NITHYA MANDYAM

Spearheaded four major projects and implemented engaging social media campaigns.

• Planned and executed effective internal communications and engagements campaigns to educate employees about company's initiatives.
• Recommended ways to increase employee engagement via interesting on ground initiatives based on analysis of employee data.
• Executed multi-channel campaigns to publish fresh content.
  Successfully launched multi‐lingual project, involving over 2000 employees and organizing on‐ground activities with 80% participation rate.
• Sought feedback from employees through surveys and questionnaires.

Developed and implemented culturally nuanced social media strategies for Indian and USA markets, leading content PR team in India

• Demonstrated exceptional time management skills, consistently meeting deadlines for all assigned tasks.
• Achieved remarkable results, gaining over 10K followers and increasing impressions by 3.5 lakhs in just one month.
• Proactively identified trends created engaging social media content, managed multiple channels, monitored analytics, and collaborated with cross‐functional teams to align social media efforts with overall business objectives.
• Designed social media posts using Canva software, and edited videos for internal circulation.

Developed and executed marketing communication strategies and themes to strengthen brand identity and image.

• Prepared comprehensive communication plans and delivered presentations to the management.
• Developed strategies using market research with support from cross-functional teams.
• Researched emerging industry trends, applications, and concepts to enhance products and services.

Proven track record of in‐depth reporting on Bengaluru's
urban infrastructure and government policies, showcasing expertise in the field

• Published numerous exclusive and investigative reports shedding light on city's deteriorating infrastructure Developed compelling news pitches backed by strong logic and analysis
• Fostered enduring relationships with bureaucrats and politicians, leveraging influence to drive policies and procedures that positively impact citizens
• Engaged with consulates, crafting content that aligns with their ideologies and enhances their brand image.

On special recognition from the Government of Karnataka, I was recruited as a social media manager and media consultant for Bengaluru Smart City Limited.

• Oversaw all media‑related articles and publishing which included working with the external team and final proofreading them
• Negotiated between government agencies at the Centre and State Level while ensuring to retain the brand standards
• Headed an intern team, and motivated them in bringing in the right content for social media platforms like Facebook, Instagram, and Twitter
• Tailored content which would emphasize the operations of the organization.

Began my career as a trainer journalist and grew up to become a news correspondent

• The journey over the years has been an interesting one
• In the course of three years, I narrated a variety of news stories ranging from
• Artificial Intelligence, Films, Trends, and Urban Infrastructure among others
• Established a strong relationship with bureaucrats, political leaders, and business giants
• Lead an intern team with over 50 people for two consecutive years (2018 & 2019)
• Interviewed global leaders, citizens, and artists among others.

Hosted live and recorded shows, made a broad format of the show plan which is in line with editorial guidelines and brand positioning

• Created posts and videos for various social media platforms by gaining mass followers
• Did voice‑overs for commercials, show promos, and station elements
• Generate ideas for special occasions, by researching diverse topics
• Interviewed prominent leaders, celebrities, and bureaucrats for special shows.