Shrenik Doshi
Mumbai
Summary
Dynamic Chief Business Officer and astute business owner experienced in operations management, competitive analysis, and financial management, with a proven track record at Supr Shoe Manufacturing Company, driving 3X sales growth through strategic business planning and effective negotiation strategies. Expert in project coordination and market analysis, I excel in fostering client relationships and implementing innovative solutions that enhance operational efficiency and profitability.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Chief Business Officer
Supr Shoe Manufacturing Company
06.2020 - Current
- Directed end-to-end factory operations, ensuring smooth production, workflow efficiency, and timely fulfillment of domestic and export orders.
- Led sales growth initiatives across B2B, private label, and institutional segments, driving strategic brand partnerships and high-volume contracts.
- Oversaw procurement, vendor development, and supply chain logistics; ensured alignment between demand planning, inventory control, and production targets.
- Managed production planning, raw material sourcing, and execution based on seasonal forecasting and buyer orders.
- Maintained strong client coordination for sampling, approvals, order tracking, and quality assurance.
- Implemented lean manufacturing processes and operational tracking to enhance productivity and visibility.
- Worked closely with quality teams to maintain compliance with international manufacturing standards and buyer audit protocols.
Business Consultant-Growth and Strategy
Sooper Dooper Enterprises
03.2021 - 02.2025
- Driving hyper-growth and national leadership in the FMCG frozen treats segment through strategic business transformation, operational scaling, and market expansion.
- Defined and executed the overall business roadmap to position Sooper Dooper as the category leader in India's freezepops segment.
- Led brand strategy, market entry planning, and retail activation across Tier 1,Tier2 and Tier 3 cities, targeting both general and modern trade.
- Spearheaded product innovation, pricing models, and seasonal demand strategies tailored to Indian consumer behavior.
- Built and guided a cross-functional team (sales, operations, logistics, marketing) to support aggressive expansion.
Head Of Sales and Operations
A2Z Knitting Industries Pvt Ltd
03.2020 - 07.2022
- Spearheading national and international sales strategy, driving large-scale client acquisition, and expanding manufacturing-led growth in the knitted footwear and hosiery segment.
- Defined and executed the overall business development and sales strategy for knitted shoes and socks, aligned with company growth targets.
- Scaled B2B partnerships with private labels, retail chains, government tenders, export houses and D2C footwear startups.
- Led cross-functional collaboration between sales, production, and logistics teams to ensure seamless order execution and timely delivery.
- Conducted deep market mapping across India and key export markets, establishing brand presence and trust.
- Negotiated and closed high-value contracts, ensuring profitability, scalability, and long-term client retention.
- Introduced OEM and private label programs for emerging D2C brands, contributing new revenue streams.
Country Sales Manager
SR Pack Prints Pvt Ltd
03.2020 - 04.2021
- Directed country-wide sales strategy, client engagement, and export growth for customized flexible packaging products including pouches, rolls, and films.
- Consulted with FMCG, pharmaceutical, food & beverage, industrial and retail clients to develop packaging tailored to functional, aesthetic, and regulatory needs.
- Oversaw complete B2B sales lifecycle: lead generation, technical consultation, pricing, negotiation, compliance, and after-sales service.
- Built strong distributor and agent networks across target markets for laminated and non-rigid packaging products.
- Represented the brand at industry expos, trade fairs, and global sourcing meets.
- Successfully introduced new high-margin SKUs like biodegradable garbage bags and BOPP laminated flour bags, resulting in a revenue jump.
- Led the sale and distribution of over [10] million units of packaging annually, including zipper pouches, center seal pouches, and multilayer printed films.
Business Owner
Wishbox Marketing Solutions
04.2014 - 03.2020
- Founded and scaled Wishbox Marketing as a full-service strategic partner for media houses, OTT platforms, production companies, and entertainment brands.
- Led end-to-end marketing campaign strategy—positioning, digital activation, PR, influencer marketing, content creation, and partnership management.
