Shreeram Sharma

Assistant Vice President – Sales & Marketing

Welspun Global Brands Ltd

04.2010 - Current

Sales/Team lead for Towels & Bathrugs for Key USA retailers and IKEA
Macy's/TJX group/Anthropology/ Biglots/Meijer’s/Nexcom/QVC/Canadian Tire/JCP/Home Depot/BBB/Athome/Burlington Coat Factory /LandsEnd/Costco. Total Business - $65-$75 MLN approx.
Led Bath as category in UK market for 3 years. (Tesco/JLP/Sainsbury/Wilkinson….) Business -$40-$45 MLN approx.
Category lead for Towels/ Bathrugs – Development and Innovation across market (USA/UK/EUROPE/ROW)
Responsible for product innovation for Towels & Bathrugs across market, and IKEA
Frequent International visits for customer meetings & fairs – USA/UK
Actively involved in annual sales planning & strategic decision making, especially for Bathrugs.
Managing Team of 6 people
Accolades
Enhancement of Discounter retail business sales to $17 Mln in 4 years from $1 mln, especially in bathrugs.
Handling Licensed brand business - Maratha St, Charisma, Kate Spade. Enhanced business by 15% annually.
IKEA : Establishment of Terry business, Becoming best performing category across IKEA, and business growth by 10% annually.
Interacted well with customers to build connections and nurture relationships.
With cost optimization project and part of CFT team, managed to save approx. $1.5 mln
Recognized by management as shining star multiple time for various activities as below:
Towel costing model for best quotes
Addition of sustainability towel programs
For managing over ordering & avoiding chargeback.
Contributed to budget planning, and initiatives for communications, planning and coordination of facility management and space allocations.
Attended weekly meetings and special sessions of Leadership and Executive Leadership Teams and contributed to major administrative initiatives, policies and decisions.
Implemented business strategies, increasing revenue, and effectively targeting new markets.