Showkat Mirza
Srinagar
Summary
Multi-talented Business Head with a solid record of success in FMCG,Telecom,Retail,NBFC and Master Concessionaire Travel Retail and exceptional understanding of optimal business practices and strategic planning. Bringing 15 years' experience and a growth-oriented mentality. Desiring a challenging new role with the opportunity to make a lasting impact on the business, employees and market as a whole.
Overview
15
15
years of professional experience
Work History
Operation and Business Head
Refex Airports
Srinagar
12.2023 - Current
- Project Management: Hire and coordinate with a Project Management Consultant (PMC) for the outlet construction project
- Finalize the scope of work, and timelines and negotiate commercial terms with the PMC
- Oversee and manage the PMC's activities throughout the project lifecycle
- Vendor Management: Draft technical requirements/Bill of Quantities (BOQ) for outlet fabrication
- Invite bids and conduct negotiations to finalize vendor for fabricating the 40 outlets
- Manage vendor activities, deliverables, and quality adherence as per contracted terms
- Brand Leasing: Identify and engage with potential national and international brands for airport retail locations
- Prepare commercials/proposals and negotiate leasing terms with brands like UCB, Tommy Hilfiger, Hidesign, Zoot, Opium, Tribe by Amrapali, Samsonite, and many more
- Coordinate brand walkthroughs, present location benefits, and close brand leasing deals
- Facilitate legal/contracts team for drafting and finalizing Master Operator Agreements
- Commercial Planning: Conduct zoning and product category planning across the airport's retail space
- Devise strategic brand mix and product assortment to optimize commercial revenues
- Licensing & Compliance: Obtain necessary licenses/clearances like BCAS approvals for retail operations
- Ensure adherence to all regulatory norms and airport authority guidelines
- Team Management: Hire, train, and manage a team of floor managers and support staff
- Oversee employee performance, operational activities, and accounting functions
- Stakeholder Management: Coordinate with airport authorities for approvals, space allocations, and other approvals
- Serve as the primary point of contact for internal and external project stakeholders.
Sr Unit Head
HDFC Life-Shaurya Channel
Srinagar
01.2020 - 12.2023
- Managed and mentored a team of 7 Assistant Managers, 28 Shaurya Officers, and 39 Retired Defence Advisors, ensuring effective collaboration and performance
- Delivered an impressive annual business of 1.62 crores, consistently exceeding targets and contributing significantly to the company's growth
- Developed and executed targeted marketing strategies to acquire and retain customers from various defense segments, including Paramilitary Forces (CRPF, BSF, ITBP, AR, CISF, SSB), Indian Army, and Indian Air Force
- Fostered strong relationships with defense units through extensive community outreach programs, conducting over 100 CSR activities to generate revenue and build brand loyalty
- Ensured high levels of customer satisfaction by maintaining exceptional persistency rates of 89% for 13-month policies and 86% digital tagging of the entire customer base
- Analyzed market trends, customer insights, and performance data to develop and implement effective sales strategies and initiatives
- Recognized multiple times as the Top Unit Head of the Zone and among the Top Three Unit Heads nationwide, acknowledging your outstanding leadership and performance
- Achieved remarkable persistency rates of 89% for 13-month policies and 86% digital tagging of the customer base, setting new benchmarks for customer retention and digital transformation
- Played a pivotal role in acquiring and serving customers from diverse defense segments, leveraging your deep understanding of their unique needs and preferences
- Fostered a strong team culture, mentoring and developing your team members to achieve their full potential and contribute to the company's success
- Established HDFC Life Shaurya as a trusted and preferred partner for the defense community through your commitment to excellent service and community engagement initiatives.