- Built long-term collaborations with leading TV networks, OTT platforms, and independent filmmakers across genres and formats.
- Oversaw project scoping, budgeting, team management, creative direction, and campaign delivery.
- Specialized in crafting media-specific strategies across TV, film, OTT, digital publishing, and music.
- Advised independent producers and media startups on brand-building, audience development, and monetization strategy.
- Successfully delivered 150+ campaigns and projects across India and international markets, with measurable brand impact and ROI.
- Built a client base that includes leading media houses, OTT giants, and award-winning content creators.
- Executed pan-India marketing rollouts for films, web series, and TV shows across platforms like Netflix, Amazon Prime, Disney+ Hotstar, etc.
Senior Media Marketing Specialist
Aum Advertising And Media Pvt Ltd
04.2014 - 03.2020
- Spearheaded media sales strategy for film promotions across electronic platforms— TV, radio, digital and OTT—with customized plans for every release.
- Collaborated directly with film producers, distributors, PR teams, and brand partners to conceptualize and execute marketing campaigns.
- Managed ATL (TV, Radio, Outdoor) and BTL (Events, Activations, In-Cinema) promotional strategies across major metro and Tier-2/3 cities.
- Handled large-scale media buying, rate negotiations, planning, and scheduling for promotional inventory across top electronic networks and FM stations.
- Developed integrated marketing blueprints for film trailers, music launches, interviews, and post-release recall activities.
- Built and nurtured a vast client network from top production houses, media agencies, and entertainment brands.
- Successfully executed media campaigns for 250+ movies, including big-budget Bollywood films, regional blockbusters, and OTT originals.
- Generated multi-crore media sales revenue annually through strategic space selling and repeat client business.
- Negotiated and closed high-impact radio campaigns and media partnerships across all major networks (Radio Mirchi, Red FM, Big FM, etc.).
- Launched over 200+ pre-release film promotions, achieving 30–40% higher visibility vs. standard campaigns.
Business Head
Rise Entertainment
04.2015 - 02.2020
- Founded and scaled RISE ENTERTAINMENT into the leading cinema advertising agency in India, specializing in high-impact ambient and experiential media.
- Designed and executed strategic media campaigns for corporate clients, Production Houses,FMCG brands, and retail chains using multiplex platforms and ambient innovations.
- Built exclusive media partnerships with PVR, INOX, Cinepolis, Carnival, and other leading multiplex chains for all-India screen access.
- Developed comprehensive on-screen advertising strategies including branding, activations, innovations, and cross-channel integrations.
- Acted as strategic advisor to media agencies, helping brands tap into captive, affluent audiences via cinema advertising.
- Successfully established a media network covering 2700+ cinema screens across India, enabling precision targeting and national campaign scalability.
- Recognized as the go-to partner for cinema advertising by top corporate and retail clients across India.
- Negotiated and secured exclusive media rights in high-traffic urban centers, ensuring consistent premium ad inventory for clients.
Business Head- Regional Movies
Marathidhamaal.com – Marathi Entertainment Portal
01.2016 - 01.2020
- Owned the end-to-end digital growth strategy, content planning, and revenue generation for a regional entertainment portal.
- Held full P&L responsibility, overseeing monetization, sales, operations, product roadmap, and partnerships.
- Developed and implemented REBS (Reach, Engagement, Buzz, Sentiment) and DVA (Digital Value Analysis) models for advanced audience and content analytics.
- Built and executed robust SEO and SMO strategies, increasing search visibility, brand footprint, and organic traffic.
- Led direct ad sales and media partnerships with production houses, agencies, OTT platforms, and ad networks.
- Managed key stakeholder relationships across the Marathi film industry, PR agencies, and regional brand advertisers.
- Achieved 200% YoY audience growth, scaling daily traffic from 12,000 to 200,000+ visits/day over two years.
- Increased monthly unique visits from 300K to over 2 million+, across both mobile and web.
