Shoeb Khan

Plutus Education (Classplus Group) | Partnership & Alliance Lead
(July 2024 - Present) | Delhi, India

Key Achievements:

• Scaled institutional partnerships from 0 to 36+ monthly deals (₹1L+ AOV) by developing college outreach program for international commerce courses
• Optimized seminar conversion funnel, achieving 25% improvement in lead-to-deal conversion rate

Core Responsibilities:

• Lead business development for higher education vertical, targeting deans and administrators at 50+ colleges/universities
• Train and mentor 5-member field team on consultative selling techniques
• Collaborate with product team to tailor solutions for institutional partners

Classplus | Zonal Sales Manager - North India
(2021 - July 2024)

Key Achievements:

• Built and scaled 3 revenue channels contributing ₹5Cr+ annual revenue:
  Reseller program (0 → 109 deals/month within 1 year)
  Enterprise vertical (15% of company revenue)
  Institutional partnerships
• Expanded operations to 6+ states (UP, Rajasthan, Jharkhand, Assam)
• Personally onboarded 20+ education influencers/YouTubers with 500K+ subscribers

Core Responsibilities:

• Led 32-member cross-functional sales team across North India
• Developed go-to-market strategy for new product lines
• Established key performance metrics and coaching framework for field teams
• Led a high-performing sales team to exceed targets and improve overall performance
• Optimized pricing strategies based on industry trends and client needs, balancing profitability with competitiveness.
• Introduced new products to the market, effectively managing launch campaigns and promotional activities.

Classplus | Team Lead - North India Expansion
(2018 - 2021)

Key Achievements:

• Personally achieved record 41 deals/month while leading expansion into 6 new states
• Improved team conversion rate by 30% through field coaching and process optimization
• Developed playbook for new market entry that became company standard

Core Responsibilities:

• Managed 12-member field sales team with ₹1.8Cr quarterly target
• Conducted weekly training sessions on consultative selling
• Identified and developed new market opportunities
• Collaborated with product team on feature prioritization

Xprep (Classplus Early Stage) | Sales Lead (Feb 2017 – Dec 2017)

• Launched sales from scratch, scaling to 36 deals/month in 8 months by onboarding coaching institutes for SaaS solutions.
• Positioned Xprep as a market leader, leading to its rebranding as Classplus.

Meritnation.com (Naukri.com Venture) | Team Lead → BDE (Dec 2014 – Jan 2017)

• Promoted within 1 year for closing 15 sales/month (AOV ₹12K) via home demos and school lead generation.
• As Team Lead, mentored 8-member team, achieving ₹1.2Cr annual revenue.
• Trained new team members by relaying information on company procedures and safety requirements.
• Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
• Coached team members in techniques necessary to complete job tasks.

• Closed 6 high-value deals (AOV ₹20L+) via cold calling, property visits, and client negotiations in Delhi-NCR.
• Researched commercial and residential real estate deals.
• Communicated with clients to understand property needs and preferences.
• Developed long-lasting relationships with clients by providing exceptional customer service throughout the entire transaction process.
• Conducted thorough market research to guide clients through the decision-making process in purchasing properties.