Results-driven professional in revenue planning, digital sales, acquisition and marketing, business and marketing strategy, campaign management, product management, Customer retention Process .Demonstrates a high-energy approach to driving revenue growth through strategic planning and executing marketing campaigns. Excels at analyzing market trends and customer insights to develop effective business and marketing strategies. Proven ability to successfully manage product portfolios and optimize profitability. Committed to delivering exceptional results and exceeding targets in fast-paced environments.
Overview
19
19
years of professional experience
Work History
MarTech & Customer Engagement & Growth
Aditya Birla Health Insurance Company Limited
11.2022 - Current
Collaboratively ideate, plan, and develop customer journeys for mobile app, website and offline channel working closely with product, UI/UX, and tech teams for seamless customer experience across touch points
Devise and implement acquisition and retention, cross sell, up sell, campaigns by leveraging customer behavior and profiles, demographical details to orchestrate omnichannel experience through marketing automation tools & platform to render exceptional customer experience
Craft effective product positioning strategies and develop content strategies tailored specifically for insurance products with wellness offering to increase engagement
Manage the entire customer lifecycle starting from on-boarding, post onboarding continues engagement to increase stickiness with the brand by implementing targeted retention and engagement campaigns
Efficiently monitor and enhance lead generation and conversion rates through comprehensive funnel management and monitoring
Build unified identity by collecting data through various touch point for sharper targeting and optimizing media spends
Track app performance and user behavior using analytics tools such as Firebase and Google Analytics
General Manager
Vodafone Idea Limited
07.2021 - 10.2022
Acquire customer through digital channel and drive revenue through these customer
Lead Digital Analytics initiatives for integration legacy and new technologies for enrichment of data for better targeting/segmentation and profiling
Optimum usage of analytics tools (Adobe Experience Cloud) and ensure that right analytics events are captured and utilized by business
Plan and execute projects for Digital Transformation
Liaison in Cross functional team to identify scenarios/business process where digital analytics can help in improving efficiency / revenue
Competition Bench-marking
Problem solving with Analytical insights
Data-driven product development
Define Campaign strategy by bench-marking performance with other online channels
Liaison in Digital Marketing team for better ROI's Campaign
Governance setup and ensure application of common practices & Dashboards
Monitor Business trends and maintain Analytics Backlog, Support existing backlog management with priority setting
Manages performance of squad members in the chapter
Responsible for team capacity management and individual performance monitoring
Coordinates & facilitate knowledge sharing
Guide team on how to come up with business KPIs as part of every teams story delivery and ways to measure it post-delivery
Share knowledge and improve productivity
Develop people through coaching, mentoring, and management support
Grows technical expertise leveraging up to date data processing technologies
Identifies the relevant internal and external stakeholders to understand the requirements for delivering data solutions, and involves other Tech Pool Leaders where necessary
Assistant General Manager
Vodafone Idea Limited
10.2018 - 06.2021
Acquire customer through digital channel and drive revenue through these customer
Lead Digital Analytics initiatives for integration legacy and new technologies for enrichment of data for better targeting/segmentation and profiling
Optimum usage of analytics tools (Adobe Experience Cloud) and ensure that right analytics events are captured and utilized by business
Plan and execute projects for Digital Transformation
Liaison in Cross functional team to identify scenarios/business process where digital analytics can help in improving efficiency / revenue
Competition Bench-marking
Problem solving with Analytical insights
Data-driven product development
Define Campaign strategy by bench-marking performance with other online channels
Liaison in Digital Marketing team for better ROI's Campaign
Governance setup and ensure application of common practices & Dashboards
Monitor Business trends and maintain Analytics Backlog, Support existing backlog management with priority setting
Manages performance of squad members in the chapter
Responsible for team capacity management and individual performance monitoring
Coordinates & facilitate knowledge sharing
Guide team on how to come up with business KPIs as part of every teams story delivery and ways to measure it post-delivery
