Shourya Goswami

• Maintained and overlooked the revenue for the company through strategic follow ups and other initiatives.
• Mentored junior account manager, looking after their personal and professional growth and skills development within the company.
• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Led the operational and execution teams for the Reliance Trends Winter Wear 23 campaign, overseeing both film and static shoot production. Played a pivotal role in the project, from its early stages to its successful completion.
• Spearheaded the Flexiloans launch campaign, overseeing strategy, operations, and execution. Coordinated the production of the TVC and static shoot.
• Played a role in the rebranding of Reliance Trends, assisting with the development of a new brand identity and communication strategy, culminating in the shift from 'Get them talking' to 'Own the now' as the tagline for the brand.
• Contributed to the development of two real estate projects in Hyderabad: Future Trends - The Valley and Lansum Elena. Led the strategic planning, ideation, and execution of these projects, encompassing communication, nomenclature, theme, and tonality.

• Led and manage a team of 3, serving as the primary point of contact for the supervision and management of end-to-end delivery of multiple television commercials, print and outdoor campaigns and digital collaterals for brands such as Britannia Good Day, Britannia Dairy, TVS Apache, Star Sports and Furlenco.
• Oversee plans and execution networks for tactical, time-sensitive projects, whilst ensuring agile delivery.
• Map out plans and execution networks for multiple time-sensitive projects.
• Led end-to-end operations and execution for Britannia Good Day’s latest campaign – Good Day Kis Baat Pe? Played a pivotal role in creative ideation and strategy building - both on online and offline mediums.
• Managed and executed the launch of a premium cookie offering from Britannia Good Day – Good Day Harmony in May 2022. This was a CGI heavy project and learnt about the process and complications involved in a CGI project.
• Headed the re-launch of Britannia Winkin Cow - Milkshake in a PET bottle format. Took care of the project from the strategic change to creative execution.
• Handled the communication campaign for Telugu Titans and Tamil Thalaivas for Stars Sports Pro Kabaddi League Season 9.
• Owned end-to-end communication and execution for the launch of TVS Apache 165 RP (Race Performance) Series – High-performance, limited-edition bikes from the house of TVS Racing.
• Spearheaded the launch of India’s first factory customization platform – TVS Build to Order platform for TVS Apache RR 310. This campaign won various marketing and innovation awards across the country including Effies.
• Handled and led the complete launch and execution of Furlenco Unlimited

Sr Project Manager - Jan 2020 - July 2021 –

• Led the historic 4 million TVS Apache launch of the limited-edition bike. Successfully planned and executed the Asia’s longest and largest Chequered Flag which made it to Asian and Indian record books, with TVS Apache.
• Took responsibility of maintaining and developing a social media calendar for TVS Apache, TVS Racing and TVS Performance Gear.
• Was part of the new launch and upgrade for Apache 4v series

• Managed all the operations, supervision and execution of various communication assets like – television commercials, packaging, point of sales material, print and outdoor for brands like – ITC, Britannia, Paper Boat and Titan Sonata.
• Led the end-to-end launch campaign for ITC Aashirvaad Dairy launch in West Bengal, Karnataka and Bihar (which won the best new launch at the EMA awards, hosted by ITC) Was an integral part of the execution and operation for the launch of the ITC Dairy range in various markets.
• Managed the communication campaign for Aashirvaad Svasti Ghee in South India - Including the thematic film and other offline communication.
• Was involved in the pitch that helped onboard Britannia - Timepass Salted Snacks with Lowe Lintas.
• Worked on the launch and re-launch of Paper Boat Beverages, which included change in brand strategy and thematic.
• Handled the thematic and promo requirements on Britannia 50-50 and Tiger biscuit.
• Managed 2 wedding season campaign for Titan Sonata watches by Titan

Primarily worked on NDTV's Property Awards, and also had the opportunity to briefly work in the Master Control Room (MCR).