Shraddha Doshi
Pune(Open To Relocate)
Summary
Innovative Marketing and Brand Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand KPIs through innovative campaigns and effective communication strategies.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Communication Manager - Marketing And Brand
Bajaj Finserv Asset Management
03.2023 - 11.2023
- Successfully drove lead generation of more than 10,000 distributors through strategic brand launch campaigns implemented PAN India
- Accomplished a successful launch of 3 NFOs, surpassing close to 94% of revenue targets
- Expert in leading nationwide digital and OOH campaigns, effectively enhancing brand KPIs while promoting NFOS
- Conceptualized, developed, and executed multimedia content for social media, digital ads, print materials, and OOH campaigns
- Conducted R&D to evaluate brand KPIs and inform strategic decision-making
- Aided in reaching sales targets by supplying the sales team with essential marketing resources
Consultant - Brand Management And Marketing
Hospitality, F&B Industry - Little Italy, Pizzeria,Senorita, Acasa, Elephant & CO, Cobbler & Crew
09.2021 - 12.2022
- Devised and executed strategic marketing initiatives to ensure the successful penetration of brands, categories, and products into the market
- Executed effective PR strategies resulting in successful brand positioning
- Crafted compelling content for use in digital advertisements and on social media
- Planning and analysis for monthly digital ads and social media campaigns
- Successfully organized and coordinated co-branded events
- Leveraged customer insights to create personalized direct marketing campaigns, resulting in improved retention rates
Assistant Manager - Marketing
Nippon Paint India
02.2021 - 08.2021
- Implemented marketing and PR strategies, enhancing our network and fostering business leads nationwide
- Drove the planning and execution of multinational events, enhancing exposure and recognition for the brand
- Managed and exceeded business lead generation goals by overseeing loyalty program with an 82% achievement rate
- Implemented strategies for increasing brand consideration through community engagement
Assistant Manager - Marketing
The Belgian Waffle Co.
07.2017 - 02.2021
- Managed end-to-end execution of marketing plans, including strategic planning, budgeting, and campaign tracking for a diverse portfolio of over 240 retail outlets
- Drove an impressive 4% rise in revenue by introducing fresh product categories and executing impactful marketing campaigns
- Led social media, direct, influencer, and loyalty program marketing strategies
- Managed content curation for both online and offline marketing initiatives
- Facilitated cross brand partnerships to achieve business growth objectives and strengthen brand position
- Managed and executed FMCG brand launch project
Senior Associate - Marketing
Roposo
01.2016 - 06.2017
- Took charge of app usage growth through the strategic management of influencer marketing campaigns and development of acquisition and download strategies
- Planned and executed impactful Offline and digital campaigns, resulting in significant enhancements to brand KPI metrics.
- Enhanced content amplification by executing brand collaborations
Business Developer And Merchandiser
Ananya Multi-designer Store
09.2014 - 09.2015
- Implemented growth strategies and managed social media and influencer marketing
- Developed and implemented merchandising strategy, resulting in a 35% increase in sales and optimized product mix
- Contributed to increased operational efficiency by creating reports and documents based on SOP guidelines
- Crafted effective content for multiple marketing channels
- Managed and coordinated offline events to meet sales targets.
- Provided valuable insights by evaluating sales data and market trends, supporting management in their decision making process
Business Development Executive
Design Emporia
10.2013 - 07.2014
- Developed new business engagements and managed customer life-cycle
- Established and upheld robust connections with vital stakeholders, leading to amplified customer allegiance
- Analyzed industry trends and competition, identifying areas for growth and expansion
- Conducted market research to discover new potential markets and opportunities
Education
Master of Business Administration - Global Studies
Deakin University
07-2025
PGDM - Digital Marketing And Communication
MICA
05-2023
MSC In Fashion Communication -
JD Institute of fashion technology
07.2014
Bachelor of Engineering -
PUNE UNIVERSITY
07.2012
Skills
- Social Media Marketing
- Influencer Marketing
- CRM Management
- Digital Marketing
- Content Marketing
- Media Planning And Buying
- Market Research And Analysis
- Retail Marketing
- Competitor Analysis
- Campaign Management
- Brand KPI Improvement And Tracking
- Creative Direction
- Community Engagement
- Budget Administration
Certification
- Growing Business With Facebook
Timeline
Communication Manager - Marketing And Brand
Bajaj Finserv Asset Management
03.2023 - 11.2023
Consultant - Brand Management And Marketing
Hospitality, F&B Industry - Little Italy, Pizzeria,Senorita, Acasa, Elephant & CO, Cobbler & Crew
09.2021 - 12.2022
Assistant Manager - Marketing
Nippon Paint India
02.2021 - 08.2021
Assistant Manager - Marketing
The Belgian Waffle Co.
07.2017 - 02.2021
Senior Associate - Marketing
Roposo
01.2016 - 06.2017
Business Developer And Merchandiser
Ananya Multi-designer Store
09.2014 - 09.2015
Business Development Executive
Design Emporia
10.2013 - 07.2014
Master of Business Administration - Global Studies
Deakin University
PGDM - Digital Marketing And Communication
MICA
MSC In Fashion Communication -
JD Institute of fashion technology
Bachelor of Engineering -
PUNE UNIVERSITY
- Growing Business With Facebook
Similar Profiles
Nagachandrika B RNagachandrika B R
Branch Operations Manager at Bajaj Finserv Asset Management Pvt LtdBranch Operations Manager at Bajaj Finserv Asset Management Pvt Ltd
Harshal LadHarshal Lad
Product Manager at Bajaj Finserv Asset ManagementProduct Manager at Bajaj Finserv Asset Management
Khushi RaythathaKhushi Raythatha
Business Trainee at Bajaj Finserv Asset Management LtdBusiness Trainee at Bajaj Finserv Asset Management Ltd