- Learned and excelled communication platforms like ON24, 6Connex, Poppulo, everyonesocial, yammer posts, Klyk.io for external and internal communication
- Effectively communicate across cross functional global teams executing communication campaigns with help of internal CoEs or external agencies
- Campaign asset and collateral development for specific NPIs depending on their launch level as per defined standards.
Regional Communication Manager
Honeywell Smart Energy
01.2017 - 01.2018
- Responsible for water and gas metering LOB marketing communication for EMEA and APAC
- Smart Energy was an acquisition by Honeywell in the field of Connected Utilities hence major work is around rebranding of marketing collaterals
- Managing and planning major international tradeshows like Asian Utility Week, European utility week, WETEX 2017, GAT 2017, HEIKO Germany
- Develop new collaterals across line of businesses to supporting sales enablement.
APAC Project Management Leader
Global Marketing Communication
09.2015 - 12.2016
- Responsible for coordinating and managing all phases of integrated projects including print, digital, social, video, collateral and events
- Liaises between Strategic Business Units and Centre of Excellence (creative/digital/PR/Tradeshow & Event CoE) to provide end-to-end project management, production and execution support
- Coordination of production and post-production processes both internally and with external vendors.
Marketing Communication Manager
Honeywell Security Group
05.2010 - 09.2015
Tradeshowctively led marketing communication for ADI India (distributioResideonow Resideo) handling all promotions, branch branding giving effective visibility to each participating brand, organizing sales expos across 12 cities, handling digital promotions of each brand across the customer base.
Assistant Manager - Marketing
Schneider Electric India
09.2006 - 05.2010
- As Assistant Manager handled marketing and communication for wiring devices and home automation
- Assisting in offering management, pricing, launch and managing the product portfolio
- Managing exhibitions from concept design to execution within stipulated budgets
- Instrumental in launching first of its kind in the industry, a mobile van with live product display
- Preparation & implementation of In-Shop display at retailer's shop at all India level
- Support field force and business partners on all product related issues through regular communication.
Mid Day Multimedia
10.2005 - 09.2006
- Selling the required audience to advertisers
- Client servicing, handling old and new accounts
- Developing and delivering marketing plan for the clients.
Info Edge India
03.2005 - 10.2005
- Job involved interacting with professionals and increasing the sales of services provided by naukri.com
- Constantly achieved the targets assigned and developed new potential areas for the services.
Education
MBA - Marketing & Finance
Indian Institute of Planning & Management (IIPM)
03-2005
B.Tech. - Chemical
SVNIT, Surat (formerly Known As Regional Engineering College)
Surat, Gujarat03-2003
Skills
- Excellent Communication
- Problem-solving abilities
- Idea Development and Brainstorming
- Interpersonal Skills
- Attention to Detail
- Adaptability
- Active Listening
- Cross Functional Collaboration
- Internal Communication
- Digital Communications
- Campaign Development
- Integrated Marketing
- Trade show management
- Social Media Campaign
- Press releases
References
References available upon request.
Timeline
Senior Customer Marketing Specialist
Honeywell Process Solution
01.2018 - Current
Regional Communication Manager
Honeywell Smart Energy
01.2017 - 01.2018
APAC Project Management Leader
Global Marketing Communication
09.2015 - 12.2016
Marketing Communication Manager
Honeywell Security Group
05.2010 - 09.2015
Assistant Manager - Marketing
Schneider Electric India
09.2006 - 05.2010
Mid Day Multimedia
10.2005 - 09.2006
Info Edge India
03.2005 - 10.2005
MBA - Marketing & Finance
Indian Institute of Planning & Management (IIPM)
B.Tech. - Chemical
SVNIT, Surat (formerly Known As Regional Engineering College)
Similar Profiles
Yashas MYashas M
Senior Business Analyst at Honeywell Technology SolutionSenior Business Analyst at Honeywell Technology Solution
Aniket AgarwalAniket Agarwal
Advanced Software Engineer at Honeywell Technology SolutionAdvanced Software Engineer at Honeywell Technology Solution
Kalpana SarjeKalpana Sarje
Tech Lead at Honeywell Technology Solution LabTech Lead at Honeywell Technology Solution Lab
Kajal PanwarKajal Panwar
SDET Lead at ONE MOBIKWIK SYSTEMS LIMITEDSDET Lead at ONE MOBIKWIK SYSTEMS LIMITED
Sajid KhanSajid Khan
Traveler Service Manager II at Expedia GroupTraveler Service Manager II at Expedia Group