Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Shravani Aravind

Shravani Aravind

Senior Manager, Content Development
Bengaluru,KA

Summary

Seasoned IT professional with 13+ years in digital media marketing, CMS development seeking to leverage strategic planning and best practices to drive success in a forward-thinking team. My goal is to constructively apply and implement scalable business solutions that align with critical business goals. My approach is rooted in strategic planning and adherence to industry-specific best practices. Colleagues know me as a hardworking, encouraging, and meticulous professional, dedicated to driving success in a team-oriented environment.

Overview

22
22
years of professional experience
2007
2007
years of post-secondary education

Work History

Senior Manager, Content Development

Epsilon
11.2020 - Current
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Consistently met or exceeded annual performance targets set by senior leadership.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Mentored junior staff members for skill development and career progression within the organization.
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
  • Achieved operational excellence by streamlining processes and implementing best practices.
  • Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
  • Spearheaded change management efforts for seamless adoption of new systems or processes among employees.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Executed appropriate staffing and budgetary plans to align with business forecasts.
  • Evaluated hiring, firing, and promotions requests.
  • Drove adoption of new technology solutions, modernizing operations and improving operational efficiency.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Established team priorities, maintained schedules and monitored performance.
  • Defined clear targets and objectives and communicated to other team members.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
  • Streamlined and monitored quality programs to alleviate overdue compliance activities.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.

Lead, Content Development

Datamatics
07.2020 - 11.2020

I have worked as a content author on CMS platforms like AEM and Sitecore.

Quality Lead

Focus Edumatics Private Limited
06.2014 - 02.2018
  • Company Overview: Innovating education technology, by unfurling futuristic e-learning simulations, applications and programs to cater to this generation needs.
  • Experience: June 2014 to Feb 2018 Quality Lead (3+yrs)

Senior Quality Assurance Engineer

Theorem India Private Limited
07.2010 - 12.2010
  • Company Overview: Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.
  • Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.

Team Coordinator and Quality Assurance Analyst

Theorem India Private Limited
04.2003 - 12.2010
  • Company Overview: Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.
  • Performed manual testing for customized automated reports generated through search engines to measure the online media marketing daily ads performance.
  • Provide excellent partnership with client services teams along with quality maintenance.
  • Ensure accuracy and effective team output and meet team goals.
  • Ensure that the transition of project was carried out smoothly and efficiently between the two teams operating from Dublin and Bangalore.
  • Complete STLC for Ads Management on Advertiser and Publisher applications.
  • Train and provide KT for Client Management Specialists at Dublin.
  • Manage HTML, AOL and text contents through the tool for e-mail marketing campaigns and deploy.
  • Build / Edit SQL queries within the tool to customize the email marketing strategies.
  • Development of HTML content, edit and manage content.
  • Ticket management through Remedy Tool.
  • MS Access - for generating team reports as well as e-mail subscription lists.
  • Involved in Root Cause & Defect Analysis. Further, implementing and improving process across departments.
  • Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.
  • Role Played: Team Coordinator between the teams from India with Dublin, Denver, and Toronto in the Digital Marketing domain.
  • Skill Used: HTML, MS Access
  • Team Size: 45

Quality Assurance Engineer

Theorem India Private Limited
01.2007 - 06.2010
  • Company Overview: Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.
  • Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.

Campaign Management Specialist

Theorem India Private Limited
04.2003 - 01.2004
  • Company Overview: Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.
  • Digital Marketing Media: Digital media operations, advisories, data analytics and reports systems to help businesses scale effectively. We used creative digital assets to help ideate and materialize business modules.

Education

Masters of Science - Information Technology

Annamalai University

Bachelors of Science - Economics, Mathematics & Statistics

MES College

Skills

Sahi

Interests

Carnatic Classical Music - Performed live during several festive occasions
Origami - Assisted event organizers with giant hand made props and creative decors

Timeline

Senior Manager, Content Development

Epsilon
11.2020 - Current

Lead, Content Development

Datamatics
07.2020 - 11.2020

Quality Lead

Focus Edumatics Private Limited
06.2014 - 02.2018

Senior Quality Assurance Engineer

Theorem India Private Limited
07.2010 - 12.2010

Quality Assurance Engineer

Theorem India Private Limited
01.2007 - 06.2010

Team Coordinator and Quality Assurance Analyst

Theorem India Private Limited
04.2003 - 12.2010

Campaign Management Specialist

Theorem India Private Limited
04.2003 - 01.2004

Bachelors of Science - Economics, Mathematics & Statistics

MES College

Masters of Science - Information Technology

Annamalai University
Shravani AravindSenior Manager, Content Development