SHRADDHA BACHANI
Summary
A Marketing Master's graduate from Henley Business School, UK, with a strong foundation in media, entertainment, and event management. I bring expertise in communication, relationship management, and business development. As a former national beauty expert for Avon Cosmetics, I led brand education seminars, digital content creation, and managed celebrity portfolios. With 360-degree marketing knowledge and strategic insight, I’m seeking a role in event marketing or business development.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Beauty Expert
Avon Cosmetics
Mumbai
01.2019 - 01.2022
- National Beauty Educator for Avon Cosmetics, representing the global brand in the Indian market.
- Trained and educated over 120 beauty advisors and sales associates in 30+ regional seminars across 8 cities, fostering brand loyalty and expertise.
- Led brand education sessions, enhancing product knowledge, refining application techniques, and achieving brand KPIs consistently.
- Conducted targeted workshops driving sell-through of new launches, limited-life collections, and product priorities, resulting in increased sales.
- Hosted 15+ engaging social media Live sessions, promoting product lines and boosting brand awareness effectively.
- Implemented impactful digital content strategies and festive promotions online, amplifying brand visibility and customer engagement.
Social, Content Creator
01.2019 - 01.2022
- Engaged beauty content creator on Instagram with 16.5k dedicated followers
- Collaborated with esteemed beauty and fashion brands like Nykaa, Avon, Lakme and Marks and Spencer to create captivating social media content targeting the desired audience
- Served as a sponsored beauty and skincare video content creator for Roposo, a prominent platform in India, gaining 45 million total views on the profile
- Orchestrated successful collaborations with prestigious beauty and fashion brands, driving brand awareness and enhancing online presence
- Managed all aspects of content creation, conceptualization, shooting and editing videos.
Celebrity Makeup Artist
Project-Based
Mumbai
01.2014 - 01.2022
- Collaborated with renowned Indian film celebrities on makeup designs for films, advertisements, red-carpet events, and leading editorial magazines
- Worked as part of the core team on Lakme Fashion Week and led beauty ad campaigns for Lakme and Pears
- Effective business development, negotiating fees and terms, and client relationship management
- Directed a team of nearly 20 artists as the Hair and Makeup Director on the highly acclaimed televised show MTV India's Next Top Model, showcasing exceptional leadership and team management skills
- Built strong interpersonal relationships with celebrities, brand agencies, production houses, creative directors, and talent management agencies, demonstrating stakeholder management skills and an ability to navigate diverse professional environments.
Business Manager
Matrix India Entertainment Pvt Ltd
Mumbai
01.2013 - 01.2014
- Led as a Business Manager driving business interests for a high-profile celebrity
- Secured lucrative brand endorsements, event appearances, and tie-ups, contributing to an annual revenue of over £120000 for the celebrity
- Negotiated favorable revenue contracts with renowned brands and production houses
- Orchestrated cross-functional teams, ensuring seamless schedules for the artist and entourage
- Provided strategic career guidance, fostering growth opportunities for the celebrity
- Fostered strong relationships with industry stakeholders, enabling beneficial collaborations
- Managed budgets and conducted financial negotiations, optimizing returns on investments.
Marketing Coordinator Intern
Mukta Arts Pvt Ltd
Mumbai
06.2010 - 09.2010
- Assisted the Marketing Head at a leading film production house
- Played a key role in developing and executing 360 marketing campaigns, including budget planning , PR agency coordination and media promotions.
- Helped with planning and hosting of marketing events
Event Co-ordinator
On Cue Event Management
Mumbai
08.2008 - 03.2009
- Managed backstage operations for multiple prestigious media events
- Client servicing and Business Development
Education
Master of Science - Marketing (International Marketing)
Henley Business School, University of Reading
United Kingdom Sep 2022 - 09.2023
Postgraduate Program - Media & Entertainment
Welingkar Institute of Management
Mumbai, India Aug 2012 - 07.2013
Bachelor's - Commerce
HR College of Commerce & Economics
Mumbai, India Jun 2007 - 06.2010
Diploma - Event Management
EMDI Institute of Media and Communications
Mumbai, MH Jun 2008 - 06.2009
Skills
Brand education & training
undefinedTimeline
Beauty Expert
Avon Cosmetics
01.2019 - 01.2022
Social, Content Creator
01.2019 - 01.2022
Celebrity Makeup Artist
Project-Based
01.2014 - 01.2022
Business Manager
Matrix India Entertainment Pvt Ltd
01.2013 - 01.2014
Marketing Coordinator Intern
Mukta Arts Pvt Ltd
06.2010 - 09.2010
Event Co-ordinator
On Cue Event Management
08.2008 - 03.2009
Master of Science - Marketing (International Marketing)
Henley Business School, University of Reading
Sep 2022 - 09.2023
Postgraduate Program - Media & Entertainment
Welingkar Institute of Management
Aug 2012 - 07.2013
Bachelor's - Commerce
HR College of Commerce & Economics
Jun 2007 - 06.2010
Diploma - Event Management
EMDI Institute of Media and Communications
Jun 2008 - 06.2009
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