Shraddha Jain

Launch of BYJU’S Exam Prep: Transition from Gradeup to New Brand Identity

• Planned GTM Strategy for Teaser, Launch & Amplification of the campaign through consumer insights and market research to define new Brand Positioning Strategy with a new visual & verbal identity
• Revamped all assets across Digital Marketing, CRM, Course Creatives, HR & Sales Collaterals, etc. Branding changed on 350+ blogs, 75+ YT Social media handles, 100+ DM Ads & 150+ CRM Campaigns (Approx. 2500+ creatives) •
• Impact: Successful launch of BYJU'S Exam Prep and handled student sentiments and queries. Monitored and resolved all customers queries for the next 3 months post launch.

Monthly Mega Sale Campaigns - Super Summer Jackpot

• Planned campaign with objective of increasing user engagement and revenue during summer season
• Through digital marketing, email marketing and CRM landed users to campaign Landing Page to increase user engagement and revenue.
• Impact: Engagement rate of 76%, generated ROI of 10X in campaign duration (Budget handled of ~12 lakhs, got ~1.25cr revenue)

Sahi Prep Life Set Campaign with Kartik Aryan (BA)

• Worked on Gradeup’s first Brand campaign from insight development to launch & amplification.
• Created three videos with BA on the new set Tagline Sahi Prep Hai toh Life Set Hai and promoted the campaign through different Social media channels.
• Impact: Twitter Trend - Trending on 3 & Social Media - 40+ FB/YT/IG/TW handles revamp

IAS Result Branding 2021

• To be a result oriented brand initiated the result brand campaign for IAS to showcase the top results produced.
• Used Digital & Print media to spread the result and created static & video campaign along with national front page Jacket Ad for the result in top newspapers like The Hindi, Indian Express & Dainik Jagran.
• Impact: Garnered more than 25K signups & App Installs, Generated 50K+ New leads

Category Campaigns to Increase Brand Awareness, Consideration and Revenue

• Worked on campaigns to communicate price hike, and price drop happening across categories like Banking, Defence, SSC, etc.
• Impact: Got 2X to 3X revenue for price hike campaigns in those months.
• Garnered more than 25K transactions in 24 Hours for Price Drop Category

Social Media & PR

• Worked on defining a SM strategy & made MoM plans, keeping the Target Audience in mind.
• Avg. Reach for Result Branding PR - 10 Million Users (Across categories), Average Coverage Clips - 40 Articles
• 40% Increase in the number of followers on Instagram & regular engagement on Facebook, LinkedIn, and Twitter

Marketing Communication Creatives (Static and Video)

• Category and Course Promotion Creatives for DM & CRM Assets
• iOS and Play Store Creatives and A/B Testing to increase App downloads

Other Campaigns & Work

• Print - 20+ Ads
• Outdoor Branding - Offline center branding, Hoarding placements, Canopies & Offline Seminars
• Created E-books, brochures & Sales Decks across all categories
• Managed a Team of 8 people and worked closely with design, video & category teams
• Created SOPs for Result Branding and Course Launches

• Conducted thorough research to produce accurate, informative, and relevant industry-related content.
• Managed team of 5 including content writers, ensuring timely delivery of high-quality articles and blog posts.
• Edited and proofread 100+ written materials, maintaining a high standard of grammar and style consistency.
• Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
• Curated content across social media platforms and got 2X subscribers on YT.
• Worked closely with design team to create visually appealing graphics that complemented written content.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Enhanced website traffic by creating engaging content and implementing effective SEO strategies.

• Managed a team of 5 to produce relevant, timely, and informative content for various clients.
• Optimized web pages for SEO purposes, resulting in improved search engine rankings.
• Developed 50+ original content for several websites.
• Proofread 100+ content articles & website content to maintain high quality.
• Increased website traffic with consistent, high-quality blog posts and articles.

• Pushing updates on client's machines.
• Established good rapport & managed team data and presented to Team Leader.
• Maintained Good Avg. AHT and had 98% quality result.