Shreejit Pillai
Growth Marketer
Mumbai
Summary
Results-driven professional in revenue planning, digital sales, acquisition and marketing, business and marketing strategy, campaign management, product management, Customer retention Process .Demonstrates a high-energy approach to driving revenue growth through strategic planning and executing marketing campaigns. Excels at analyzing market trends and customer insights to develop effective business and marketing strategies. Proven ability to successfully manage product portfolios and optimize profitability. Committed to delivering exceptional results and exceeding targets in fast-paced environments.
Overview
19
19
years of professional experience
Work History
MarTech & Customer Engagement & Growth
Aditya Birla Health Insurance Company Limited
11.2022 - Current
- Collaboratively ideate, plan, and develop customer journeys for mobile app, website and offline channel working closely with product, UI/UX, and tech teams for seamless customer experience across touch points
- Devise and implement acquisition and retention, cross sell, up sell, campaigns by leveraging customer behavior and profiles, demographical details to orchestrate omnichannel experience through marketing automation tools & platform to render exceptional customer experience
- Craft effective product positioning strategies and develop content strategies tailored specifically for insurance products with wellness offering to increase engagement
- Manage the entire customer lifecycle starting from on-boarding, post onboarding continues engagement to increase stickiness with the brand by implementing targeted retention and engagement campaigns
- Efficiently monitor and enhance lead generation and conversion rates through comprehensive funnel management and monitoring
- Build unified identity by collecting data through various touch point for sharper targeting and optimizing media spends
- Track app performance and user behavior using analytics tools such as Firebase and Google Analytics
General Manager
Vodafone Idea Limited
07.2021 - 10.2022
- Acquire customer through digital channel and drive revenue through these customer
- Lead Digital Analytics initiatives for integration legacy and new technologies for enrichment of data for better targeting/segmentation and profiling
- Optimum usage of analytics tools (Adobe Experience Cloud) and ensure that right analytics events are captured and utilized by business
- Plan and execute projects for Digital Transformation
- Liaison in Cross functional team to identify scenarios/business process where digital analytics can help in improving efficiency / revenue
- Competition Bench-marking
- Problem solving with Analytical insights
- Data-driven product development
- Define Campaign strategy by bench-marking performance with other online channels
- Liaison in Digital Marketing team for better ROI's Campaign
- Governance setup and ensure application of common practices & Dashboards
- Monitor Business trends and maintain Analytics Backlog, Support existing backlog management with priority setting
- Manages performance of squad members in the chapter
- Responsible for team capacity management and individual performance monitoring
- Coordinates & facilitate knowledge sharing
- Guide team on how to come up with business KPIs as part of every teams story delivery and ways to measure it post-delivery
- Share knowledge and improve productivity
- Develop people through coaching, mentoring, and management support
- Grows technical expertise leveraging up to date data processing technologies
- Identifies the relevant internal and external stakeholders to understand the requirements for delivering data solutions, and involves other Tech Pool Leaders where necessary
Assistant General Manager
Vodafone Idea Limited
10.2018 - 06.2021
- Acquire customer through digital channel and drive revenue through these customer
- Lead Digital Analytics initiatives for integration legacy and new technologies for enrichment of data for better targeting/segmentation and profiling
- Optimum usage of analytics tools (Adobe Experience Cloud) and ensure that right analytics events are captured and utilized by business
- Plan and execute projects for Digital Transformation
- Liaison in Cross functional team to identify scenarios/business process where digital analytics can help in improving efficiency / revenue
- Competition Bench-marking
- Problem solving with Analytical insights
- Data-driven product development
- Define Campaign strategy by bench-marking performance with other online channels
- Liaison in Digital Marketing team for better ROI's Campaign
- Governance setup and ensure application of common practices & Dashboards
- Monitor Business trends and maintain Analytics Backlog, Support existing backlog management with priority setting
- Manages performance of squad members in the chapter
- Responsible for team capacity management and individual performance monitoring
- Coordinates & facilitate knowledge sharing
- Guide team on how to come up with business KPIs as part of every teams story delivery and ways to measure it post-delivery
- Share knowledge and improve productivity
- Develop people through coaching, mentoring, and management support
