Shradha Wadhwa

• Managing Indiatv Hindi and English News website and achieved overall 25% of user growth in 3 months
• Prioritized roadmap in order to achieve product goals and metrics.
• Launched Indiatv Mobile and CTV apps
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Maintained positive vendor relations to build strong partnerships.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Analyzed metrics to measure product performance.

• Managing tv9kannada.com and achieved 1st position as per comScore June 2021 to May 2022
• Managing tv9telugu.com and achieved 1st position as per comScore October 2021 to May 2022
• Launched Tv9 OTT Platform News9Plus (India's First OTT magazine)
• Contributed as a central resource and achieved 300% growth in 6 Months.
• Launched News9 Live – English News website in OCTOBER 2021 and achieved 7M UVs by October 2022(as per GA)
• Tracking numbers and user behaviour through Google Analytics, Data Studio, Mixpanel and firebase
• Prioritized roadmap in order to achieve product goals and metrics.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Monitored market trends and competitor performance to update promotional strategies.
• Launched Money9.com - Online Finance Magazine
• SEO, SEM and Social support - Managing web core vitals.

• Managing entire lifecycle of product
• Designing wireframes using Balsamiq and Figma
• Tracking numbers - Google Analytics, Data Studio, Mixpanel
• A/B Testing (Alpha Beta Testing) and User Testing
• Creating Roadmaps and strategies
• Worked on launch of online events platform FLOOR

• Mixpanel analysis and user engagement through it
• Automated customized notifications by maintaining funnels
• Implementation of chat module and payment gateway
• Interacting with real-time users to draw the improvements required in app
• Hosting events like TestBug etc.
• Automated mobile testing using Appium and API testing via postman
• Designing UI for android and iOS using Figma
• Contributed in investors meetings and Marketing strategies

Project 1 - SITA Aero

• Code Complexity reduction using Sonar and other tools
• Development of new code blocks
• Coordinating with onshore team and clients
• Testing Air India Kiosks.

Project 2 - Caesars Entertainment

• Automation Testing and creating scenarios using BRDs
• Automation testing of Caesars Casino games and Hotel Management System
• API Automation
• Test case and user stories creation using BRDs
• Maintained bug logs
• Managing ALM and offshore client

• Established foundational processes for business operations
• Developed key operational initiatives to drive and maintain substantial business growth
• Conducted target market research to scope out industry competition and identify advantageous trends
• Recruited, interviewed and hired new staff members and developed training materials for employees
• Conducted target market research to discover customer needs and analyze competitor trends
• Prepared annual budgets with controls to prevent overages