SHREEDHAR KUMAR SAHOO

• Accomplished multiple tasks within established timeframes.
• Managed and motivated employees to be productive and engaged in work.
• Maximized performance by monitoring daily activities and mentoring team members.
• Improved marketing to attract new customers and promote business.
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
• Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
• Increased market share with strategic business development efforts, expanding into untapped markets.
• Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Key Highlights -

• Successfully implemented Service Express concept in Rural market of North (UP and Rajasthan)
• Network Expansion - Instrumental in increasing the foot print in Rural market through sub-distributor and village addition by analyzing Rural potential.
• Enhanced Customer satisfaction - Helped the organization in designing and implementing new online Rural billing software.
• Champion Distributor winner- I won the all India contest to be part of Champion Distributor contest by ensuring volume growth as well as driving input parameters.

• Enhancing organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management
• Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets
• Identifying and executing alternate go-to-market routes to drive additional revenue with OEMs and the Retail channel
• Worked closely with Marketing to define and execute successful channel programs for channel expansion
• Handling a team of 19 SEs and 4 TLs
• Successful implementation of online coupon scanning and Kolkata being the pilot City; online ordering system for dealers for smooth business delivery
• Implementing Rural project for market as well as share growth
• Expanded market share through effective prospecting, lead generation, and negotiation skills.

Key Highlights -

• Building Consumer advocacy - Conducted/ Organized several Bikers rally and meetings to increase brand advocacy of Power1 & Power1 Ultimate.
• Premium Store concept- Driven Power1 and Magnatec volume growth (highest) through ideation and execution of Premium store to counter competition.
• Brand conversion - To migrate and adopt to change in thinner visco, successfully lead the project/ team to convert 10W40 Magnatec to 5W30.

• Responsibilities pertained to overall revenue, margin, sell-in and sell through, material planning, launching channel programs and channel partners
• Devised & effectuated go-to-market strategy of introducing products to win mutually beneficial deals; pioneered business development to enhance revenues by identifying market opportunities
• Managed the Rural Project by appointing 5 Rural Outlets across North Chhattisgarh (Ist time in Chhattisgarh for Castrol)
• Effectively look after sales and marketing operations, proficient in driving activations and MLPs for smooth operations
• Completed the PDA/online working for all DSRs in North Chhattisgarh
• Monitoring the training needs and manage the working of DSRs & FMRs to ensure smooth business operation for a long-term period

Key Highlights-

• Successfully mapped North Chattisgarh area to increase foot print.
• Successfully added 5 CSDs to gain both volume and market share
• Helped the team to won Master class Sales contest – Only team to have own & represent India amongst South Asian countries.

• Successfully managed the Rural Project by appointing 10 Rural Outlets across W.Odisha (Ist time in Odisha)
• Efficiently monitor the training needs and manage the working of DSRs & FMRs to ensure smooth business operation for a long-term period
• Organizing meetings and training modules with channel partners for brand development and generating new business

Key Highlights-

• Successfully mapped the undivided Koraput Market
• Successfully added areas like: Kuchinda, Baud in the direct operation
• Able to add 21 new dealers with a span of three months
• Successfully driving the CRO (Rural Project) in Odisha

• Defined product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
• Drove positive Return on Investment (ROI) by establishing appropriate selling model, customer metrics, and a compelling incentive compensation plan
• Led the channel partner program with a team of Dealers, Distributors and Value Added Resellers; ensured accomplishment of overall revenue profit targets in the assigned region
• Monitored the training needs and manage the working of Stockiest, SSMs, Merchandiser and PSR to ensure flawless working; successfully registered the profitable growth by augmenting business volume in different areas
• Improved business volume, profitability and revenue for the company while analyzing and appointing Key Channel Partners, PSR, Merchandiser and a group of SSMs

Key Highlights-

• Awarded as best CDO for Funding the Growth
• Successfully completed Gramin Dukan Program (Seeding activity) and helped the Company to add 350 retail outlets into direct coverage which includes 7 feeder wholesalers
• Successfully added 50 Medical Stores into the Direct coverage and given a growth of 40% in Brands like Sensitive, Total
• Successfully launched Colgate Plax in Medical Stores as well as Pharma Wholesales and helped the Company to snatch 6% of Market Share from Listerine within two months of launch
• Successfully grown at 23% Year on year last 3 years