Shreetama Roy
Kolkata
Summary
Results-driven professional with 9 years of experience in business development, strategic planning, market analysis, and team management. Proven ability to drive customer growth, execute market mapping, and coordinate cross-functional teams. Skilled in market intelligence, enhancing customer wallet share, and managing vendor relationships. Strong leadership and team management skills with a focus on meeting deadlines and executing projects successfully.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Key Account Manager
DTDC Express
04.2025 - Current
- Driving new client acquisition across Pan India, with a focus on onboarding key accounts.
- Managing and nurturing existing key accounts in Eastern India—West Bengal, Bihar, Jharkhand, and Odisha—ensuring client satisfaction, retention, and growth through proactive relationship management and service optimisation.
- Maintaining a strong sales pipeline and sharing regular updates with senior leadership aligned with business growth and retention goals.
- Leading end-to-end client onboarding – from rate structuring to final contract execution. Ensuring smooth execution across the entire logistics cycle for clients, including first mile, mid mile, last mile, and reverse logistics, by closely coordinating with internal operational teams.
- Collaborating with cross-functional teams, including Operations, Billing, Customer Support, and Tech, to deliver customised, high-quality logistics solutions.
Marketing Consultant
NOISE - The Club
12.2024 - 04.2025
- Led the brand launch and marketing strategy for a high-energy nightclub.
- Curating weekly and monthly DJ nights, and themed events to drive premium footfall.
- Managed and planned social media, digital campaigns, and artist collaborations to boost visibility.
- Securing sponsors and providing sponsorships for brand visibility.
- Developed and executed strategies to enhance customer experience, and maximise engagement.
Marketing Consultant
Club FENICIA
11.2024 - 04.2025
- Developed and executed marketing strategies to reposition Club Fenicia as a luxury nightlife, and event destination.
- Organized events, including sundowner parties, Sunday brunches, and exclusive private gatherings. Designed promotional campaigns, digital content, and influencer collaborations.
- . Managing all online booking partners for discount offers, event bookings, brand campaigns, etc. Bringing in sponsors and providing sponsorships for brand visibility.
- Handling all marketing media like newspaper, radio, hoardings, cross-branding, etc.
Production Manager
ALT Brand & Beyond
08.2024 - 04.2025
- At ALT, I developed and executed strategies for both offline and online content, handled PR, and created compelling assets for brands like Auli, Palki, and Kanishka. I also organised high-profile events, including a sit-down dinner for the Italian Consulate, ensuring seamless execution and brand alignment.
Senior Strategic Account Manager
Swiggy Limited
09.2023 - 06.2024
- Successfully acquired and managed over 100 retail and chain clients across Kolkata
- Delivered comprehensive solutions and growth strategies to key restaurant partners through Swiggy Dineout products, resulting in increased visibility and revenue generation
- Collaborated effectively with cross-functional departments to provide prompt client resolutions, reducing escalations by 40%
Key Account Manager
Delhivery Limited
10.2022 - 08.2023
- Retain and grow high-value B2B & D2C accounts through effective customer solutions, develop and maintain relationships with existing clients by 7%-10% growth per month
- Established Founder/Co-Founder level connections across client portfolios
- Analyzed sales and customer data to identify trends and opportunities for increased profitability
- Pitch and negotiate with new clients by cold calling and emailing them
- Coordinated with billing and collections teams to ensure consistent capital flow
- Cross-sold Value Added Services (VAS) such as WhatsApp NDR Verification and Communication Module, along with Cross-Border and Warehousing solutions where applicable
Senior Associate - Program Management
Delhivery Limited
11.2021 - 09.2022
- Implemented business strategies for C2C Logistics
- Conducted market research to improve conversion and user experience
- Deep understanding of Email/SMS/Push Notification campaigns with experience on engagement platforms like MoEngage
- Onboard and coordinate with third-party tools like Talon.one and MoEngage for Customer retention
- Launch and promote Referral & bonus Program that increased 6% sales
- Collaborated with different stakeholders such as Product, Marketing, Operations and Customer Service to improve conversion
- Worked with team that services D2C clients to improve conversions and performance of business
VBA Manager
YINGJIA (vivo) Communication PVT LTD
08.2016 - 10.2021
- Sale out drives through manpower across West Bengal
- Managed a team of 12 area managers along with In-shop demonstrators, overseeing hiring, training and retention
- Designing & Conceptualizing Schemes & contests that would boost sales
- Maximize the productivity of sales resources across verticals through various sales, driving projects Analyzing sales trends across the state identify gaps and revamp the business strategy to acquire maximum market share
- Initiated several social media marketing campaigns to increase product visibility and market performance
- Planned and executed consumer loyalty programs for consumer satisfaction
- Organizing, conceptualizing & executing manpower engagement and R&R event
Product Marketing Intern
Delhivery Limited
09.2015 - 03.2016
- Conducted market research and onboarded retailers for online sales in HyperLocal deliveries, pitching inventory management solutions to enhance their digital presence
- Trained retailers on using a POS system that automates daily operations and supports the transition to a click-and-mortar business model
- This training helped enhance their efficiency and integrate online and offline sales processes effectively
Education
Bachelor's of Arts - Sociology
Himalayan University
08.2017
ISC - Humanities
Hirendra Leela Patranavis High School
04.2013
Skills
- Data-driven decision making
- Solution-oriented mindset
- Client Retention Strategies
- Professional networking
- Team leadership and management
- Quality Control and Assurance
- Strategic brand enhancement
- Vendor management and coordination
- Market analysis and research
Certification
- Leadership Skills, Rotary Youth Leadership Award at IIM Calcutta
- Canva - Girls x Tech Design Bootcamp
- Managerial Efficiency, Kaizen Training Solutions Pvt Ltd & vivo
Languages
English
Proficient
C2
Bengali
Proficient
C2
Hindi
Advanced
C1
Hobbies and Interests
- Jewellery Designing
- Travelling
Timeline
Key Account Manager
DTDC Express
04.2025 - Current
Marketing Consultant
NOISE - The Club
12.2024 - 04.2025
Marketing Consultant
Club FENICIA
11.2024 - 04.2025
Production Manager
ALT Brand & Beyond
08.2024 - 04.2025
Senior Strategic Account Manager
Swiggy Limited
09.2023 - 06.2024
Key Account Manager
Delhivery Limited
10.2022 - 08.2023
Senior Associate - Program Management
Delhivery Limited
11.2021 - 09.2022
VBA Manager
YINGJIA (vivo) Communication PVT LTD
08.2016 - 10.2021
Product Marketing Intern
Delhivery Limited
09.2015 - 03.2016
ISC - Humanities
Hirendra Leela Patranavis High School
Bachelor's of Arts - Sociology
Himalayan University