Share knowledge and improve productivity
Develop people through coaching, mentoring, and management support
Grows technical expertise leveraging up to date data processing technologies
Identifies the relevant internal and external stakeholders to understand the requirements for delivering data solutions, and involves other Tech Pool Leaders where necessary
Assistant General Manager
Idea Cellular Ltd
07.2017 - 09.2018
Lead for campaign management for Ideas digital properties (My Idea App, Idea website, Idea Movies, Idea Games, Idea Music) encompassing:-
Drive acquisition, engagement & Revenue through in-house and other communication mediums
Use digital marketing to drive installs & revenue through digital channels
Use digital medium to drive revenue target for prepaid & postpaid line of business
Align corporate/national initiative across circle teams to drive install & drive revenue via circles
Lead a team of 5 members for analytics and campaign management
App sprint cycle management
Digital analytics of digital properties to get deep insight of behavioral and consumption of users which was used for campaigning
Create personalized experience using Adobe Target and Adobe Audience Manager
Create Business annual business plan
Vendor Management
Part of Digital stake integration of Idea & Vodafone pre-merger till merger completion
Manager
Idea Cellular Ltd
07.2015 - 06.2017
Design & lead all Data Products & Pricing initiatives, play key role in delivering data users growth & revenue targets
Formulation & execution of strategic Business plans to ensure high revenue generation
Design effective U&R activities basis effective Customer Segmentation for data product intervention in the existing subscriber base to enhance revenues & also ensure a better customer lifetime in the system
Track competitiveness of our products with respect to industry
Also, track competition performance on Key Business Deliverables
Define the pricing strategy in Line with market scenario & input costs
Design data subscriber acquisition strategy & systematic upgrade programs which will meet AOP on revenue
Launch new product/initiatives to boost acquisitions and revenue and also monitor profitability
Ensure strong product & brand positioning with effective Marcom backup with both ATL & BTL activities backed up with powerful PR activity for top of the mind product recall
Take optimum benefit of digital advertising & email marketing for all new product & innovations
Tie-ups with OTT partners like facebook, WhatsApp, Google, Opera, Nimbuz etc
To introduce special & niche products in market to boost subscriber growth
Coordination with sales for execution of Demand Generation/GTM plan to generate boost in acquisitions
Efficient management of teams across circles to guarantee, timely achievement of desired results
Assistant Manager
Idea Cellular Ltd
04.2012 - 06.2015
Development of new application for entire Service Delivery Function
Take change request on existing application and get it delivered through IT as per define SLA
Ensure end-to-end testing of the Change request from end user and their signoff
Management and change request on Prepaid CRM (Seibel CRM)
Report on performance Change request
Analyzing the impact of change request from existing process point of view
Hand holding of circle team while implementation of change
Telecom Professional
Telecom Professional
02.2009 - 03.2012
To ensure implementation of Seibel CRM Service & Order Management module in all Idea Circle
To study & coordinate with different circle (State) pupils and to ensure all the circle business policy is taken into consideration
Analyzing the risk impact on different circle due to modification in process
To ensure the new rolled out process work effective in all circle
Interact with vendor (IT) to convert the business requirement/process into technical requirement/process
Manage business automation
Telecom Professionals
Telecom Professionals
05.2006 - 01.2009
Responsible to monitor the quality of interaction with external customer's satisfaction
To make/modify internal backend processes
To ensure timely communication to customer for resolution of customer's concerns
Complaint management and resolution
Analyzing root cause of the complaints
Education
Bachelor of Commerce - BCom - Business/Commerce, General
Gujarat University
Skills
B2C
Awards
Emerging Professional
Best Use of MarTech for Customer Engagement
Timeline
MarTech & Customer Engagement & Growth
Aditya Birla Health Insurance Company Limited
11.2022 - Current
General Manager
Vodafone Idea Limited
07.2021 - 10.2022
Assistant General Manager
Vodafone Idea Limited
10.2018 - 06.2021
Assistant General Manager
Idea Cellular Ltd
07.2017 - 09.2018
Manager
Idea Cellular Ltd
07.2015 - 06.2017
Assistant Manager
Idea Cellular Ltd
04.2012 - 06.2015
Telecom Professional
Telecom Professional
02.2009 - 03.2012
Telecom Professionals
Telecom Professionals
05.2006 - 01.2009
Bachelor of Commerce - BCom - Business/Commerce, General