Unit Head
HDFC Life-Shaurya Channel
Srinagar
10.2018 - 01.2020
- Managed and mentored a team of 5 Assistant Managers, 20 Shaurya Officers, and 33 Retired Defence Advisors, ensuring effective collaboration and performance
- Delivered an impressive annual business of 1.62 crores, consistently exceeding targets and contributing significantly to the company's growth
- Developed and executed targeted marketing strategies to acquire and retain customers from various defense segments, including Paramilitary Forces (CRPF, BSF, ITBP, AR, CISF, SSB), Indian Army, and Indian Air Force
- Fostered strong relationships with defense units through extensive community outreach programs, conducting over 100 CSR activities to generate revenue and build brand loyalty
- Ensured high levels of customer satisfaction by maintaining exceptional persistency rates of 92% for 13-month policies and 89% digital tagging of the entire customer base
- Analyzed market trends, customer insights, and performance data to develop and implement effective sales strategies and initiatives
- Recognized multiple times as the Top Unit Head of the Zone and among the Top Three Unit Heads nationwide, acknowledging your outstanding leadership and performance
- Achieved remarkable persistency rates of 92% for 13-month policies and 89% digital tagging of the customer base, setting new benchmarks for customer retention and digital transformation
- Played a pivotal role in acquiring and serving customers from diverse defense segments, leveraging your deep understanding of their unique needs and preferences
- Fostered a strong team culture, mentoring and developing your team members to achieve their full potential and contribute to the company's success
- Established HDFC Life Shaurya as a trusted and preferred partner for the defense community through your commitment to excellent service and community engagement initiatives.
Assistant Manager-Prepaid
Idea Cellular
Bangalore
03.2015 - 09.2018
- Managed and developed relationships with 7 distributors, 86 Premium Dealer Sales Associates (PDSAs), and 107 Mobile Premium Dealer Sales Associates (MPDSAs) to ensure efficient product distribution and subscriber acquisition
- Spearheaded the successful rollout of Idea's 4G network across 154 BTS sites within the territory, achieving a Primary Monthly Revenue of 4.25 crores
- Implemented strategic channel infrastructure initiatives, including the deployment of PDSAs and MPDSAs, to enhance customer reach and improve service delivery
- Collaborated closely with the marketing team to execute targeted campaigns, such as ULRC (Unlimited Recharges) and ULFRC (Unlimited First Recharges), driving 7% incremental revenue growth in 2017
- Played a pivotal role in acquiring 19% of Aircel's customer base through Mobile Number Portability (MNP), contributing significantly to Idea's overall industry acquisition
- Implemented strategies to boost data consumption, resulting in a 13 TB increase in data usage per site within 4 months, driving revenue growth and customer satisfaction
- Recognized with the prestigious 'Best Sales Award' for the year 2016-17, acknowledging your exceptional performance and contribution to Idea Cellular's success
- Drove significant revenue growth and customer acquisition through strategic initiatives, innovative marketing campaigns, and effective channel partner management
- Played a key role in Idea's network expansion and 4G rollout, ensuring seamless coverage and superior service quality for customers within the territory
- Demonstrated strong leadership and collaboration skills, working closely with cross-functional teams to achieve business objectives and drive continuous improvement.
Assistant Store Manager
Ansar Gallary
Qatar-Doha
08.2013 - 09.2014
- Supervised and supported the store's sales team, providing guidance, coaching, and training to ensure consistent delivery of outstanding customer service
- Managed the hiring and onboarding process for new sales associates, ensuring seamless integration into the team and adherence to company standards
- Maintained accurate inventory levels across all product categories, conducting regular audits and coordinating with the merchandising team to ensure optimal stock availability
- Ensured the store's pristine condition by conducting regular inspections, implementing cleaning protocols, and addressing any maintenance or safety concerns promptly
- Stepped in to assist customers, handle sales transactions, and resolve any issues or complaints when needed, ensuring a positive shopping experience for all visitors
- Analyzed daily sales reports and performance metrics, identifying opportunities for improvement and implementing strategies to drive revenue growth
- Collaborated with the marketing team to maintain the store's online presence and engage with customers through social media platforms
- Played a key role in the successful launch and management of the prestigious Coach brand within the Ansar Gallery, delivering exceptional customer service and driving sales growth
- Recognized for your leadership and mentorship, successfully training and developing a high-performing sales team that consistently exceeded targets
- Implemented efficient inventory management processes, reducing overstocking and minimizing product waste, contributing to cost savings and improved profitability
- Received multiple commendations from customers and management for maintaining a consistently outstanding shopping environment, ensuring a delightful and memorable experience for all visitors
- Contributed to the store's social media presence, engaging with customers and effectively promoting new product lines and promotions, leading to increased brand awareness and sales.
