Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Shobhit Pandey

Shobhit Pandey

Digital marketing Specialist
Kolkata

Summary

Digital marketing professional with a proven track record in executing comprehensive SEO, PPC, and social media ad campaigns. Skilled in boosting website traffic through targeted SEO tactics, content optimization, and keyword research. Experienced in managing large budgets and achieving 4 to 5x ROAS for clients. Proficient at building strong client relationships, leading teams, and providing data-driven insights to enhance campaign performance. Known for strong project management skills, handling over 80 digital marketing projects, and consistently delivering measurable results across SEO, SMO, SMM, and paid advertising. Highly collaborative, adaptable, and focused on driving business growth through effective digital marketing strategies.

Overview

8
8
years of professional experience
3
3
Certifications
3
3
Languages

Work History

Digital Marketing Specialist

Webskitters
11.2021 - Current
  • Developed and executed complete digital marketing campaigns across multiple platforms, including Google Ads, social media, and SEO, ensuring effective audience targeting and ROI.
  • Achieved a 4 to 5x Return on Ad Spend (ROAS) for clients, optimizing paid campaigns and driving measurable growth.
  • Managed monthly advertising budgets of $25K to $30K, ensuring efficient allocation of resources to maximize campaign performance.
  • Designed, managed, and optimized Google Ads and social media campaigns, driving traffic and enhancing brand visibility across digital channels.
  • Created and implemented SEO strategies aimed at improving search engine rankings and increasing organic traffic.
  • Utilized targeted SEO tactics, including keyword research, competitor analysis, and content optimization, to boost website traffic and enhance user engagement.
  • Regularly created detailed reports on digital marketing efforts using analytics tools (Google Analytics, SEMrush, etc.) to track and measure the success of campaigns, providing actionable insights to management.
  • Managed digital projects from initial concept through to final implementation, overseeing live monitoring to ensure continuous optimization and effectiveness.
  • Handled more than 80 SEO, PPC, SMO, and SMM projects, consistently delivering successful outcomes and achieving client satisfaction.
  • Built and maintained strong, lasting relationships with clients, ensuring clear communication, transparency, and alignment with client goals.
  • Conducted in-depth keyword research and competitor analysis, ensuring that content planning and marketing strategies were data-driven and highly competitive.
  • Developed strategic content plans that aligned with audience needs and business objectives, optimizing for engagement and conversions.

Digital Marketing Specialist

Techyuga
03.2021 - 10.2021
  • Managed in-house websites, driving significant increases in traffic and lead generation through tailored digital marketing strategies.
  • Created and executed comprehensive SEO and content strategies to improve search engine rankings, optimize user experience, and drive organic growth.
  • Led affiliate marketing efforts, establishing partnerships and driving performance-based revenue through strategic collaborations.
  • Managed paid campaigns (PPC, Google Ads, social media ads), optimizing budgets and targeting to ensure maximum effectiveness and return on investment.
  • Continuously monitored campaign performance, adjusting strategies based on real-time data to ensure optimal results.

Digital Marketing Intern

Seven Boats Institute
10.2020 - 02.2021
  • Executed multiple SEO projects, enhancing website visibility, optimizing content, and driving organic traffic.
  • Managed Social Media Optimization (SMO) efforts, improving social media engagement and brand presence across platforms.
  • Assisted in the execution of PPC ad campaigns, ensuring effective targeting and budget optimization for maximum return on investment.
  • Supported Social Media Marketing (SMM) strategies, helping to create and execute campaigns that increase brand awareness and drive audience engagement.
  • Monitored and analyzed digital marketing performance, providing insights and recommendations for continuous improvement.

Key Accounts Manager

Quickr India
07.2019 - 10.2020
  • Tracked key performance metrics regularly, ensuring constant improvement in account management strategies over time.
  • Provided valuable insights to product development teams based on customer feedback, driving innovation in offerings.
  • Identified new business opportunities by analyzing industry trends and competitor activities.
  • Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
  • Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.

Relationship Manager

Proptiger.com
01.2019 - 06.2019
  • Developed and maintained strong relationships with prospective and existing clients, understanding their needs and providing tailored property solutions.
  • Acted as the primary point of contact for clients, offering expert advice on property options, pricing, and market trends.
  • Guided clients through the entire property buying and selling process, from initial inquiry to final transaction, ensuring a smooth and positive experience.
  • Provided clients with up-to-date property market information, helping them make informed decisions based on their goals and budget.
  • Coordinated property viewings, facilitated negotiations, and assisted in closing deals by aligning client expectations with available options.
  • Followed up with clients post-sale to ensure satisfaction and build long-term relationships, resulting in repeat business and referrals.
  • Collaborated with sales teams, marketing, and legal departments to ensure all client requirements were met and all transactions were completed smoothly.
  • Managed and updated CRM systems to track client interactions, leads, and follow-ups, ensuring high levels of customer engagement and timely responses.
  • Actively generated new leads through referrals, networking, and outreach to expand the client base and grow sales.

VBA Officer

Vivo India
03.2017 - 11.2018
  • Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
  • Mentored junior staff members, helping them develop their skills and advance in their careers.
  • Improved department efficiency by streamlining and implementing policies and processes.
  • Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
  • Handled Relation with Distributors and retail shop owners

Education

Digital Marketing

7 Boat Institute
Kolkata, India
04.2001 -

MBA - Marketing

Calcutta Business School
Kolkata, India
04.2001 -

Skills

Digital marketing

Social media marketing

Keyword research

Digital marketing management

Social media tools

Marketing strategies

Market research and analysis

Search engine optimization (SEO)

Project management

SEO

Content creation

Google analytics

E-commerce strategy

Campaign planning

Google analytics setup

Google Tag Manager

Technical SEO

Google adwords

Campaign development

Client Relation Building

Data analysis

KPI management

Campaign execution

Salesforce CRM

SEO strategies

Client engagement

Accomplishments

  • Employee of the Year Award: Recognized for exceptional performance, dedication, and contribution to team and company success, awarded Employee of the Year within just 4.5 years of experience.
  • Led a High-Performing Team: Successfully led a team of 20 professionals, driving productivity, collaboration, and team morale to exceed company targets and goals.
  • Accelerated Career Growth: Promoted to a leadership role within 4.5 years, showcasing strong performance, leadership potential, and a commitment to professional development.
  • Client Relationship Excellence: Managed and nurtured key client relationships, delivering expert solutions that resulted in repeat business and increased client retention rates.

Certification

Google Ads Certification - Google.

Timeline

Digital Marketing Specialist

Webskitters
11.2021 - Current

Digital Marketing Specialist

Techyuga
03.2021 - 10.2021

Digital Marketing Intern

Seven Boats Institute
10.2020 - 02.2021

Key Accounts Manager

Quickr India
07.2019 - 10.2020

Relationship Manager

Proptiger.com
01.2019 - 06.2019

VBA Officer

Vivo India
03.2017 - 11.2018

Digital Marketing

7 Boat Institute
04.2001 -

MBA - Marketing

Calcutta Business School
04.2001 -

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Shobhit PandeyDigital marketing Specialist