Shree Dhanya Balakrishnan
Chennai
Summary
Innovative Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Director of Marketing and Business Development
Fyugler Consulting Services
10.2020 - Current
- Secured long-term accounts by recommending strategies to promote brand effectiveness.
- Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed metrics and measured success in order to further penetrate marketplace.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
Head of Operations
Silver Cloud Solutions Private Limited
09.2022 - Current
- Guided team members to maintain high productivity and performance metrics.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Tracked employee attendance, outline scope of positions, monitor inconsistencies, and communicate on behalf of the management.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
Social Media Coordinator
APPARAO GALLERIES
09.2019 - 06.2020
- Organize social media calendar according to the overall marketing plan
- Handle email marketing, WhatsApp and SMS messaging for the existing clientele
- Website development assistance and populate content for three websites to be launched soon.
Manager Marcom
Silver Cloud Solutions Private Limited
04.2018 - 06.2020
- Accelerate TAB India's marketing efforts
- Conceive social media strategy with defined goals for managing social media presence
- Analyze, budget, plan and monitor multiple social media campaigns
- Generate leads through social media marketing
- Update website blogs and events
- Handle email marketing and communication across all channels.
Associate Marketing Manager
Sri Mookambika Infosolutions Pvt. Ltd.
08.2017 - 01.2018
- Conduct Market research and create a target audience
- Acquiring new Client Partners and handling vendor engagement
- Assist in online marketing and implement marketing strategies
- Enhance Market presence.
Education
MBA, HR -
Bharathiar University
BACHELOR OF SCIENCE, CHEMISTRY -
Valliammal College of Arts and Science for Women [University of Madras
St.Johns Mat Hr.Sec.School
Skills
- Digital Marketing
- Social Media Marketing
- Marketing Strategy
- Digital Strategy
- B2B Marketing
- Project Management
- Client Relationship Management
- SEO / Google Analytics
https://www.linkedin.com/in/shreedhanyabk
Timeline
Head of Operations
Silver Cloud Solutions Private Limited
09.2022 - Current
Director of Marketing and Business Development
Fyugler Consulting Services
10.2020 - Current
Social Media Coordinator
APPARAO GALLERIES
09.2019 - 06.2020
Manager Marcom
Silver Cloud Solutions Private Limited
04.2018 - 06.2020
Associate Marketing Manager
Sri Mookambika Infosolutions Pvt. Ltd.
08.2017 - 01.2018
MBA, HR -
Bharathiar University
BACHELOR OF SCIENCE, CHEMISTRY -
Valliammal College of Arts and Science for Women [University of Madras
St.Johns Mat Hr.Sec.School
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