SHREY CHAUDHARY
Summary
Strategic Product Marketing Manager with background in developing and implementing effective marketing strategies. Demonstrated strengths include market analysis, product launch planning, and cross-functional team leadership. Skilled in leveraging data to drive product positioning and improve customer engagement. Previous work showcases high-impact contributions to enhancing brand visibility and boosting sales growth.
Overview
6
6
years of professional experience
Work History
Assistant General Manager - Solar
Luminous Power Technologies Pvt. Ltd.
07.2023 - Current
- Handled additional responsibility of increased portfolio of solar battery and solar panel; registered 24% value growth year-on-year in 2023, highest ever.
- Increased distribution network by 38% by developing and implementing favorable pricing structures balancing company objectives against customer targets
- Performed a 360-degree review of the solar ecosystem to fix gaps in the product line, trade communication, project execution, and product pricing.
- Played a pivotal role in setting up the New Rudrapur Plant for Solar Panels by creating BRD, overseeing product trials, and developing processes in sync with Marketing and Sales requirements.
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Identified opportunities for cost savings and operational efficiency improvements.
Assistant General Manager - Batteries
Luminous Power Technologies Pvt. Ltd.
04.2022 - Current
- Managed end-to-end product portfolio of batteries, generating 2100 Cr revenue, from product ideation to product development, and developing GTM for PAN India product launch.
- 23% value growth and 15% volume growth in the battery segment over the last two years, the highest in 5 years.
- Coordinated cross-functional teams to develop product roadmaps and strategies.
- Increased Gross Margin to 32% from 25% by launching 15 new products and improving model mix.
- Doubled tertiary registration of products from 35% to 70% by developing a trade scheme.
- Monitored competitors' activities and created counter plans, increasing market share in the battery category.
- Developed and launched new product lines resulting in increased revenue.
Assistant Product Manager – (FMCG)
Berger Paints India Limited
04.2020 - 03.2022
- Collaborated with different teams (Sales, R&D, Creative Agency, Vendors, etc.). Across the various touchpoints (Consumer, Influencers, Trade Network, Institutional Sales, etc.). To achieve the deliverables timely.
- Registered 24% volume growth over LY by successfully launching 3 new products, with a portfolio exceeding the AOP for FY 20-21.
- Increased product spread by more than 20% by identifying gaps in the current channel through trend analysis and network coverage analysis to assess product-market fit.
- Achieved 12% savings by optimizing trade schemes while delivering overall objectives of the category.
- Handled BTL activities for focus markets of the company, spearheaded discussions with sales, vendors, and marketing team for timely execution.
Branch Manager – (FMCG)
Berger Paints India Limited
04.2019 - 03.2020
- Handed a 12-member team and network of 200+ Dealers and 100+ Contractors generating a total revenue of 50Cr in Noida
- Developed trade scheme/channel schemes for 14 Branches across U.P And Uttarakhand within the proposed resources and budget
- Increased Key Contractors count from 2 to 12 by incentivizing contractors and training them on products, application sites, and enrolling them in company Loyalty programs
Education
Master of Business Administration (MBA) -
IIM Rohtak
01.2019
Bachelor of Technology (B. Tech) - Civil Engineering
I.T.M. Gurgaon
01.2017
XII - CBSE
Modern Public School
Bhiwadi01.2013
X - CBSE
Modern Public School
Bhiwadi01.2011
Skills
- Product Management
- Brand Management
- Category Management
- Trade Promotion
- New Product Development (NPD)
- EBITDA, P&L Management
- Microsoft Project
- Advanced MS Excel
- MS PowerPoint
- Product positioning
- Product marketing
- Go-to-market strategy development
Accomplishments
- Achieved highest ever sales and 23% Value Growth in Battery and 20% Growth in Solar Business
- Awarded Best Summer Intern at Nulearn
- Awarded best mentor for Leadership role in I.T.M. Gurgaon
- Secured 2nd rank in Rajasthan State in National Science Olympiad
Timeline
Assistant General Manager - Solar
Luminous Power Technologies Pvt. Ltd.
07.2023 - Current
Assistant General Manager - Batteries
Luminous Power Technologies Pvt. Ltd.
04.2022 - Current
Assistant Product Manager – (FMCG)
Berger Paints India Limited
04.2020 - 03.2022
Branch Manager – (FMCG)
Berger Paints India Limited
04.2019 - 03.2020
Master of Business Administration (MBA) -
IIM Rohtak
Bachelor of Technology (B. Tech) - Civil Engineering
I.T.M. Gurgaon
XII - CBSE
Modern Public School
X - CBSE
Modern Public School
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