Shradha SINGH

Spearheaded Cannes x Creators, developing an alternate revenue stream by onboarding creators and brands for global-scale content.

Led high-impact brand integrations, including:

Nancy Tyagi x Caratlane and many other collaborations with Ajio, Lakmé, Boat, L’Oréal, Titan, and more.

Heineken Coachella Tribe, creating a new market for global associations mapped for Indian audiences.

ICC World Cup x Thums Up, taking superfans on the Toofan Jet to experience the finals.

Thums Up x Paris Olympics, building a strategic partnership for global brand storytelling.

Conceptualized and executed Aditya Birla Group’s annual IP on Brut, strengthening the brand’s content footprint.

Led multi-brand collaborations and high-visibility integrations across Viacom18’s flagship properties like Bigg Boss, Khatron Ke Khiladi, and Jhalak Dikhla Ja.

Bigg Boss:

Bigg Boss ka Ghar MakeMyTrip, creating a disruptive travel brand integration.

Hyundai Gateway in BB House, positioning Hyundai at the show’s core.

Glance inside the BB House, a first-of-its-kind digital disruption.

Khatron Ke Khiladi:

Created a three-year partnership with Maruti Suzuki, successfully upselling the property.

Jhalak Dikhhla Jaa: Managed brand partnerships and monetization strategies with Cadbury, Pepsi, Maruti, and many more.

Calling Karan - Karan Johar's Radio Show

Curated Calling Karan, India’s first celebrity-led radio show featuring Karan Johar.

Attracted top-tier brand sponsors, including Hyundai, Vodafone Idea, and Durex.

What Women Want with Kareena Kapoor Khan

Developed Kareena Kapoor Khan’s digital debut show in partnership with Dabur.

Designed a content strategy that resonated with modern Indian women, driving engagement, and brand recall.

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Award-winning shows for MTV: MTV Traffic for Anurag Kashyap Films.

Halla Bol for Disney UTV.

Bill gates' foundation series; Main Kuch bhi kar sakti hoon' with Feroz Abbas Khan

Crafted new shows and talent to create compelling content.

I worked as an Associate Producer on Kasauti Zindagi Key. Flagship show on Indian Television.