Shrenika Shedekar
Sr. Marketing Executive
Mumbai
Summary
Knowledgeable senior Marketing Executive offering more than 11 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
3
3
Languages
Work History
Senior Marketing Executive
ICA Pidilite Pvt Ltd
Mumbai
10.2012 - Current
- Developed marketing plans based upon extensive research and prospects targeted.
- Analyzed marketing campaigns using key metrics and performance indicators.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Involved in developing marketing strategies aligned with the overall business goals. This includes conducting market research, identifying target audiences, analyzing competitor activities, and defining positioning and messaging strategies.
- Oversee the development and execution of marketing campaigns across various channels such as digital, social media, email, print, and events. This involves coordinating with internal teams (e.g., creative, content, digital) and external agencies to ensure campaigns are delivered on time, within budget, and meet objectives.
- Maintaining and enhancing the brand image. Ensuring the brand consistency across all marketing materials and communication channels, and they may be involved in brand positioning, messaging, and identity development.
- Monitor and analyze market trends, customer behavior, and campaign performance metrics to identify opportunities for optimization and improvement. This involves using analytics tools and conducting regular performance reviews to assess the effectiveness of marketing efforts.
- Building and maintaing relationships with key stakeholders, including customers, partners, vendors, and internal teams. This may involve attending industry events, networking, and collaborating with sales, product, and other departments to align marketing activities with business objectives.
- Responsibly managing the marketing budget. This includes allocating funds across different marketing channels, tracking expenses, and ensuring efficient use of resources to maximize ROI.
- Delivering marketing strategies, plans, and results to senior management and other stakeholders within the organization. This involves preparing and delivering presentations, reports, and updates on marketing activities and performance.
Education
GED -
04.2009 - 03.2010
Skills
Marketing plans
Performance metrics analysis
Analytics
Campaign management
Research
Vendor management
Contract Negotiation
Timeline
Senior Marketing Executive - ICA Pidilite Pvt Ltd
10.2012 - Current
Utakarsha Vidyalaya - GED,
04.2009 - 03.2010