- Grows technical expertise leveraging up to date data processing technologies
- Identifies the relevant internal and external stakeholders to understand the requirements for delivering data solutions, and involves other Tech Pool Leaders where necessary
Assistant General Manager
Idea Cellular Ltd
07.2017 - 09.2018
- Lead for campaign management for Ideas digital properties (My Idea App, Idea website, Idea Movies, Idea Games, Idea Music) encompassing:-
- Drive acquisition, engagement & Revenue through in-house and other communication mediums
- Use digital marketing to drive installs & revenue through digital channels
- Use digital medium to drive revenue target for prepaid & postpaid line of business
- Align corporate/national initiative across circle teams to drive install & drive revenue via circles
- Lead a team of 5 members for analytics and campaign management
- App sprint cycle management
- Digital analytics of digital properties to get deep insight of behavioral and consumption of users which was used for campaigning
- Create personalized experience using Adobe Target and Adobe Audience Manager
- Create Business annual business plan
- Vendor Management
- Part of Digital stake integration of Idea & Vodafone pre-merger till merger completion
Manager
Idea Cellular Ltd
07.2015 - 06.2017
- Design & lead all Data Products & Pricing initiatives, play key role in delivering data users growth & revenue targets
- Formulation & execution of strategic Business plans to ensure high revenue generation
- Design effective U&R activities basis effective Customer Segmentation for data product intervention in the existing subscriber base to enhance revenues & also ensure a better customer lifetime in the system
- Track competitiveness of our products with respect to industry
- Also, track competition performance on Key Business Deliverables
- Define the pricing strategy in Line with market scenario & input costs
- Design data subscriber acquisition strategy & systematic upgrade programs which will meet AOP on revenue
- Launch new product/initiatives to boost acquisitions and revenue and also monitor profitability
- Ensure strong product & brand positioning with effective Marcom backup with both ATL & BTL activities backed up with powerful PR activity for top of the mind product recall
- Take optimum benefit of digital advertising & email marketing for all new product & innovations
- Tie-ups with OTT partners like facebook, WhatsApp, Google, Opera, Nimbuz etc
- To introduce special & niche products in market to boost subscriber growth
- Coordination with sales for execution of Demand Generation/GTM plan to generate boost in acquisitions
- Efficient management of teams across circles to guarantee, timely achievement of desired results
Assistant Manager
Idea Cellular Ltd
04.2012 - 06.2015
- Development of new application for entire Service Delivery Function
- Take change request on existing application and get it delivered through IT as per define SLA
- Ensure end-to-end testing of the Change request from end user and their signoff
- Management and change request on Prepaid CRM (Seibel CRM)
- Report on performance Change request
- Analyzing the impact of change request from existing process point of view
- Hand holding of circle team while implementation of change
Telecom Professional
Telecom Professional
02.2009 - 03.2012
- To ensure implementation of Seibel CRM Service & Order Management module in all Idea Circle
- To study & coordinate with different circle (State) pupils and to ensure all the circle business policy is taken into consideration
- Analyzing the risk impact on different circle due to modification in process
- To ensure the new rolled out process work effective in all circle
- Interact with vendor (IT) to convert the business requirement/process into technical requirement/process
- Manage business automation
Telecom Professionals
Telecom Professionals
05.2006 - 01.2009
- Responsible to monitor the quality of interaction with external customer's satisfaction
- To make/modify internal backend processes
- To ensure timely communication to customer for resolution of customer's concerns
- Complaint management and resolution
- Analyzing root cause of the complaints
Education
Bachelor of Commerce - BCom - Business/Commerce, General
Gujarat University
Skills
B2C
Content Partnerships
CleverTap
Martech
Customer Engagement
Digital Transformation
Digital Analytics
Customer Segmentation
Omni Channel Experience
Marketing ROI
Customer Acquisition Strategy
Awards
- Emerging Professional
- Best Use of MarTech for Customer Engagement
Timeline
MarTech & Customer Engagement & Growth
Aditya Birla Health Insurance Company Limited
11.2022 - Current
General Manager
Vodafone Idea Limited
07.2021 - 10.2022
Assistant General Manager
Vodafone Idea Limited
10.2018 - 06.2021
Assistant General Manager
Idea Cellular Ltd
07.2017 - 09.2018
Manager
Idea Cellular Ltd
07.2015 - 06.2017
Assistant Manager
Idea Cellular Ltd
04.2012 - 06.2015
Telecom Professional
Telecom Professional
02.2009 - 03.2012
Telecom Professionals
Telecom Professionals
05.2006 - 01.2009
Bachelor of Commerce - BCom - Business/Commerce, General
Gujarat University