- Built a loyal content ecosystem driven by user-generated ratings, reviews, and regional film insights, pioneering a data-led engagement model.
- Delivered double-digit revenue growth by launching direct media sales, native content integrations, and display advertising models.
- Positioned Marathidhamaal.com as a go-to digital voice for Marathi cinema, capturing a dominant share in regional digital media.
Imperia Relationship Manager
HDFC Bank Ltd
04.2012 - 09.2013
- Handled a portfolio of HNIs with assets under management (AUM) exceeding ₹[25] Cr, offering them tailored banking, investment, and insurance solutions.
- Acted as a single point of contact for Imperia clients, providing superior customer experience and resolving complex banking or financial queries.
- Cross-sold a wide range of financial products including mutual funds, fixed deposits, insurance, loans, credit cards, and wealth management services.
- Coordinated with internal teams (loans, investment desk, operations) to ensure seamless execution of client requests and transactions.
- Conducted regular portfolio reviews, financial need analysis, and upselling based on life-stage requirements and financial goals.
- Consistently achieved monthly and quarterly revenue and product penetration targets, earning top-performer recognition in the region.
- Increased wallet share by cross-selling life insurance, general insurance, and investment products.
- Achieved 100% compliance in audits and client documentation, maintaining the highest service quality and risk management standards.
Education
Post-Degree Certificate - Certificate Program In Leadership And Management
Wharton Online
08.2024
MBA - The Enterpreneuirel Edge
London Business School
Online03.2021
Post-Degree Certificate - Global Sustainable Business Strategy
Harvard Business School Online
04.2020
MBA - Marketing And Advertising
IBS Mumbai
Mumbai04.2012
Bachelor Of Engineering - Electrical, Electronics And Communications Engineering
K J Somaiya College Of Engineering
Mumbai05.2008
High School Diploma -
Lokmanya Tilak English High School
Mumbai07.2004
Skills
- Project coordination
- Long-term strategic planning
- Client support
- Strategic business planning
- Business growth initiatives
- Organizational leadership
- Market analysis proficiency
- Effective negotiation strategies
- Sales forecasting and strategy
- Business-oriented approach
- Supply chain management
- Brand strategy development
- Consumer behavior analysis
- Retail activation techniques
- Strategic vendor partnerships
- Negotiation and contracting
Certification
- The Fundamentals OF Digital Marketing, 07/01/20
- Advanced Google Analytics, 07/01/23
- Aligning Sales And Marketing, 06/01/20
Languages
English
First Language
Hindi
Elementary (A2)
A2
Marathi
Intermediate (B1)
B1
Gujarati
Elementary (A2)
A2
Timeline
Business Consultant-Growth and Strategy
Sooper Dooper Enterprises
03.2021 - 02.2025
Chief Business Officer
Supr Shoe Manufacturing Company
06.2020 - Current
Head Of Sales and Operations
A2Z Knitting Industries Pvt Ltd
03.2020 - 07.2022
Country Sales Manager
SR Pack Prints Pvt Ltd
03.2020 - 04.2021
Business Head- Regional Movies
Marathidhamaal.com – Marathi Entertainment Portal
01.2016 - 01.2020
Business Head
Rise Entertainment
04.2015 - 02.2020
Business Owner
Wishbox Marketing Solutions
04.2014 - 03.2020
Senior Media Marketing Specialist
Aum Advertising And Media Pvt Ltd
04.2014 - 03.2020
Imperia Relationship Manager
HDFC Bank Ltd
04.2012 - 09.2013
Post-Degree Certificate - Certificate Program In Leadership And Management
Wharton Online
MBA - The Enterpreneuirel Edge
London Business School
Post-Degree Certificate - Global Sustainable Business Strategy
Harvard Business School Online
MBA - Marketing And Advertising
IBS Mumbai
Bachelor Of Engineering - Electrical, Electronics And Communications Engineering
K J Somaiya College Of Engineering
High School Diploma -
Lokmanya Tilak English High School