Relationship Manager
Vodafone
Srinagar
04.2010 - 07.2013
- Manage and develop relationships with a diverse network of channel partners, including distributors and franchisees, to ensure optimal product distribution and service delivery
- Implement effective sales strategies and promotions to drive revenue growth, focusing on increasing gross revenue and profitability for the company and channel partners
- Provide regular sales reports, forecasts, and analyses to the management team, ensuring transparency and data-driven decision-making
- Previous experience in handling large-scale channel partner networks, with a proven track record of increasing franchisees and retail outlets
- Significant achievement in driving revenue growth, such as increasing gross revenue from 55 lacs to 2.3 crores within 2.3 years
- Recognized for exceptional performance, such as being awarded 'Mega Star' or 'Top Relationship Manager' accolades multiple times
- Demonstrated ability to optimize distribution networks and reduce operational costs, such as reducing 22 BTS from the LUT zone by increasing retail infrastructure and channel partner reach.
Territory Sales Executive-Management Trainee
Wrigley pvt ltd
South Delhi and Chandhigar
04.2009 - 04.2010
- Manage and develop relationships with channel partners (distributors, wholesalers, and modern trade) within the assigned territory to ensure optimal product distribution and stock availability
- Collaborate with the logistics team to streamline and optimize the order-to-cash process, ensuring efficient delivery and timely collection
- Identify and onboard new channel partners to expand the company's reach and market share within the territory
- Implement effective sales strategies and promotions to drive product demand and increase sales volumes, focusing on key products like Orbit chewing gum
- Develop and execute targeted marketing campaigns, including innovative approaches like targeting the dental doctor fraternity for products like Orbit chewing gum
- Provide regular sales reports, forecasts, and analyses to the management team, ensuring transparency and data-driven decision-making
- Successful track record of launching and promoting new products, such as the Orbit chewing gum launch in the dental doctor fraternity, resulting in significant sales growth of a 375% increase.
Education
MBA - Marketing And International Business
Integrated Academy Of Management Technology
Ghaziabad-UP05-2009
BBA - Accounting And Business Management
Kashmir University
Srinagar-J&K03-2005
Skills
- Project Management
- Business Development
- Corporate Communications
- Business Planning
- Client relationships management
- Operations Management
- Customer Acquisition
- Partnership Development
- Market Planning
- Contract Negotiation
- Schedule Management
- Brand Management
- Customer Service
- Revenue Forecasting
- Project Planning
- Negotiation
- Lead Generation
- Problem-solving abilities
- Continuous Improvement
- Excellent Communication
- Strategic Planning
- Scheduling and Coordinating
- Time Management
- Work Planning and Prioritization
- Onboarding and Orientation
- Good Judgment
- Managing Operations and Efficiency
- MS Office
- Multitasking
- Team Leadership
- Hiring and Training
- Documentation And Reporting
Affiliations
- I have a deep fascination with acquiring knowledge across diverse domains - from science and technology to philosophy, history, and the arts. I enjoy immersing myself in substantive conversations, constantly learning, and exploring new ideas.
Accomplishments
- Awarded 4 times MEGA Star Award
- Top 3 Unit Head in Country
Languages
Urdu
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Operation and Business Head
Refex Airports
12.2023 - Current
Sr Unit Head
HDFC Life-Shaurya Channel
01.2020 - 12.2023
Unit Head
HDFC Life-Shaurya Channel
10.2018 - 01.2020
Assistant Manager-Prepaid
Idea Cellular
03.2015 - 09.2018
Assistant Store Manager
Ansar Gallary
08.2013 - 09.2014
Relationship Manager
Vodafone
04.2010 - 07.2013
Territory Sales Executive-Management Trainee
Wrigley pvt ltd
04.2009 - 04.2010
MBA - Marketing And International Business
Integrated Academy Of Management Technology
BBA - Accounting And Business Management
Kashmir University
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